Effective search and social in 2016 | Online advertising | South West Network...
TheShoutJune2016R
1. The Shout June 2016
FAVORITE LINE FROM ANY MOVIE?
“Chaos is great! Chaos is what killed the
dinosaurs, darling.” -- J.D. from Heathers.
IF HOLLYWOOD MADE A MOVIE ABOUT
YOUR LIFE, WHO WOULD YOU LIKE TO
SEE CAST AS YOU?
Marlon Brando.
WHAT IS YOUR FAVORITE BOOK
TURNED MOVIE?
Howl’s Moving Castle.
YOU’D LIKE TO BE FAMOUS FOR...?
Having a peregrine falcon as my best
friend who would fly around with me and
EMPLOYEE SPOTLIGHT:
LETTER FROM THE COMMITTEE:
help me with stuff. Also for overthrowing
capitalism and establishing the first sus-
tainable city. Also maybe for becoming a
world renowned archer.
IF HUBSHOUT WERE A TV SHOW,
WHICH CHARACTER – FROM ANY
SITCOM, DRAMA OR REALITY SHOW
(OF ANY TIME PERIOD) – WOULD
REPRESENT YOU?
If HubShout were Buffy the Vampire
Slayer, I would be Giles, because I do the
research for the campaigns so that Buffy
(all of the rest of HubShout?) can slay the
keywords/vampires. I don’t know if this
analogy checks out!
M O N T H L Y R E V I E W
JUNE 2016 | 1
BILL FINAN
WEBSITE DEVELOPER
“I think it would have to be
either the raccoon chases or the
beginning of PupShout.”
(pictured: our intern Hank)
ANDREW LINDSAY
ASSISTANT EDITOR
“The day the dogs came to work is
my favorite.”
HUB Q&A?
What’s Your Favorite Thing
That Has Happened at
HubShout in the Last Year?
JOSH BUDNY
BUSINESS DEVELOPMENT SPECIALIST
“I would have to say that it’s a tie
between getting the ping pong table
and allowing dogs in the office. It’s
nice to take a break during the day
by either dominating Chris Scott in
ping pong or chasing Hank around
the back area of the office.”
MONICA HOROWITZ
The Committee
Dear HubShouters,
We are so excited to announce that this issue marks the one-year anniversary of The Shout!
It has truly been an exciting experience for us all. Our team has grown considerably since we
started our monthly newsletter, and we have learned so much from each other. We cannot
thank everyone enough for contributing to The Shout and making this project a continued
success month after month.
In true throwback style, this month’s issue will take a look at some of our favorite moments
and content throughout the year. We will highlight some of the changes that have happened
from the start of The Shout to now, and we have some new content we are sure you will
enjoy. We dedicate this special edition to everyone who has helped to make this dream a
reality. Once again, thank you!
11YEARYEAR
ANNIVERSARYANNIVERSARYOF
THE SHOUT
2. INDUSTRY ROUND UP
PAY LESS FOR PAY-PER-CLICK
For many businesses, especially small
businesses, budgeting pay-per-click (PPC)
campaigns can be tricky. When every dollar
counts, it’s critical to find ways to cut down
on ad spending. To help you get started,
here are five ways you can reduce your PPC
spending and increase your ROI.
The first three come from Portent’s article
5 Critical Tips for PPC Success for Small
Businesses on a Budget:
1. Use location exclusions - “Advertise
only where you can deliver”. If your
company only distributes its products
or services within the U.S., make sure
your ads are only targeting the U.S.
2. Separate networks by campaign -
“When advertisers set up their
campaigns, Google, by default,
recommends serving your ads on both
the Search and Display Networks. This
is a great strategy if you want to have
an outlandish number of impressions
and overpay for each click by a visitor…”
Instead, set up separate campaigns to
target each network individually.
3. Use negative keywords - Negative
keywords will help you filter out people
searching for unrelated keywords,
preventing your ads from receiving
unwanted clicks and impressions.
The last two come from Search Engine
Watch’s article Five Ways to Slash Ad
Spend and Achieve Results Right Now:
4. Tiered bidding - “The gist of it is this
(and here’s a good article on the
nitty-gritty details): you can use
multiple match types to bid on the
same keywords to help control budget.”
5. Standard ad delivery & ad
scheduling - Standard ad delivery
stretches your daily budget and tries
to show your ad throughout the whole
day instead exhausting that budget
quickly by showing your ads as many
times as possible early in the day. Also,
ad scheduling allows you to control the
days and times your ads are running.
Be sure to check out each article for more
tips to help you cut down ad spending and
boost your ROI!
REVIEW: SEJ’S ANNUAL REPORT
Search Engine Journal recently released the
results of their first ever annual survey. The
SEJ Annual Report provides a detailed look
into the state of digital marketing in 2016.
SEJ launched their survey in November
2015, collecting data from a mixed group
of digital marketing specialists and experts;
however, you will see the group is SEO
heavy (75%). The report is packed with
useful information and statistics. Read
some of the bigger findings below:
Search Engine Optimization - Site audits
are one of SEO agencies top activities
according to survey respondents. “In fact,”
says the report, “77% believe that businesses
should perform a full SEO audit every six
weeks. Yet, 56% said they never perform
SEO audits for new clients. Yikes!” SEO
site audits are crucial to discovering what
aspects of your site need improvement, so
don’t skip out on these!
Pay Per Click - How much are advertisers
spending on PPC campaigns? Although
many advertisers did not expect their
spending to increase, SEJ’s survey found
that 62% are spending $1,000 to $5,000 per
month on PPC. “The majority of respondents
(91%) also stated they use remarketing
campaigns,” the study states. “This makes
sense, as 91% find remarketing effective.”
Haven’t been focusing on your remarketing
campaigns lately? It’s not too late to start.
Social Media - According to the survey,
a full “74% of respondents spend $300 –
$1,000 on their social campaigns per month.
However, 84% said they believe businesses
can have effective, organic social media
campaign.” So before you start throwing
money into paid social ads, you may want
to consider an organic approach first. Just
some food for thought.
Content Marketing - Of the survey’s
respondents, 66% feel that content marketing
is hands down the most important aspect
of digital marketing. In terms of generating
leads, long-form content takes the cake,
WRITTEN BY: NICK WIESE | JUNE, 2016
HUBSHOUT RESELLER
REFERRAL PROGRAM:
HubShout will pay $1,000 cash
when you refer a new reseller.
After the new* reseller bills
$1,000 with HubShout for three
consecutive months, we pay
you $1,000.
CLICK HERE to submit
information about your referral.
*Must be an individual/firm that
is new to HubShout and not
already in our database. Other
terms and conditions may apply.
PREZI
PRESENTATION
FOR RESELLERS
If you are interested in using
a white label version of our
reseller presentation for your
clients, please let your account
manager know and they will
share it with you.
CONTINUED ON PG. 3 >>
JUNE 2016 | 2
3. with blogs and webinars coming in second
and third place, respectively. And as always,
quality over quantity is crucial when it
comes to content.
Don’t forget to check out the full report here
to see all of Search Engine Journal’s findings.
STAY IN THE RANKINGS!
It takes a lot of hard work to move your site
up the rankings in Google’s search results,
and the last thing you want to happen is to
lose your spot. Take a look at these five SEO
tips from Search Engine Land to help you
keep your rank.
1. Update your site - This is pretty
standard procedure, but it’s often
overlooked. The freshness and quality
of your content all play a role in your
website’s ranking, so keep your content
current. Include a mix of images and
videos in your articles, and keep your
site visually appealing to increase the
engagement you receive from visitors.
2. Speed up your site - It’s been long
known that site speed is one of
Google’s ranking factors, and Google
has been urging us to get the loading
time for pages to be under one second
for mobile devices.
3. Expand your link building - Again,
content and links are Google’s two
biggest ranking factors. “If you want to
HubShout recognizes the inherent
uniqueness, creativity, and intelligence in all
people. We realize it’s critical to create an
environment that cultivates our talents. This
means understanding when to acknowledge
our team members’ individual autonomy,
foster their passions, and support one
another through continued education and
individual growth. HubShout is a trusting,
collaborative environment made up of
people who care about each other and are
driven to help small businesses grow.
Integrity - We celebrate successes
and victories. We take ownership
of our mistakes and failures.
Our solutions, products, and services are
transparent and honest. We educate our
customers on matters both big and small
to help them make informed decisions.
maintain your keyword rank, then you
should expand your inbound links to all
the various pages on your site,” Search
Engine Land advises. “This strategy
will diversify your backlink profile and
increase your overall website authority
from Google’s perspective.”
4. Outbound and internal links -
Outbound and internal links can be
equally as important as backlinks in
determining the relevancy of your site.
Sending outbound links to content on
high-authority websites and internally
linking to related content on your own
website all signal the relevancy and
usefulness of your site to Google.
5. Build your social media presence -
On the subject of social media,
Search Engine Land says: “There’s
some ambiguity as to whether social
media engagement is a ranking factor
in search, directly or indirectly. However,
it’s abundantly clear that search engines
view each major social media platform
as an authority brand. Websites like
Facebook, Twitter and LinkedIn all
possess a high PageRank in Google.
Getting links from these networks will
help Google determine the relevancy
of your website.”
Click here to read the full article on Search
Engine Land.
Innovation - We anticipate change
and responsibly adapt our processes.
We are relentlessly researching and
developing better solutions for our partners
and employees, and we thrive on creativity
and experimentation.
Knowledge - We are professional
learners and value a student
mindset from both partners and
employees. We strive to continuously learn
and share the knowledge we acquire.
Collaboration - We do great things
together, and we expect the people
we work with to value collaboration
as well. We all have something to learn from
one another and we all have something to
contribute. We aim to amplify individual
strengths and use teams to offset individual
weaknesses.
ANNOUNCEMENTS
NEW HIRES:
Welcome Sandra Canosa, Devin
Stabley-Conde, and Dylan Woods
to the writing team!
HUBSHOUT ANNIVERSARIES:
Andrew Lindsay celebrating 3 years!
Julia Antenucci celebrating 1 year!
TRIBAL LEADERSHIP:
As a company, we’ve agreed upon
5 outcomes to work on over the
next year to complete as we seek
to grow to a $5M company by
early 2017. If you’re interested
in helping to complete these
outcomes, please see the
following Project Managers!
• Amanda Geraghty and
Andrea Semrau: Expand the
publishing partner program to
75 Pub Partners.
• Chris Whitehair and Jeff
Shipman: Finding and building
longer, stronger relationships
with resellers and allow them to
sell more effectively.
• Ryan Hurlburt and Niki Hoover:
Enhance our onsite seo service –
more rapid turn around time,
stronger rankings speed (no
missing KWs), customer
satisfaction with content, and
low site errors.
• Zach Butler and Angelina Marie
Hilton: Increase rate of page 1
rankings (Output or expenditure
per page 1) New Page 1’s at 3%
per month.
MASSAGE THERAPY:
COMING SOON TO HUBSHOUT!
HUBSHOUT KICKBALL TEAM:
If you’re interested in joining the
HubShout Kickball team, please
see team captain Zach Butler!
The season opens June 18th!
HUBSHOUT’S CORE VALUES
JUNE 2016 | 3
CONTINUED ON PG. 4 >>
THE SHOUT
COMMITTEE MEMBERS:
Adam Stetzer
Aleks Nikolovski
Angelina Hilton
Chad Hill
Danielle Burgess
Ellen Gipko
Jeffery Shipman
Jen Meli
Kelsey Rausch
Megan Mason
Monica Horowitz
Nick Wiese
Zach Butler
4. Efficiency - We seek to provide
effective ways to communicate
and produce results. We reach for
excellence through efficient work habits and
skillful performance.
Accountability - We take
responsibility for our own actions
and hold everyone accountable.
We value transparency and deliver on our
commitments. Our proprietary software is
a means of communication within and
documentation of what we do.
The Shout Origin Story: A year ago,
Angelina was reaching out to the team to
see if anyone wanted to attend an RYP
event with her. At that time, Eric Rohrbach
was working at HubShout and asked if RYP
had a newsletter that could keep everyone
up to date on their events. Angelina had an
“Aha!” moment! She thought it would be
great to create an internal newsletter for the
team to keep everyone up to date on what
was happening throughout the city, events
that were going on at HubShout, and
showcasing some of the stories and employees
at HubShout. She thought this would be a
good way to help increase employee morale
and camaraderie. So she immediately
reached out to Adam to get his blessing!
Angelina Marie Hilton:
“May I have permission to create a monthly
HubShout newsletter for employees? There
are some people who have shown inter-
est in doing something like that. Of course
JU
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Courage - We stand up for what
we believe is right. We do not aban-
don our values just to increase
revenues. We are willing to try new things
in our efforts to continuously enhance the
results of our work. We have the courage to
listen, making certain all voices are heard.
Growth - We are committed to
helping people succeed. We value
both personal and professional
growth. We invest time, effort, and funds into
helping our team members and our resellers
develop their portfolios and skillsets.
before it gets sent out, we can have you
review it first. It can provide information
about things going on inside hubshout
(birthdays, promotions, changes, yoga classes,)
things going on outside of HubShout (young
professional events, volunteer opportunities,
etc) and fun things like maybe a comic strip,
words of encouragement, achievements
from previous month. etc.”
Adam Stetzer:
“Sounds like a great idea”
He was 100% on board and excited to see
what would come of this. Angelina realized
she would need some help so she sent out
a mass email to see if anyone would be
interested. The group that birthed the very
first newsletter was Aleks Nikolovski, Mari
Rogers, Megan Mason, Andrea Semrau,
Jeff Shipman, Adam Stetzer, and Angelina
Marie Hilton.
THE SHOUT HISTORY
Number of Pages Per Issue
0
3
6
9
12
15
CONTINUED ON PG. 5 >>
JUNE 2016 | 4
QUOTE OF
THE MONTH
“There is little
success where
there is little
laughter.”
— Andrew Carnegie
JEFF’S JOKES
Q1: Why did the cookie go
to the hospital?
Q2: Why was the baby
strawberry crying?
Q3: How do you make a
tissue dance?
Q4: Why did the stadium
get hot after the game?
A1:Becausehefeltcrummy.
A2:Becausehismomand
dadwereinajam.
A3:Putalittleboogeyinit!
A4:Allofthefansleft.
5. THE SHOUT: A VISUAL TIMELINE
JUNE:
“The HubShout
Monthly Review”
Length: 3 Pages
Features: Letter from the committee,
Employee Spotlight, Hub Q&A, Industry
Roundup, Quote of the Month, Comic,
Announcements, Rochester Events
OCTOBER:
“Fall/Halloween – our first themed issue!”
Length: 9 Pages
Features: Feature on Project
Newsroom, highlights from publishing
partners, HubShout Culture Canvas, list
of committee members, local marketing
connection, health and wellness
Office Events: Halloween costume
contest and party
FEBRUARY:
“Valentine’s Day/”Raccoon Day”
Length: 11 Pages
Features: Reseller referral program/
Prezi presentation, HubShout
charity donations
Office Events: Hot Chocolate Day
AUGUST:
“Renamed The Shout”
Length: 5 Pages
Features: Hub Milestones
(then “Hub Pictures”) – pics
from around the offices
DECEMBER:
“Holidays/End of the
year/yearbook themed”
Length: 12 Pages
Features: Superlatives,
HubShout Hall of Fame,
Reseller spotlight.
Office Events: Ugly Sweater Day
APRIL:
“Spring”
Length: 13 Pages
Features: Monthly comic
incorporated Guardians
of Main St.
JULY:
“The HubShout
Monthly Review”
Length: 4 Pages
Features: Jeff’s Corner
Office events: Raccoon in
office, Sundae Fundae
NOVEMBER:
“Thanksgiving”
Length: 9 Pages
Features: A slimmed down Raccoon
(from treadmill in yoga room),
Jamie’s sales hacks, Dear Jeff &
Jamie, and the HubCalendar.
Office Events: Chili cookoff,
Worksgiving
MARCH:
“Luck-themed”
Length: 11 Pages
Features: Green HubShout:
Composting
SEPTEMBER:
“The HubShout Monthly Review”
Length: 8 Pages
Features: The Shout’s First
appearance of the raccoon as the
official Shout mascot, included new
features” From the Editor’s Desk”
and “Featured Featured News”
JANUARY:
“New Year’s Resolutions”
Length: 10 Pages
Features: Started reseller edition,
Sales tips for resellers, HubShout
scholarship winners: Where are
they now?, HubShout in
the Community
Office Events: Holiday Party
JANUARY:
“HubShout Birthday-themed”
Length: 9 Pages
Features: Introduced the Guardians
of Main St., Founders Forum: advice
from Adam and Chad
Office Events: Dog Day
JUNE 2016 | 5
6. 2016 has been a great year so far for
the Publishing Partner Program. Our
goal of one new partner per week
has proven to be as challenging as we
thought it would be. We continue to
refine our process, and we are currently
at a solid pace of one partner every
two weeks.
We recently had a six-week stretch in
which we signed one new partner per
week. During weeks 12-17, we started
publishing to:
1. The Historic Monterey Trail District:
montereytraildistrict.com - Monterey, CA
2. The Commercial Record:
thecommercialrecord.com -
Saugatuk, MI
3. The Lafayette Sun:
thelafayettesun.com - LaFayette, AL
4. The Clare County Review:
clarecountyreview.com -
Clare County, MI
5. The Marion Press:
marion-press.com - Marion County, MI
6. Electronic Urban Report:
eurweb.com - Los Angeles, CA
Electronic Urban Report is the highlight of
this recent group. With a domain rating
of 60 and monthly traffic over 1 million
unique visitors per month, eurweb.com
is a real help to the effectiveness of our
news plans and to our Main Street clients.
EURWeb is owned and managed by
Lee Bailey, a famous radio personality
in the Los Angeles area. Lee’s website
had been losing traffic for 12 months,
and he has turned to HubShout for
help. His competitors have moved past
him in keyword ranking and traffic.
Zach Butler, Andrea Semrau, Amanda
Geraghty, and Tim Werth have all
worked incredibly hard to create a
unique SEO and content solution for
Lee. Recently Kyle Miller and Aleks
Nikolovski have teamed up to recreate
the website. You can visit the work in
progress at eurweb.semhosting.net.
There is significant effort going in to
EURWeb, and we are focused on building
a strong relationship. In a few months
JUNE 2016 | 6
when we have Lee’s new site live and his
traffic increasing, we will be armed with
a powerful case study and testimonial
from a professional broadcaster.
Here is a list of upcoming partners.
There will be highlights from this group
in the next issue of The Shout.
1. The 125th Street Business
Improvement District:
125thstreetbid.com - New York, NY
2. The Allegan News:
allegannews.com - Allegan, MI
3. The Summersville Beacon:
summersvillebeacon.com -
Summersville, MO
4. Global Media Summit:
gmssummit.com - Dallas, TX
5. Coparenting International:
coparentinginternational.com -
Nashville, TN
6. The Rockland County Times:
rocklandcountytimes.com -
Rockland County, NY
FOUNDERS FORUM
PUBLISHING PARTNER REPORT
Finding the balance between family life and running a successful business
can be difficult. How has being an entrepreneur affected your family life and
how do you find that work-family life balance?
When I first started HubShout, I had a
four-year-old daughter and would have
another daughter a year later. Around
that time I had lunch with a CEO friend
of mine. He had started his agency in his
twenties and said he couldn’t imagine
starting his company now that he had a
family. At the time I thought that it wasn’t a
ringing endorsement for entrepreneurship.
It wasn’t easy but through a combination
of personal beliefs and common goals
with Adam things worked out great.
First, I am fortunate to have a wife who
completely supported my goal of starting
a business. Her dad was an entrepreneur,
and she had lived through the ups and
downs that sometime come with owning
a business. She was willing to let me work
for very little pay in the early years, take
less than my fair share of kid duty, and
work long nights. Without her and our
relationship, it wouldn’t have worked.
Now for some of the benefits. I have
always worked a lot but after I had my
own business, I had a bit more flexibility
about how I did that work. First, I selected
an office location close to my house.
Prior to HubShout, I had commuted 30
to 40 minutes each way to work. When I
reduced my commute to three minutes,
CHAD HILL
CEO & CO-FOUNDER
I used a big chunk of that one to
one-and-a-half hours to spend with my
family each day. We eat dinner together
every night. I attend all of my kids’ games
and performances and try to be there
for doctors appointments and other
important events. All of this is made
easier being close to home and school.
I’m there for dinner and some family time
in the evening, and then after they go to
bed, I’ll go back to work. While the work
week is hectic, I take the weekends off to
focus on time with my wife, kids, family
and friends. Finally, I try to get vacation
time in with my family and ideally a trip
alone with just my wife. I’m very lucky to
be able to do the work that I have and
have a great family to support me!
7. HUB MILESTONES:
Angelina’s “Building Your
Personal Brand” webinar!
Tribal Leadership Projects Kickoff!
The Events Committee creating amazing events for HubShout.
Publishing Partner
Recognition for
work above and
beyond.
The Shout Committee in action!
Writer Link Building Seminar! Pro Promotions and Editorial Staff Recognition!
JUNE 2016 | 7
8. JUNE 2016 | 8
HUB MILESTONES:
Happy birthday to Brad, Tim A. and Zach! Happy Hubiversaries to Jen and Tim W. The last Pro Promotion
Recognition goes to Shane!
The last Pro Promotion
Recognition goes to Shane!
Happy 8th birthday to HubShout! Congratulations Chad and Adam!
Matt’s Pirate Disco Shake Shack! HubShout staying healthy!
9. The Easiest Banana Bread Muffins in the History of Ever
WRITTEN BY: KELSEY RAUSCH | JUNE, 2016
Ingredients:
• 3 or 4 overripe bananas
• 2 eggs
• 1 cup sugar
• 1 cup flour
• 1/2 teaspoon salt
• 3/4 teaspoon baking soda
• 1/2 teaspoon baking powder
• 1/2 teaspoon cinnamon
• 1/2 cup vegetable oil
• 1 teaspoon vanilla
Directions:
Preheat oven to 375ºF.
1. First, squish the bananas in
the Ziploc bag.
JUNE 2016 | 9
MONTHLYCOMIC
HubSuperhero:AdamStetzer-TheFlashDrive
2. Add the eggs and sugar, mash and
shake until combined.
3. Throw in flour, salt, baking soda,
baking powder, cinnamon.
4. Add the oil and vanilla and shake
your groove thing until it is combined.
Get out your muffin tin, snip a very
tiny corner of the bag – but be careful
because the batter comes out fast – and
fill each tin.
Feel free to sprinkle blueberries,
chocolate chips, walnuts, or anything
else fun on the top
Bake for about 15-18 minutes or until
a toothpick comes out clean.
And boom! There you have it – muffins
for everybody!
Everyone likes muffins. You know what
everyone else likes? Banana bread muffins.
We have all been there: we buy bananas
at Wegmans at the beginning of the
week with hopes of having delicious
smoothies and healthy snacks. And then
by Thursday, they’re brown. Well, put
those bananas to good use and make a
batch of muffins!
The best part about this recipe? You
won’t dirty a single dish. All you’ll need
is a measuring cup, a measuring spoon,
and a little bit of math.
You’ll need:
• A large Ziploc bag
• ½-cup measuring cup
• ¼-teaspoon measuring spoon
RECIPE OF THE MONTH
10. GO GREEN HUBSHOUT
Quick Intro to Container Gardening
WRITTEN BY: MONICA HOROWITZ | JUNE, 2016
packet before you plant, too – they will
specify how far apart seedlings should
be so that you can plan ahead.
Soil
It’s all in the soil! Use a nutrient rich
compost mix to start out your seeds
strong, and fortify the soil with a
fish-based fertilizer once every two
weeks. Whatever you do, don’t use just
any topsoil that you find on the ground,
as it tends to be drained on nutrients,
and in urban areas, is likely to have a
too-high lead content.
What plants, you ask, are best to grow
in containers? Check out this list and
take your pick:
Tomatoes
Tomatoes grow excellently in pots,
and having them in containers makes
it a lot easier to get under their bushy
leaves to water them. Make sure to put
a trellis or a cage near them so that they
can climb. Buying seedlings is probably
JUNE 2016 | 10
the best idea, since tomatoes need very
specific conditions to germinate. Once
they have, though, they grow and
produce fruit very quickly.
Peppers
Peppers are great for container gardening,
and the mini red ones produce pretty
prolifically. But these plants require
patience since regular peppers take up
to three months to mature.
Lettuce
Lettuce of all kinds is extremely easy to
grow, and with so many different varieties,
you could create a beautiful rainbow of
colors in one container. Remember that
lettuce needs full sunlight, so it may be
best to move your containers around so
that they get full exposure.
Swiss Chard
Chard is easy to sow and grow: sow
the seeds directly into the soil, and trim
leaves as needed. Chard is very durable
and tasty, but it may be difficult to get
your kids to eat it!
Spinach
Spinach is great because you can
harvest leaves as you want them, and
they’ll just keep producing more. Good
drainage is really important for these
guys, so plant them in the spring for the
cool nights and sunny days.
Growing your own food is the ultimate
“green” thing to do, and in the summer
months, there is almost no reason why
you shouldn’t.
Spring has more than officially sprung,
and summer is around the corner. That
is good news for many reasons: festivals
in the park, eating al fresco, and balmy
evenings, to name a few. But another
exciting reason to look forward to this
season is for the fresh veggies. For
those who are interested in growing
their own but don’t think they have
the time or space, think again. In the
summer, seeds are practically begging
you to plant them, and many varieties
need virtually no help at all – think bush
beans, radishes, and zucchini. Container
gardening often presents itself as the
easiest and most convenient way to dip
one’s thumb into gardening. Here’s a
quick intro for those curious and brave
enough to try:
Pick Your Containers
You can grow vegetables in any type of
container, but look up what a plant
ends up looking like before you plant –
the bigger the plant, the bigger the
container should be. Read the seed
11. FEATURED FEATURED NEWS
Only 1 Bama Player in First Round;
Six More Taken in the Next 55 Picks
WRITTEN BY: SEAN FINUCANE | MAY 6, 2016 | POSTED ON: THE LAFAYETTE SUN
The 2016 NFL Draft has passed, and
now the NFL season is just around
the corner.
The University of Alabama – despite
projections saying that four or five
players should be drafted in the first
round – actually had a fairly disappointing
first round.
According to a 2016 NFL mock draft
on Gridiron Now, there were four
University of Alabama players projected
to go in the first round of this year’s
NFL draft.
Center Ryan Kelly, defensive tackle
Jarran Reed, inside linebacker Reggie
Ragland, and defensive tackle A’Shawn
Robinson were all were projected to
be drafted in the first round.
Of those four Crimson Tide all-star
athletes, only Ryan Kelly was selected in
the first round. Kelly was the 18th player
taken in the draft and will now spend
the early part of his career protecting
Andrew Luck of the Indianapolis Colts.
That list of projected first-rounders –
and many other draft analysts – left out
2015 Heisman Trophy recipient running
back Derrick Henry.
Henry is coming off one of the best
rushing seasons in college football
history, and he easily could’ve been
drafted in the first round or even as
the first overall player.
Henry already has a large following after
his successful tenure with Alabama and,
according to AL.com, even has a few
wannabe doppelgangers.
There are close to 663,300 hair stylists
in the United States, but none can quite
recreate what Henry has sticking out
of the back of his helmet. Henry claims
that he gets questions about his hair
all the time. “How does it fit under my
helmet? Am I ever going to cut it off?”
Henry said to AL.com. “No, I’m not
going to cut it off and it fits fine under
my helmet.”
Henry was the third Alabama player
taken in the draft. Going in the
second round, with the 45th pick to
the Tennessee Titans.
A total of seven Alabama players were
drafted, and although only one was
selected in the first round, all seven
were taken in the first three of seven
rounds and within the first 75 selections
out of 253.
Ragland went round two to the Buffalo
Bills, Robinson also went in round two
and will be a member of the Detroit
Lions, Jarran Reed was the Seattle
Seahawks’ second round selection,
and Jones was the Patriots’ second pick.
Kenyan Drake was the final Alabama
player drafted, going to the Miami
Dolphins.
According to NFL.com, Alabama
currently has the fourth most active
players in the NFL, with 34. If all seven
of Alabama’s talented junior and senior
draft class make it through training
camp this summer, Alabama could
move into number one.
This year’s NFL draft was the 81st
consecutive meeting of NFL franchises
and newly eligible players. The draft
was held at the Auditorium Theatre in
Chicago, Illinois.
JUNE 2016 | 11