SlideShare a Scribd company logo
1 of 11
Download to read offline
The Shout June 2016
FAVORITE LINE FROM ANY MOVIE?
“Chaos is great! Chaos is what killed the
dinosaurs, darling.” -- J.D. from Heathers.
IF HOLLYWOOD MADE A MOVIE ABOUT
YOUR LIFE, WHO WOULD YOU LIKE TO
SEE CAST AS YOU?
Marlon Brando.
WHAT IS YOUR FAVORITE BOOK
TURNED MOVIE?
Howl’s Moving Castle.
YOU’D LIKE TO BE FAMOUS FOR...?
Having a peregrine falcon as my best
friend who would fly around with me and
EMPLOYEE SPOTLIGHT:
LETTER FROM THE COMMITTEE:
help me with stuff. Also for overthrowing
capitalism and establishing the first sus-
tainable city. Also maybe for becoming a
world renowned archer.
IF HUBSHOUT WERE A TV SHOW,
WHICH CHARACTER – FROM ANY
SITCOM, DRAMA OR REALITY SHOW
(OF ANY TIME PERIOD) – WOULD
REPRESENT YOU?
If HubShout were Buffy the Vampire
Slayer, I would be Giles, because I do the
research for the campaigns so that Buffy
(all of the rest of HubShout?) can slay the
keywords/vampires. I don’t know if this
analogy checks out!
M O N T H L Y R E V I E W
JUNE 2016 | 1
BILL FINAN
WEBSITE DEVELOPER
“I think it would have to be
either the raccoon chases or the
beginning of PupShout.”
(pictured: our intern Hank)
ANDREW LINDSAY
ASSISTANT EDITOR
“The day the dogs came to work is
my favorite.”
HUB Q&A?
What’s Your Favorite Thing
That Has Happened at
HubShout in the Last Year?
JOSH BUDNY
BUSINESS DEVELOPMENT SPECIALIST
“I would have to say that it’s a tie
between getting the ping pong table
and allowing dogs in the office. It’s
nice to take a break during the day
by either dominating Chris Scott in
ping pong or chasing Hank around
the back area of the office.”
MONICA HOROWITZ
The Committee
Dear HubShouters,
We are so excited to announce that this issue marks the one-year anniversary of The Shout!
It has truly been an exciting experience for us all. Our team has grown considerably since we
started our monthly newsletter, and we have learned so much from each other. We cannot
thank everyone enough for contributing to The Shout and making this project a continued
success month after month.
In true throwback style, this month’s issue will take a look at some of our favorite moments
and content throughout the year. We will highlight some of the changes that have happened
from the start of The Shout to now, and we have some new content we are sure you will
enjoy. We dedicate this special edition to everyone who has helped to make this dream a
reality. Once again, thank you!
11YEARYEAR
ANNIVERSARYANNIVERSARYOF
THE SHOUT
INDUSTRY ROUND UP
PAY LESS FOR PAY-PER-CLICK
For many businesses, especially small
businesses, budgeting pay-per-click (PPC)
campaigns can be tricky. When every dollar
counts, it’s critical to find ways to cut down
on ad spending. To help you get started,
here are five ways you can reduce your PPC
spending and increase your ROI.
The first three come from Portent’s article
5 Critical Tips for PPC Success for Small
Businesses on a Budget:
1.	 Use location exclusions - “Advertise
only where you can deliver”. If your
company only distributes its products
or services within the U.S., make sure
your ads are only targeting the U.S.
2.	 Separate networks by campaign -
“When advertisers set up their
campaigns, Google, by default,
recommends serving your ads on both
the Search and Display Networks. This
is a great strategy if you want to have
an outlandish number of impressions
and overpay for each click by a visitor…”
Instead, set up separate campaigns to
target each network individually.
3.	 Use negative keywords - Negative
keywords will help you filter out people
searching for unrelated keywords,
preventing your ads from receiving
unwanted clicks and impressions.
The last two come from Search Engine
Watch’s article Five Ways to Slash Ad
Spend and Achieve Results Right Now:
4.	 Tiered bidding - “The gist of it is this
(and here’s a good article on the
nitty-gritty details): you can use
multiple match types to bid on the
same keywords to help control budget.”
5.	 Standard ad delivery & ad
scheduling - Standard ad delivery
stretches your daily budget and tries
to show your ad throughout the whole
day instead exhausting that budget
quickly by showing your ads as many
times as possible early in the day. Also,
ad scheduling allows you to control the
days and times your ads are running.
Be sure to check out each article for more
tips to help you cut down ad spending and
boost your ROI!
REVIEW: SEJ’S ANNUAL REPORT
Search Engine Journal recently released the
results of their first ever annual survey. The
SEJ Annual Report provides a detailed look
into the state of digital marketing in 2016.
SEJ launched their survey in November
2015, collecting data from a mixed group
of digital marketing specialists and experts;
however, you will see the group is SEO
heavy (75%). The report is packed with
useful information and statistics. Read
some of the bigger findings below:
Search Engine Optimization - Site audits
are one of SEO agencies top activities
according to survey respondents. “In fact,”
says the report, “77% believe that businesses
should perform a full SEO audit every six
weeks. Yet, 56% said they never perform
SEO audits for new clients. Yikes!” SEO
site audits are crucial to discovering what
aspects of your site need improvement, so
don’t skip out on these!
Pay Per Click - How much are advertisers
spending on PPC campaigns? Although
many advertisers did not expect their
spending to increase, SEJ’s survey found
that 62% are spending $1,000 to $5,000 per
month on PPC. “The majority of respondents
(91%) also stated they use remarketing
campaigns,” the study states. “This makes
sense, as 91% find remarketing effective.”
Haven’t been focusing on your remarketing
campaigns lately? It’s not too late to start.
Social Media - According to the survey,
a full “74% of respondents spend $300 –
$1,000 on their social campaigns per month.
However, 84% said they believe businesses
can have effective, organic social media
campaign.” So before you start throwing
money into paid social ads, you may want
to consider an organic approach first. Just
some food for thought.
Content Marketing - Of the survey’s
respondents, 66% feel that content marketing
is hands down the most important aspect
of digital marketing. In terms of generating
leads, long-form content takes the cake,
WRITTEN BY: NICK WIESE | JUNE, 2016
HUBSHOUT RESELLER
REFERRAL PROGRAM:
HubShout will pay $1,000 cash
when you refer a new reseller.
After the new* reseller bills
$1,000 with HubShout for three
consecutive months, we pay
you $1,000.
CLICK HERE to submit
information about your referral.
*Must be an individual/firm that
is new to HubShout and not
already in our database. Other
terms and conditions may apply.
PREZI
PRESENTATION
FOR RESELLERS
If you are interested in using
a white label version of our
reseller presentation for your
clients, please let your account
manager know and they will
share it with you.
CONTINUED ON PG. 3 >>
JUNE 2016 | 2
with blogs and webinars coming in second
and third place, respectively. And as always,
quality over quantity is crucial when it
comes to content.
Don’t forget to check out the full report here
to see all of Search Engine Journal’s findings.
STAY IN THE RANKINGS!
It takes a lot of hard work to move your site
up the rankings in Google’s search results,
and the last thing you want to happen is to
lose your spot. Take a look at these five SEO
tips from Search Engine Land to help you
keep your rank.
1.	 Update your site - This is pretty
standard procedure, but it’s often
overlooked. The freshness and quality
of your content all play a role in your
website’s ranking, so keep your content
current. Include a mix of images and
videos in your articles, and keep your
site visually appealing to increase the
engagement you receive from visitors.
2.	 Speed up your site - It’s been long
known that site speed is one of
Google’s ranking factors, and Google
has been urging us to get the loading
time for pages to be under one second
for mobile devices.
3.	 Expand your link building - Again,
content and links are Google’s two
biggest ranking factors. “If you want to
HubShout recognizes the inherent
uniqueness, creativity, and intelligence in all
people. We realize it’s critical to create an
environment that cultivates our talents. This
means understanding when to acknowledge
our team members’ individual autonomy,
foster their passions, and support one
another through continued education and
individual growth. HubShout is a trusting,
collaborative environment made up of
people who care about each other and are
driven to help small businesses grow.
Integrity - We celebrate successes
and victories. We take ownership
of our mistakes and failures.
Our solutions, products, and services are
transparent and honest. We educate our
customers on matters both big and small
to help them make informed decisions.
maintain your keyword rank, then you
should expand your inbound links to all
the various pages on your site,” Search
Engine Land advises. “This strategy
will diversify your backlink profile and
increase your overall website authority
from Google’s perspective.”
4.	 Outbound and internal links -
Outbound and internal links can be
equally as important as backlinks in
determining the relevancy of your site.
Sending outbound links to content on
high-authority websites and internally
linking to related content on your own
website all signal the relevancy and
usefulness of your site to Google.
5.	 Build your social media presence -
On the subject of social media,
Search Engine Land says: “There’s
some ambiguity as to whether social
media engagement is a ranking factor
in search, directly or indirectly. However,
it’s abundantly clear that search engines
view each major social media platform
as an authority brand. Websites like
Facebook, Twitter and LinkedIn all
possess a high PageRank in Google.
Getting links from these networks will
help Google determine the relevancy
of your website.”
Click here to read the full article on Search
Engine Land.
Innovation - We anticipate change
and responsibly adapt our processes.
We are relentlessly researching and
developing better solutions for our partners
and employees, and we thrive on creativity
and experimentation.
Knowledge - We are professional
learners and value a student
mindset from both partners and
employees. We strive to continuously learn
and share the knowledge we acquire.
Collaboration - We do great things
together, and we expect the people
we work with to value collaboration
as well. We all have something to learn from
one another and we all have something to
contribute. We aim to amplify individual
strengths and use teams to offset individual
weaknesses.
ANNOUNCEMENTS
NEW HIRES:
Welcome Sandra Canosa, Devin
Stabley-Conde, and Dylan Woods
to the writing team!
HUBSHOUT ANNIVERSARIES:
Andrew Lindsay celebrating 3 years!
Julia Antenucci celebrating 1 year!
TRIBAL LEADERSHIP:
As a company, we’ve agreed upon
5 outcomes to work on over the
next year to complete as we seek
to grow to a $5M company by
early 2017. If you’re interested
in helping to complete these
outcomes, please see the
following Project Managers!
•	Amanda Geraghty and
	 Andrea Semrau: Expand the
	 publishing partner program to
	 75 Pub Partners.
•	Chris Whitehair and Jeff
	 Shipman: Finding and building
	 longer, stronger relationships
	 with resellers and allow them to
	 sell more effectively.
•	Ryan Hurlburt and Niki Hoover:
	 Enhance our onsite seo service –
	 more rapid turn around time,
	 stronger rankings speed (no
	 missing KWs), customer
	 satisfaction with content, and
	 low site errors.
•	Zach Butler and Angelina Marie
	 Hilton: Increase rate of page 1
	 rankings (Output or expenditure
	 per page 1) New Page 1’s at 3%
	 per month.
MASSAGE THERAPY:
COMING SOON TO HUBSHOUT!
HUBSHOUT KICKBALL TEAM:
If you’re interested in joining the
HubShout Kickball team, please
see team captain Zach Butler!
The season opens June 18th!
HUBSHOUT’S CORE VALUES
JUNE 2016 | 3
CONTINUED ON PG. 4 >>
THE SHOUT
COMMITTEE MEMBERS:
Adam Stetzer
Aleks Nikolovski
Angelina Hilton
Chad Hill
Danielle Burgess
Ellen Gipko
Jeffery Shipman
Jen Meli
Kelsey Rausch
Megan Mason
Monica Horowitz
Nick Wiese
Zach Butler
Efficiency - We seek to provide
effective ways to communicate
and produce results. We reach for
excellence through efficient work habits and
skillful performance.
Accountability - We take
responsibility for our own actions
and hold everyone accountable.
We value transparency and deliver on our
commitments. Our proprietary software is
a means of communication within and
documentation of what we do.
The Shout Origin Story: A year ago,
Angelina was reaching out to the team to
see if anyone wanted to attend an RYP
event with her. At that time, Eric Rohrbach
was working at HubShout and asked if RYP
had a newsletter that could keep everyone
up to date on their events. Angelina had an
“Aha!” moment! She thought it would be
great to create an internal newsletter for the
team to keep everyone up to date on what
was happening throughout the city, events
that were going on at HubShout, and
showcasing some of the stories and employees
at HubShout. She thought this would be a
good way to help increase employee morale
and camaraderie. So she immediately
reached out to Adam to get his blessing!
Angelina Marie Hilton:
“May I have permission to create a monthly
HubShout newsletter for employees? There
are some people who have shown inter-
est in doing something like that. Of course
JU
N
JU
L
AU
G
SEP
O
CT
N
O
V
D
EC
JAN
FEB
M
AR
APR
M
AY
Courage - We stand up for what
we believe is right. We do not aban-
don our values just to increase
revenues. We are willing to try new things
in our efforts to continuously enhance the
results of our work. We have the courage to
listen, making certain all voices are heard.
Growth - We are committed to
helping people succeed. We value
both personal and professional
growth. We invest time, effort, and funds into
helping our team members and our resellers
develop their portfolios and skillsets.
before it gets sent out, we can have you
review it first. It can provide information
about things going on inside hubshout
(birthdays, promotions, changes, yoga classes,)
things going on outside of HubShout (young
professional events, volunteer opportunities,
etc) and fun things like maybe a comic strip,
words of encouragement, achievements
from previous month. etc.”
Adam Stetzer:
“Sounds like a great idea”
He was 100% on board and excited to see
what would come of this. Angelina realized
she would need some help so she sent out
a mass email to see if anyone would be
interested. The group that birthed the very
first newsletter was Aleks Nikolovski, Mari
Rogers, Megan Mason, Andrea Semrau,
Jeff Shipman, Adam Stetzer, and Angelina
Marie Hilton.
THE SHOUT HISTORY
Number of Pages Per Issue
0
3
6
9
12
15
CONTINUED ON PG. 5 >>
JUNE 2016 | 4
QUOTE OF
THE MONTH
“There is little
success where
there is little
laughter.”
— Andrew Carnegie
JEFF’S JOKES
Q1:	 Why did the cookie go
	 to the hospital?
Q2:	 Why was the baby
	 strawberry crying?
Q3:	 How do you make a
	 tissue dance?
Q4:	 Why did the stadium
	 get hot after the game?
A1:Becausehefeltcrummy.
A2:Becausehismomand
	dadwereinajam.
A3:Putalittleboogeyinit!
A4:Allofthefansleft.
THE SHOUT: A VISUAL TIMELINE
JUNE:
“The HubShout
Monthly Review”
Length: 3 Pages
Features: Letter from the committee,
Employee Spotlight, Hub Q&A, Industry
Roundup, Quote of the Month, Comic,
Announcements, Rochester Events
OCTOBER:
“Fall/Halloween – our first themed issue!”
Length: 9 Pages
Features: Feature on Project
Newsroom, highlights from publishing
partners, HubShout Culture Canvas, list
of committee members, local marketing
connection, health and wellness
Office Events: Halloween costume
contest and party
FEBRUARY:
“Valentine’s Day/”Raccoon Day”
Length: 11 Pages
Features: Reseller referral program/
Prezi presentation, HubShout
charity donations
Office Events: Hot Chocolate Day
AUGUST:
“Renamed The Shout”
Length: 5 Pages
Features: Hub Milestones
(then “Hub Pictures”) – pics
from around the offices
DECEMBER:
“Holidays/End of the
year/yearbook themed”
Length: 12 Pages
Features: Superlatives,
HubShout Hall of Fame,
Reseller spotlight.
Office Events: Ugly Sweater Day
APRIL:
“Spring”
Length: 13 Pages
Features: Monthly comic
incorporated Guardians
of Main St.
JULY:
“The HubShout
Monthly Review”
Length: 4 Pages
Features: Jeff’s Corner
Office events: Raccoon in
office, Sundae Fundae
NOVEMBER:
“Thanksgiving”
Length: 9 Pages
Features: A slimmed down Raccoon
(from treadmill in yoga room),
Jamie’s sales hacks, Dear Jeff &
Jamie, and the HubCalendar.
Office Events: Chili cookoff,
Worksgiving
MARCH:
“Luck-themed”
Length: 11 Pages
Features: Green HubShout:
Composting
SEPTEMBER:
“The HubShout Monthly Review”
Length: 8 Pages
Features: The Shout’s First
appearance of the raccoon as the
official Shout mascot, included new
features” From the Editor’s Desk”
and “Featured Featured News”
JANUARY:
“New Year’s Resolutions”
Length: 10 Pages
Features: Started reseller edition,
Sales tips for resellers, HubShout
scholarship winners: Where are
they now?, HubShout in
the Community
Office Events: Holiday Party
JANUARY:
“HubShout Birthday-themed”
Length: 9 Pages
Features: Introduced the Guardians
of Main St., Founders Forum: advice
from Adam and Chad
Office Events: Dog Day
JUNE 2016 | 5
2016 has been a great year so far for
the Publishing Partner Program. Our
goal of one new partner per week
has proven to be as challenging as we
thought it would be. We continue to
refine our process, and we are currently
at a solid pace of one partner every
two weeks.
We recently had a six-week stretch in
which we signed one new partner per
week. During weeks 12-17, we started
publishing to:
1.	 The Historic Monterey Trail District:
montereytraildistrict.com - Monterey, CA
2.	 The Commercial Record:
thecommercialrecord.com -
Saugatuk, MI
3.	 The Lafayette Sun:
thelafayettesun.com - LaFayette, AL
4.	 The Clare County Review:
clarecountyreview.com -
Clare County, MI
5.	 The Marion Press:
marion-press.com - Marion County, MI
6.	 Electronic Urban Report:
eurweb.com - Los Angeles, CA
Electronic Urban Report is the highlight of
this recent group. With a domain rating
of 60 and monthly traffic over 1 million
unique visitors per month, eurweb.com
is a real help to the effectiveness of our
news plans and to our Main Street clients.
EURWeb is owned and managed by
Lee Bailey, a famous radio personality
in the Los Angeles area. Lee’s website
had been losing traffic for 12 months,
and he has turned to HubShout for
help. His competitors have moved past
him in keyword ranking and traffic.
Zach Butler, Andrea Semrau, Amanda
Geraghty, and Tim Werth have all
worked incredibly hard to create a
unique SEO and content solution for
Lee. Recently Kyle Miller and Aleks
Nikolovski have teamed up to recreate
the website. You can visit the work in
progress at eurweb.semhosting.net.
There is significant effort going in to
EURWeb, and we are focused on building
a strong relationship. In a few months
JUNE 2016 | 6
when we have Lee’s new site live and his
traffic increasing, we will be armed with
a powerful case study and testimonial
from a professional broadcaster.
Here is a list of upcoming partners.
There will be highlights from this group
in the next issue of The Shout.
1.	 The 125th Street Business
Improvement District:
125thstreetbid.com - New York, NY
2.	 The Allegan News:
allegannews.com - Allegan, MI
3.	 The Summersville Beacon:
summersvillebeacon.com -
Summersville, MO
4.	 Global Media Summit:
gmssummit.com - Dallas, TX
5.	 Coparenting International:
coparentinginternational.com -
Nashville, TN
6.	 The Rockland County Times:
rocklandcountytimes.com -
Rockland County, NY
FOUNDERS FORUM
PUBLISHING PARTNER REPORT
Finding the balance between family life and running a successful business
can be difficult. How has being an entrepreneur affected your family life and
how do you find that work-family life balance?
When I first started HubShout, I had a
four-year-old daughter and would have
another daughter a year later. Around
that time I had lunch with a CEO friend
of mine. He had started his agency in his
twenties and said he couldn’t imagine
starting his company now that he had a
family. At the time I thought that it wasn’t a
ringing endorsement for entrepreneurship.
It wasn’t easy but through a combination
of personal beliefs and common goals
with Adam things worked out great.
First, I am fortunate to have a wife who
completely supported my goal of starting
a business. Her dad was an entrepreneur,
and she had lived through the ups and
downs that sometime come with owning
a business. She was willing to let me work
for very little pay in the early years, take
less than my fair share of kid duty, and
work long nights. Without her and our
relationship, it wouldn’t have worked.
Now for some of the benefits. I have
always worked a lot but after I had my
own business, I had a bit more flexibility
about how I did that work. First, I selected
an office location close to my house.
Prior to HubShout, I had commuted 30
to 40 minutes each way to work. When I
reduced my commute to three minutes,
CHAD HILL
CEO & CO-FOUNDER
I used a big chunk of that one to
one-and-a-half hours to spend with my
family each day. We eat dinner together
every night. I attend all of my kids’ games
and performances and try to be there
for doctors appointments and other
important events. All of this is made
easier being close to home and school.
I’m there for dinner and some family time
in the evening, and then after they go to
bed, I’ll go back to work. While the work
week is hectic, I take the weekends off to
focus on time with my wife, kids, family
and friends. Finally, I try to get vacation
time in with my family and ideally a trip
alone with just my wife. I’m very lucky to
be able to do the work that I have and
have a great family to support me!
HUB MILESTONES:
Angelina’s “Building Your
Personal Brand” webinar!
Tribal Leadership Projects Kickoff!
The Events Committee creating amazing events for HubShout.
Publishing Partner
Recognition for
work above and
beyond.
The Shout Committee in action!
Writer Link Building Seminar! Pro Promotions and Editorial Staff Recognition!
JUNE 2016 | 7
JUNE 2016 | 8
HUB MILESTONES:
Happy birthday to Brad, Tim A. and Zach! Happy Hubiversaries to Jen and Tim W. The last Pro Promotion
Recognition goes to Shane!
The last Pro Promotion
Recognition goes to Shane!
Happy 8th birthday to HubShout! Congratulations Chad and Adam!
Matt’s Pirate Disco Shake Shack! HubShout staying healthy!
The Easiest Banana Bread Muffins in the History of Ever
WRITTEN BY: KELSEY RAUSCH | JUNE, 2016
Ingredients:
•	 3 or 4 overripe bananas
•	 2 eggs
•	 1 cup sugar
•	 1 cup flour
•	 1/2 teaspoon salt
•	 3/4 teaspoon baking soda
•	 1/2 teaspoon baking powder
•	 1/2 teaspoon cinnamon
•	 1/2 cup vegetable oil
•	 1 teaspoon vanilla
Directions:
Preheat oven to 375ºF.
1.	 First, squish the bananas in
the Ziploc bag.
JUNE 2016 | 9
MONTHLYCOMIC
HubSuperhero:AdamStetzer-TheFlashDrive
2.	 Add the eggs and sugar, mash and
shake until combined.
3.	 Throw in flour, salt, baking soda,
baking powder, cinnamon.
4.	 Add the oil and vanilla and shake
your groove thing until it is combined.
Get out your muffin tin, snip a very
tiny corner of the bag – but be careful
because the batter comes out fast – and
fill each tin.
Feel free to sprinkle blueberries,
chocolate chips, walnuts, or anything
else fun on the top
Bake for about 15-18 minutes or until
a toothpick comes out clean.
And boom! There you have it – muffins
for everybody!
Everyone likes muffins. You know what
everyone else likes? Banana bread muffins.
We have all been there: we buy bananas
at Wegmans at the beginning of the
week with hopes of having delicious
smoothies and healthy snacks. And then
by Thursday, they’re brown. Well, put
those bananas to good use and make a
batch of muffins!
The best part about this recipe? You
won’t dirty a single dish. All you’ll need
is a measuring cup, a measuring spoon,
and a little bit of math.
You’ll need:
•	 A large Ziploc bag
•	 ½-cup measuring cup
•	 ¼-teaspoon measuring spoon
RECIPE OF THE MONTH
GO GREEN HUBSHOUT
Quick Intro to Container Gardening
WRITTEN BY: MONICA HOROWITZ | JUNE, 2016
packet before you plant, too – they will
specify how far apart seedlings should
be so that you can plan ahead.
Soil
It’s all in the soil! Use a nutrient rich
compost mix to start out your seeds
strong, and fortify the soil with a
fish-based fertilizer once every two
weeks. Whatever you do, don’t use just
any topsoil that you find on the ground,
as it tends to be drained on nutrients,
and in urban areas, is likely to have a
too-high lead content.
What plants, you ask, are best to grow
in containers? Check out this list and
take your pick:
Tomatoes
Tomatoes grow excellently in pots,
and having them in containers makes
it a lot easier to get under their bushy
leaves to water them. Make sure to put
a trellis or a cage near them so that they
can climb. Buying seedlings is probably
JUNE 2016 | 10
the best idea, since tomatoes need very
specific conditions to germinate. Once
they have, though, they grow and
produce fruit very quickly.
Peppers
Peppers are great for container gardening,
and the mini red ones produce pretty
prolifically. But these plants require
patience since regular peppers take up
to three months to mature.
Lettuce
Lettuce of all kinds is extremely easy to
grow, and with so many different varieties,
you could create a beautiful rainbow of
colors in one container. Remember that
lettuce needs full sunlight, so it may be
best to move your containers around so
that they get full exposure.
Swiss Chard
Chard is easy to sow and grow: sow
the seeds directly into the soil, and trim
leaves as needed. Chard is very durable
and tasty, but it may be difficult to get
your kids to eat it!
Spinach
Spinach is great because you can
harvest leaves as you want them, and
they’ll just keep producing more. Good
drainage is really important for these
guys, so plant them in the spring for the
cool nights and sunny days.
Growing your own food is the ultimate
“green” thing to do, and in the summer
months, there is almost no reason why
you shouldn’t.
Spring has more than officially sprung,
and summer is around the corner. That
is good news for many reasons: festivals
in the park, eating al fresco, and balmy
evenings, to name a few. But another
exciting reason to look forward to this
season is for the fresh veggies. For
those who are interested in growing
their own but don’t think they have
the time or space, think again. In the
summer, seeds are practically begging
you to plant them, and many varieties
need virtually no help at all – think bush
beans, radishes, and zucchini. Container
gardening often presents itself as the
easiest and most convenient way to dip
one’s thumb into gardening. Here’s a
quick intro for those curious and brave
enough to try:
Pick Your Containers
You can grow vegetables in any type of
container, but look up what a plant
ends up looking like before you plant –
the bigger the plant, the bigger the
container should be. Read the seed
FEATURED FEATURED NEWS
Only 1 Bama Player in First Round;
Six More Taken in the Next 55 Picks
WRITTEN BY: SEAN FINUCANE | MAY 6, 2016 | POSTED ON: THE LAFAYETTE SUN
The 2016 NFL Draft has passed, and
now the NFL season is just around
the corner.
The University of Alabama – despite
projections saying that four or five
players should be drafted in the first
round – actually had a fairly disappointing
first round.
According to a 2016 NFL mock draft
on Gridiron Now, there were four
University of Alabama players projected
to go in the first round of this year’s
NFL draft.
Center Ryan Kelly, defensive tackle
Jarran Reed, inside linebacker Reggie
Ragland, and defensive tackle A’Shawn
Robinson were all were projected to
be drafted in the first round.
Of those four Crimson Tide all-star
athletes, only Ryan Kelly was selected in
the first round. Kelly was the 18th player
taken in the draft and will now spend
the early part of his career protecting
Andrew Luck of the Indianapolis Colts.
That list of projected first-rounders –
and many other draft analysts – left out
2015 Heisman Trophy recipient running
back Derrick Henry.
Henry is coming off one of the best
rushing seasons in college football
history, and he easily could’ve been
drafted in the first round or even as
the first overall player.
Henry already has a large following after
his successful tenure with Alabama and,
according to AL.com, even has a few
wannabe doppelgangers.
There are close to 663,300 hair stylists
in the United States, but none can quite
recreate what Henry has sticking out
of the back of his helmet. Henry claims
that he gets questions about his hair
all the time. “How does it fit under my
helmet? Am I ever going to cut it off?”
Henry said to AL.com. “No, I’m not
going to cut it off and it fits fine under
my helmet.”
Henry was the third Alabama player
taken in the draft. Going in the
second round, with the 45th pick to
the Tennessee Titans.
A total of seven Alabama players were
drafted, and although only one was
selected in the first round, all seven
were taken in the first three of seven
rounds and within the first 75 selections
out of 253.
Ragland went round two to the Buffalo
Bills, Robinson also went in round two
and will be a member of the Detroit
Lions, Jarran Reed was the Seattle
Seahawks’ second round selection,
and Jones was the Patriots’ second pick.
Kenyan Drake was the final Alabama
player drafted, going to the Miami
Dolphins.
According to NFL.com, Alabama
currently has the fourth most active
players in the NFL, with 34. If all seven
of Alabama’s talented junior and senior
draft class make it through training
camp this summer, Alabama could
move into number one.
This year’s NFL draft was the 81st
consecutive meeting of NFL franchises
and newly eligible players. The draft
was held at the Auditorium Theatre in
Chicago, Illinois.
JUNE 2016 | 11

More Related Content

What's hot

Trends + Trendsetters: The Best in B2B Technology Content Marketing
Trends + Trendsetters: The Best in B2B Technology Content MarketingTrends + Trendsetters: The Best in B2B Technology Content Marketing
Trends + Trendsetters: The Best in B2B Technology Content MarketingLiz Bedor
 
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...NewsCred
 
HubSpot 2012 Annual Report
HubSpot 2012 Annual ReportHubSpot 2012 Annual Report
HubSpot 2012 Annual ReportHubSpot
 
PR Newswire’s eBook: New School Press Release Tactics
PR Newswire’s eBook: New School Press Release TacticsPR Newswire’s eBook: New School Press Release Tactics
PR Newswire’s eBook: New School Press Release TacticsPR Newswire APAC
 
Psychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyPsychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyKoozai
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Internet Marketing Software - WordStream
 
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]Internet Marketing Software - WordStream
 
How to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your websiteHow to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your websiteTechmagnate
 
Content that provokes action
Content that provokes actionContent that provokes action
Content that provokes actionRob Logan
 
Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the WeedsPost-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the Weedsion interactive
 
How To Create B2B Content That Converts
How To Create B2B Content That ConvertsHow To Create B2B Content That Converts
How To Create B2B Content That ConvertsMichael Brenner
 
Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People Navah Hopkins
 
Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpotHubSpot
 
Marketing in the Trenches
Marketing in the TrenchesMarketing in the Trenches
Marketing in the TrenchesTribalVision
 
Let's Talk Voice Search
Let's Talk Voice SearchLet's Talk Voice Search
Let's Talk Voice SearchKoozai
 
Neil Patel's Webinar Slides
Neil Patel's Webinar SlidesNeil Patel's Webinar Slides
Neil Patel's Webinar SlidesNeil Patel
 
WeBooze : A bar at your doorstep - Android app marketing plan
WeBooze : A bar at your doorstep - Android app marketing planWeBooze : A bar at your doorstep - Android app marketing plan
WeBooze : A bar at your doorstep - Android app marketing planPARTH DESAI
 
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address RecapHubSpot
 
Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?Joanna Lord
 
CaballoBronco.com Botas Vaqueras para Hombre
CaballoBronco.com Botas Vaqueras para HombreCaballoBronco.com Botas Vaqueras para Hombre
CaballoBronco.com Botas Vaqueras para HombreCaballoBronco.com
 

What's hot (20)

Trends + Trendsetters: The Best in B2B Technology Content Marketing
Trends + Trendsetters: The Best in B2B Technology Content MarketingTrends + Trendsetters: The Best in B2B Technology Content Marketing
Trends + Trendsetters: The Best in B2B Technology Content Marketing
 
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
 
HubSpot 2012 Annual Report
HubSpot 2012 Annual ReportHubSpot 2012 Annual Report
HubSpot 2012 Annual Report
 
PR Newswire’s eBook: New School Press Release Tactics
PR Newswire’s eBook: New School Press Release TacticsPR Newswire’s eBook: New School Press Release Tactics
PR Newswire’s eBook: New School Press Release Tactics
 
Psychology and Search; Power Your Strategy
Psychology and Search; Power Your StrategyPsychology and Search; Power Your Strategy
Psychology and Search; Power Your Strategy
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
 
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
 
How to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your websiteHow to create cornerstone content that drives traffic to your website
How to create cornerstone content that drives traffic to your website
 
Content that provokes action
Content that provokes actionContent that provokes action
Content that provokes action
 
Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the WeedsPost-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
 
How To Create B2B Content That Converts
How To Create B2B Content That ConvertsHow To Create B2B Content That Converts
How To Create B2B Content That Converts
 
Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People Pubcon Audience Section: Who Are My Most Profitable People
Pubcon Audience Section: Who Are My Most Profitable People
 
Marketing In A Recession - HubSpot
Marketing In A Recession - HubSpotMarketing In A Recession - HubSpot
Marketing In A Recession - HubSpot
 
Marketing in the Trenches
Marketing in the TrenchesMarketing in the Trenches
Marketing in the Trenches
 
Let's Talk Voice Search
Let's Talk Voice SearchLet's Talk Voice Search
Let's Talk Voice Search
 
Neil Patel's Webinar Slides
Neil Patel's Webinar SlidesNeil Patel's Webinar Slides
Neil Patel's Webinar Slides
 
WeBooze : A bar at your doorstep - Android app marketing plan
WeBooze : A bar at your doorstep - Android app marketing planWeBooze : A bar at your doorstep - Android app marketing plan
WeBooze : A bar at your doorstep - Android app marketing plan
 
2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap2015 HubSpot Keynote Address Recap
2015 HubSpot Keynote Address Recap
 
Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?
 
CaballoBronco.com Botas Vaqueras para Hombre
CaballoBronco.com Botas Vaqueras para HombreCaballoBronco.com Botas Vaqueras para Hombre
CaballoBronco.com Botas Vaqueras para Hombre
 

Similar to TheShoutJune2016R

Making money with affiliate marketing
Making money with affiliate marketingMaking money with affiliate marketing
Making money with affiliate marketingWael Abozahra
 
Moz: A New Beginning
Moz: A New BeginningMoz: A New Beginning
Moz: A New BeginningRand Fishkin
 
How to Boost Your SEO with Influencer Marketing (and vice versa)
How to Boost Your SEO with Influencer Marketing (and vice versa)How to Boost Your SEO with Influencer Marketing (and vice versa)
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
 
Singapore Management University Marketing Bootcamp
Singapore Management University Marketing BootcampSingapore Management University Marketing Bootcamp
Singapore Management University Marketing BootcampJustin Lee
 
All You Need to Know About Content Marketing
All You Need to Know About Content MarketingAll You Need to Know About Content Marketing
All You Need to Know About Content Marketingsangerarayal
 
6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness Online6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness OnlineDane Shelford
 
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New Normal
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalTearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New Normal
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalAndy Culligan
 
How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
 
Jan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsJan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsАліна Шепшелей
 
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"Inhacking
 
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingHistorical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingRand Fishkin
 
How to Build Your Franchise With Effective SEO Strategies(1)
How to Build Your Franchise With Effective SEO Strategies(1)How to Build Your Franchise With Effective SEO Strategies(1)
How to Build Your Franchise With Effective SEO Strategies(1)John Connolly
 
Google Adwords Introduction
Google Adwords IntroductionGoogle Adwords Introduction
Google Adwords IntroductionMick Gibson
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsIan Naylor
 
Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...CharityComms
 

Similar to TheShoutJune2016R (20)

Content Marketing Magic
Content Marketing MagicContent Marketing Magic
Content Marketing Magic
 
Making money with affiliate marketing
Making money with affiliate marketingMaking money with affiliate marketing
Making money with affiliate marketing
 
Moz: A New Beginning
Moz: A New BeginningMoz: A New Beginning
Moz: A New Beginning
 
How to Boost Your SEO with Influencer Marketing (and vice versa)
How to Boost Your SEO with Influencer Marketing (and vice versa)How to Boost Your SEO with Influencer Marketing (and vice versa)
How to Boost Your SEO with Influencer Marketing (and vice versa)
 
Singapore Management University Marketing Bootcamp
Singapore Management University Marketing BootcampSingapore Management University Marketing Bootcamp
Singapore Management University Marketing Bootcamp
 
Articles
ArticlesArticles
Articles
 
All You Need to Know About Content Marketing
All You Need to Know About Content MarketingAll You Need to Know About Content Marketing
All You Need to Know About Content Marketing
 
6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness Online6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness Online
 
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New Normal
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New NormalTearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New Normal
Tearing up the Playbook: How Leadfeeder Marketing Has Adapted to the New Normal
 
How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017
 
Jan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startupsJan Kein Do the right thingmarketing for startups
Jan Kein Do the right thingmarketing for startups
 
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"
 
Make 9 549 on cpa network
Make 9 549 on cpa network Make 9 549 on cpa network
Make 9 549 on cpa network
 
CONTENT MARKETING
CONTENT MARKETINGCONTENT MARKETING
CONTENT MARKETING
 
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingHistorical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
 
How to Build Your Franchise With Effective SEO Strategies(1)
How to Build Your Franchise With Effective SEO Strategies(1)How to Build Your Franchise With Effective SEO Strategies(1)
How to Build Your Franchise With Effective SEO Strategies(1)
 
Google Adwords Introduction
Google Adwords IntroductionGoogle Adwords Introduction
Google Adwords Introduction
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling Apps
 
Fast guide to cpa incomes
Fast guide to cpa incomesFast guide to cpa incomes
Fast guide to cpa incomes
 
Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...
 

TheShoutJune2016R

  • 1. The Shout June 2016 FAVORITE LINE FROM ANY MOVIE? “Chaos is great! Chaos is what killed the dinosaurs, darling.” -- J.D. from Heathers. IF HOLLYWOOD MADE A MOVIE ABOUT YOUR LIFE, WHO WOULD YOU LIKE TO SEE CAST AS YOU? Marlon Brando. WHAT IS YOUR FAVORITE BOOK TURNED MOVIE? Howl’s Moving Castle. YOU’D LIKE TO BE FAMOUS FOR...? Having a peregrine falcon as my best friend who would fly around with me and EMPLOYEE SPOTLIGHT: LETTER FROM THE COMMITTEE: help me with stuff. Also for overthrowing capitalism and establishing the first sus- tainable city. Also maybe for becoming a world renowned archer. IF HUBSHOUT WERE A TV SHOW, WHICH CHARACTER – FROM ANY SITCOM, DRAMA OR REALITY SHOW (OF ANY TIME PERIOD) – WOULD REPRESENT YOU? If HubShout were Buffy the Vampire Slayer, I would be Giles, because I do the research for the campaigns so that Buffy (all of the rest of HubShout?) can slay the keywords/vampires. I don’t know if this analogy checks out! M O N T H L Y R E V I E W JUNE 2016 | 1 BILL FINAN WEBSITE DEVELOPER “I think it would have to be either the raccoon chases or the beginning of PupShout.” (pictured: our intern Hank) ANDREW LINDSAY ASSISTANT EDITOR “The day the dogs came to work is my favorite.” HUB Q&A? What’s Your Favorite Thing That Has Happened at HubShout in the Last Year? JOSH BUDNY BUSINESS DEVELOPMENT SPECIALIST “I would have to say that it’s a tie between getting the ping pong table and allowing dogs in the office. It’s nice to take a break during the day by either dominating Chris Scott in ping pong or chasing Hank around the back area of the office.” MONICA HOROWITZ The Committee Dear HubShouters, We are so excited to announce that this issue marks the one-year anniversary of The Shout! It has truly been an exciting experience for us all. Our team has grown considerably since we started our monthly newsletter, and we have learned so much from each other. We cannot thank everyone enough for contributing to The Shout and making this project a continued success month after month. In true throwback style, this month’s issue will take a look at some of our favorite moments and content throughout the year. We will highlight some of the changes that have happened from the start of The Shout to now, and we have some new content we are sure you will enjoy. We dedicate this special edition to everyone who has helped to make this dream a reality. Once again, thank you! 11YEARYEAR ANNIVERSARYANNIVERSARYOF THE SHOUT
  • 2. INDUSTRY ROUND UP PAY LESS FOR PAY-PER-CLICK For many businesses, especially small businesses, budgeting pay-per-click (PPC) campaigns can be tricky. When every dollar counts, it’s critical to find ways to cut down on ad spending. To help you get started, here are five ways you can reduce your PPC spending and increase your ROI. The first three come from Portent’s article 5 Critical Tips for PPC Success for Small Businesses on a Budget: 1. Use location exclusions - “Advertise only where you can deliver”. If your company only distributes its products or services within the U.S., make sure your ads are only targeting the U.S. 2. Separate networks by campaign - “When advertisers set up their campaigns, Google, by default, recommends serving your ads on both the Search and Display Networks. This is a great strategy if you want to have an outlandish number of impressions and overpay for each click by a visitor…” Instead, set up separate campaigns to target each network individually. 3. Use negative keywords - Negative keywords will help you filter out people searching for unrelated keywords, preventing your ads from receiving unwanted clicks and impressions. The last two come from Search Engine Watch’s article Five Ways to Slash Ad Spend and Achieve Results Right Now: 4. Tiered bidding - “The gist of it is this (and here’s a good article on the nitty-gritty details): you can use multiple match types to bid on the same keywords to help control budget.” 5. Standard ad delivery & ad scheduling - Standard ad delivery stretches your daily budget and tries to show your ad throughout the whole day instead exhausting that budget quickly by showing your ads as many times as possible early in the day. Also, ad scheduling allows you to control the days and times your ads are running. Be sure to check out each article for more tips to help you cut down ad spending and boost your ROI! REVIEW: SEJ’S ANNUAL REPORT Search Engine Journal recently released the results of their first ever annual survey. The SEJ Annual Report provides a detailed look into the state of digital marketing in 2016. SEJ launched their survey in November 2015, collecting data from a mixed group of digital marketing specialists and experts; however, you will see the group is SEO heavy (75%). The report is packed with useful information and statistics. Read some of the bigger findings below: Search Engine Optimization - Site audits are one of SEO agencies top activities according to survey respondents. “In fact,” says the report, “77% believe that businesses should perform a full SEO audit every six weeks. Yet, 56% said they never perform SEO audits for new clients. Yikes!” SEO site audits are crucial to discovering what aspects of your site need improvement, so don’t skip out on these! Pay Per Click - How much are advertisers spending on PPC campaigns? Although many advertisers did not expect their spending to increase, SEJ’s survey found that 62% are spending $1,000 to $5,000 per month on PPC. “The majority of respondents (91%) also stated they use remarketing campaigns,” the study states. “This makes sense, as 91% find remarketing effective.” Haven’t been focusing on your remarketing campaigns lately? It’s not too late to start. Social Media - According to the survey, a full “74% of respondents spend $300 – $1,000 on their social campaigns per month. However, 84% said they believe businesses can have effective, organic social media campaign.” So before you start throwing money into paid social ads, you may want to consider an organic approach first. Just some food for thought. Content Marketing - Of the survey’s respondents, 66% feel that content marketing is hands down the most important aspect of digital marketing. In terms of generating leads, long-form content takes the cake, WRITTEN BY: NICK WIESE | JUNE, 2016 HUBSHOUT RESELLER REFERRAL PROGRAM: HubShout will pay $1,000 cash when you refer a new reseller. After the new* reseller bills $1,000 with HubShout for three consecutive months, we pay you $1,000. CLICK HERE to submit information about your referral. *Must be an individual/firm that is new to HubShout and not already in our database. Other terms and conditions may apply. PREZI PRESENTATION FOR RESELLERS If you are interested in using a white label version of our reseller presentation for your clients, please let your account manager know and they will share it with you. CONTINUED ON PG. 3 >> JUNE 2016 | 2
  • 3. with blogs and webinars coming in second and third place, respectively. And as always, quality over quantity is crucial when it comes to content. Don’t forget to check out the full report here to see all of Search Engine Journal’s findings. STAY IN THE RANKINGS! It takes a lot of hard work to move your site up the rankings in Google’s search results, and the last thing you want to happen is to lose your spot. Take a look at these five SEO tips from Search Engine Land to help you keep your rank. 1. Update your site - This is pretty standard procedure, but it’s often overlooked. The freshness and quality of your content all play a role in your website’s ranking, so keep your content current. Include a mix of images and videos in your articles, and keep your site visually appealing to increase the engagement you receive from visitors. 2. Speed up your site - It’s been long known that site speed is one of Google’s ranking factors, and Google has been urging us to get the loading time for pages to be under one second for mobile devices. 3. Expand your link building - Again, content and links are Google’s two biggest ranking factors. “If you want to HubShout recognizes the inherent uniqueness, creativity, and intelligence in all people. We realize it’s critical to create an environment that cultivates our talents. This means understanding when to acknowledge our team members’ individual autonomy, foster their passions, and support one another through continued education and individual growth. HubShout is a trusting, collaborative environment made up of people who care about each other and are driven to help small businesses grow. Integrity - We celebrate successes and victories. We take ownership of our mistakes and failures. Our solutions, products, and services are transparent and honest. We educate our customers on matters both big and small to help them make informed decisions. maintain your keyword rank, then you should expand your inbound links to all the various pages on your site,” Search Engine Land advises. “This strategy will diversify your backlink profile and increase your overall website authority from Google’s perspective.” 4. Outbound and internal links - Outbound and internal links can be equally as important as backlinks in determining the relevancy of your site. Sending outbound links to content on high-authority websites and internally linking to related content on your own website all signal the relevancy and usefulness of your site to Google. 5. Build your social media presence - On the subject of social media, Search Engine Land says: “There’s some ambiguity as to whether social media engagement is a ranking factor in search, directly or indirectly. However, it’s abundantly clear that search engines view each major social media platform as an authority brand. Websites like Facebook, Twitter and LinkedIn all possess a high PageRank in Google. Getting links from these networks will help Google determine the relevancy of your website.” Click here to read the full article on Search Engine Land. Innovation - We anticipate change and responsibly adapt our processes. We are relentlessly researching and developing better solutions for our partners and employees, and we thrive on creativity and experimentation. Knowledge - We are professional learners and value a student mindset from both partners and employees. We strive to continuously learn and share the knowledge we acquire. Collaboration - We do great things together, and we expect the people we work with to value collaboration as well. We all have something to learn from one another and we all have something to contribute. We aim to amplify individual strengths and use teams to offset individual weaknesses. ANNOUNCEMENTS NEW HIRES: Welcome Sandra Canosa, Devin Stabley-Conde, and Dylan Woods to the writing team! HUBSHOUT ANNIVERSARIES: Andrew Lindsay celebrating 3 years! Julia Antenucci celebrating 1 year! TRIBAL LEADERSHIP: As a company, we’ve agreed upon 5 outcomes to work on over the next year to complete as we seek to grow to a $5M company by early 2017. If you’re interested in helping to complete these outcomes, please see the following Project Managers! • Amanda Geraghty and Andrea Semrau: Expand the publishing partner program to 75 Pub Partners. • Chris Whitehair and Jeff Shipman: Finding and building longer, stronger relationships with resellers and allow them to sell more effectively. • Ryan Hurlburt and Niki Hoover: Enhance our onsite seo service – more rapid turn around time, stronger rankings speed (no missing KWs), customer satisfaction with content, and low site errors. • Zach Butler and Angelina Marie Hilton: Increase rate of page 1 rankings (Output or expenditure per page 1) New Page 1’s at 3% per month. MASSAGE THERAPY: COMING SOON TO HUBSHOUT! HUBSHOUT KICKBALL TEAM: If you’re interested in joining the HubShout Kickball team, please see team captain Zach Butler! The season opens June 18th! HUBSHOUT’S CORE VALUES JUNE 2016 | 3 CONTINUED ON PG. 4 >> THE SHOUT COMMITTEE MEMBERS: Adam Stetzer Aleks Nikolovski Angelina Hilton Chad Hill Danielle Burgess Ellen Gipko Jeffery Shipman Jen Meli Kelsey Rausch Megan Mason Monica Horowitz Nick Wiese Zach Butler
  • 4. Efficiency - We seek to provide effective ways to communicate and produce results. We reach for excellence through efficient work habits and skillful performance. Accountability - We take responsibility for our own actions and hold everyone accountable. We value transparency and deliver on our commitments. Our proprietary software is a means of communication within and documentation of what we do. The Shout Origin Story: A year ago, Angelina was reaching out to the team to see if anyone wanted to attend an RYP event with her. At that time, Eric Rohrbach was working at HubShout and asked if RYP had a newsletter that could keep everyone up to date on their events. Angelina had an “Aha!” moment! She thought it would be great to create an internal newsletter for the team to keep everyone up to date on what was happening throughout the city, events that were going on at HubShout, and showcasing some of the stories and employees at HubShout. She thought this would be a good way to help increase employee morale and camaraderie. So she immediately reached out to Adam to get his blessing! Angelina Marie Hilton: “May I have permission to create a monthly HubShout newsletter for employees? There are some people who have shown inter- est in doing something like that. Of course JU N JU L AU G SEP O CT N O V D EC JAN FEB M AR APR M AY Courage - We stand up for what we believe is right. We do not aban- don our values just to increase revenues. We are willing to try new things in our efforts to continuously enhance the results of our work. We have the courage to listen, making certain all voices are heard. Growth - We are committed to helping people succeed. We value both personal and professional growth. We invest time, effort, and funds into helping our team members and our resellers develop their portfolios and skillsets. before it gets sent out, we can have you review it first. It can provide information about things going on inside hubshout (birthdays, promotions, changes, yoga classes,) things going on outside of HubShout (young professional events, volunteer opportunities, etc) and fun things like maybe a comic strip, words of encouragement, achievements from previous month. etc.” Adam Stetzer: “Sounds like a great idea” He was 100% on board and excited to see what would come of this. Angelina realized she would need some help so she sent out a mass email to see if anyone would be interested. The group that birthed the very first newsletter was Aleks Nikolovski, Mari Rogers, Megan Mason, Andrea Semrau, Jeff Shipman, Adam Stetzer, and Angelina Marie Hilton. THE SHOUT HISTORY Number of Pages Per Issue 0 3 6 9 12 15 CONTINUED ON PG. 5 >> JUNE 2016 | 4 QUOTE OF THE MONTH “There is little success where there is little laughter.” — Andrew Carnegie JEFF’S JOKES Q1: Why did the cookie go to the hospital? Q2: Why was the baby strawberry crying? Q3: How do you make a tissue dance? Q4: Why did the stadium get hot after the game? A1:Becausehefeltcrummy. A2:Becausehismomand dadwereinajam. A3:Putalittleboogeyinit! A4:Allofthefansleft.
  • 5. THE SHOUT: A VISUAL TIMELINE JUNE: “The HubShout Monthly Review” Length: 3 Pages Features: Letter from the committee, Employee Spotlight, Hub Q&A, Industry Roundup, Quote of the Month, Comic, Announcements, Rochester Events OCTOBER: “Fall/Halloween – our first themed issue!” Length: 9 Pages Features: Feature on Project Newsroom, highlights from publishing partners, HubShout Culture Canvas, list of committee members, local marketing connection, health and wellness Office Events: Halloween costume contest and party FEBRUARY: “Valentine’s Day/”Raccoon Day” Length: 11 Pages Features: Reseller referral program/ Prezi presentation, HubShout charity donations Office Events: Hot Chocolate Day AUGUST: “Renamed The Shout” Length: 5 Pages Features: Hub Milestones (then “Hub Pictures”) – pics from around the offices DECEMBER: “Holidays/End of the year/yearbook themed” Length: 12 Pages Features: Superlatives, HubShout Hall of Fame, Reseller spotlight. Office Events: Ugly Sweater Day APRIL: “Spring” Length: 13 Pages Features: Monthly comic incorporated Guardians of Main St. JULY: “The HubShout Monthly Review” Length: 4 Pages Features: Jeff’s Corner Office events: Raccoon in office, Sundae Fundae NOVEMBER: “Thanksgiving” Length: 9 Pages Features: A slimmed down Raccoon (from treadmill in yoga room), Jamie’s sales hacks, Dear Jeff & Jamie, and the HubCalendar. Office Events: Chili cookoff, Worksgiving MARCH: “Luck-themed” Length: 11 Pages Features: Green HubShout: Composting SEPTEMBER: “The HubShout Monthly Review” Length: 8 Pages Features: The Shout’s First appearance of the raccoon as the official Shout mascot, included new features” From the Editor’s Desk” and “Featured Featured News” JANUARY: “New Year’s Resolutions” Length: 10 Pages Features: Started reseller edition, Sales tips for resellers, HubShout scholarship winners: Where are they now?, HubShout in the Community Office Events: Holiday Party JANUARY: “HubShout Birthday-themed” Length: 9 Pages Features: Introduced the Guardians of Main St., Founders Forum: advice from Adam and Chad Office Events: Dog Day JUNE 2016 | 5
  • 6. 2016 has been a great year so far for the Publishing Partner Program. Our goal of one new partner per week has proven to be as challenging as we thought it would be. We continue to refine our process, and we are currently at a solid pace of one partner every two weeks. We recently had a six-week stretch in which we signed one new partner per week. During weeks 12-17, we started publishing to: 1. The Historic Monterey Trail District: montereytraildistrict.com - Monterey, CA 2. The Commercial Record: thecommercialrecord.com - Saugatuk, MI 3. The Lafayette Sun: thelafayettesun.com - LaFayette, AL 4. The Clare County Review: clarecountyreview.com - Clare County, MI 5. The Marion Press: marion-press.com - Marion County, MI 6. Electronic Urban Report: eurweb.com - Los Angeles, CA Electronic Urban Report is the highlight of this recent group. With a domain rating of 60 and monthly traffic over 1 million unique visitors per month, eurweb.com is a real help to the effectiveness of our news plans and to our Main Street clients. EURWeb is owned and managed by Lee Bailey, a famous radio personality in the Los Angeles area. Lee’s website had been losing traffic for 12 months, and he has turned to HubShout for help. His competitors have moved past him in keyword ranking and traffic. Zach Butler, Andrea Semrau, Amanda Geraghty, and Tim Werth have all worked incredibly hard to create a unique SEO and content solution for Lee. Recently Kyle Miller and Aleks Nikolovski have teamed up to recreate the website. You can visit the work in progress at eurweb.semhosting.net. There is significant effort going in to EURWeb, and we are focused on building a strong relationship. In a few months JUNE 2016 | 6 when we have Lee’s new site live and his traffic increasing, we will be armed with a powerful case study and testimonial from a professional broadcaster. Here is a list of upcoming partners. There will be highlights from this group in the next issue of The Shout. 1. The 125th Street Business Improvement District: 125thstreetbid.com - New York, NY 2. The Allegan News: allegannews.com - Allegan, MI 3. The Summersville Beacon: summersvillebeacon.com - Summersville, MO 4. Global Media Summit: gmssummit.com - Dallas, TX 5. Coparenting International: coparentinginternational.com - Nashville, TN 6. The Rockland County Times: rocklandcountytimes.com - Rockland County, NY FOUNDERS FORUM PUBLISHING PARTNER REPORT Finding the balance between family life and running a successful business can be difficult. How has being an entrepreneur affected your family life and how do you find that work-family life balance? When I first started HubShout, I had a four-year-old daughter and would have another daughter a year later. Around that time I had lunch with a CEO friend of mine. He had started his agency in his twenties and said he couldn’t imagine starting his company now that he had a family. At the time I thought that it wasn’t a ringing endorsement for entrepreneurship. It wasn’t easy but through a combination of personal beliefs and common goals with Adam things worked out great. First, I am fortunate to have a wife who completely supported my goal of starting a business. Her dad was an entrepreneur, and she had lived through the ups and downs that sometime come with owning a business. She was willing to let me work for very little pay in the early years, take less than my fair share of kid duty, and work long nights. Without her and our relationship, it wouldn’t have worked. Now for some of the benefits. I have always worked a lot but after I had my own business, I had a bit more flexibility about how I did that work. First, I selected an office location close to my house. Prior to HubShout, I had commuted 30 to 40 minutes each way to work. When I reduced my commute to three minutes, CHAD HILL CEO & CO-FOUNDER I used a big chunk of that one to one-and-a-half hours to spend with my family each day. We eat dinner together every night. I attend all of my kids’ games and performances and try to be there for doctors appointments and other important events. All of this is made easier being close to home and school. I’m there for dinner and some family time in the evening, and then after they go to bed, I’ll go back to work. While the work week is hectic, I take the weekends off to focus on time with my wife, kids, family and friends. Finally, I try to get vacation time in with my family and ideally a trip alone with just my wife. I’m very lucky to be able to do the work that I have and have a great family to support me!
  • 7. HUB MILESTONES: Angelina’s “Building Your Personal Brand” webinar! Tribal Leadership Projects Kickoff! The Events Committee creating amazing events for HubShout. Publishing Partner Recognition for work above and beyond. The Shout Committee in action! Writer Link Building Seminar! Pro Promotions and Editorial Staff Recognition! JUNE 2016 | 7
  • 8. JUNE 2016 | 8 HUB MILESTONES: Happy birthday to Brad, Tim A. and Zach! Happy Hubiversaries to Jen and Tim W. The last Pro Promotion Recognition goes to Shane! The last Pro Promotion Recognition goes to Shane! Happy 8th birthday to HubShout! Congratulations Chad and Adam! Matt’s Pirate Disco Shake Shack! HubShout staying healthy!
  • 9. The Easiest Banana Bread Muffins in the History of Ever WRITTEN BY: KELSEY RAUSCH | JUNE, 2016 Ingredients: • 3 or 4 overripe bananas • 2 eggs • 1 cup sugar • 1 cup flour • 1/2 teaspoon salt • 3/4 teaspoon baking soda • 1/2 teaspoon baking powder • 1/2 teaspoon cinnamon • 1/2 cup vegetable oil • 1 teaspoon vanilla Directions: Preheat oven to 375ºF. 1. First, squish the bananas in the Ziploc bag. JUNE 2016 | 9 MONTHLYCOMIC HubSuperhero:AdamStetzer-TheFlashDrive 2. Add the eggs and sugar, mash and shake until combined. 3. Throw in flour, salt, baking soda, baking powder, cinnamon. 4. Add the oil and vanilla and shake your groove thing until it is combined. Get out your muffin tin, snip a very tiny corner of the bag – but be careful because the batter comes out fast – and fill each tin. Feel free to sprinkle blueberries, chocolate chips, walnuts, or anything else fun on the top Bake for about 15-18 minutes or until a toothpick comes out clean. And boom! There you have it – muffins for everybody! Everyone likes muffins. You know what everyone else likes? Banana bread muffins. We have all been there: we buy bananas at Wegmans at the beginning of the week with hopes of having delicious smoothies and healthy snacks. And then by Thursday, they’re brown. Well, put those bananas to good use and make a batch of muffins! The best part about this recipe? You won’t dirty a single dish. All you’ll need is a measuring cup, a measuring spoon, and a little bit of math. You’ll need: • A large Ziploc bag • ½-cup measuring cup • ¼-teaspoon measuring spoon RECIPE OF THE MONTH
  • 10. GO GREEN HUBSHOUT Quick Intro to Container Gardening WRITTEN BY: MONICA HOROWITZ | JUNE, 2016 packet before you plant, too – they will specify how far apart seedlings should be so that you can plan ahead. Soil It’s all in the soil! Use a nutrient rich compost mix to start out your seeds strong, and fortify the soil with a fish-based fertilizer once every two weeks. Whatever you do, don’t use just any topsoil that you find on the ground, as it tends to be drained on nutrients, and in urban areas, is likely to have a too-high lead content. What plants, you ask, are best to grow in containers? Check out this list and take your pick: Tomatoes Tomatoes grow excellently in pots, and having them in containers makes it a lot easier to get under their bushy leaves to water them. Make sure to put a trellis or a cage near them so that they can climb. Buying seedlings is probably JUNE 2016 | 10 the best idea, since tomatoes need very specific conditions to germinate. Once they have, though, they grow and produce fruit very quickly. Peppers Peppers are great for container gardening, and the mini red ones produce pretty prolifically. But these plants require patience since regular peppers take up to three months to mature. Lettuce Lettuce of all kinds is extremely easy to grow, and with so many different varieties, you could create a beautiful rainbow of colors in one container. Remember that lettuce needs full sunlight, so it may be best to move your containers around so that they get full exposure. Swiss Chard Chard is easy to sow and grow: sow the seeds directly into the soil, and trim leaves as needed. Chard is very durable and tasty, but it may be difficult to get your kids to eat it! Spinach Spinach is great because you can harvest leaves as you want them, and they’ll just keep producing more. Good drainage is really important for these guys, so plant them in the spring for the cool nights and sunny days. Growing your own food is the ultimate “green” thing to do, and in the summer months, there is almost no reason why you shouldn’t. Spring has more than officially sprung, and summer is around the corner. That is good news for many reasons: festivals in the park, eating al fresco, and balmy evenings, to name a few. But another exciting reason to look forward to this season is for the fresh veggies. For those who are interested in growing their own but don’t think they have the time or space, think again. In the summer, seeds are practically begging you to plant them, and many varieties need virtually no help at all – think bush beans, radishes, and zucchini. Container gardening often presents itself as the easiest and most convenient way to dip one’s thumb into gardening. Here’s a quick intro for those curious and brave enough to try: Pick Your Containers You can grow vegetables in any type of container, but look up what a plant ends up looking like before you plant – the bigger the plant, the bigger the container should be. Read the seed
  • 11. FEATURED FEATURED NEWS Only 1 Bama Player in First Round; Six More Taken in the Next 55 Picks WRITTEN BY: SEAN FINUCANE | MAY 6, 2016 | POSTED ON: THE LAFAYETTE SUN The 2016 NFL Draft has passed, and now the NFL season is just around the corner. The University of Alabama – despite projections saying that four or five players should be drafted in the first round – actually had a fairly disappointing first round. According to a 2016 NFL mock draft on Gridiron Now, there were four University of Alabama players projected to go in the first round of this year’s NFL draft. Center Ryan Kelly, defensive tackle Jarran Reed, inside linebacker Reggie Ragland, and defensive tackle A’Shawn Robinson were all were projected to be drafted in the first round. Of those four Crimson Tide all-star athletes, only Ryan Kelly was selected in the first round. Kelly was the 18th player taken in the draft and will now spend the early part of his career protecting Andrew Luck of the Indianapolis Colts. That list of projected first-rounders – and many other draft analysts – left out 2015 Heisman Trophy recipient running back Derrick Henry. Henry is coming off one of the best rushing seasons in college football history, and he easily could’ve been drafted in the first round or even as the first overall player. Henry already has a large following after his successful tenure with Alabama and, according to AL.com, even has a few wannabe doppelgangers. There are close to 663,300 hair stylists in the United States, but none can quite recreate what Henry has sticking out of the back of his helmet. Henry claims that he gets questions about his hair all the time. “How does it fit under my helmet? Am I ever going to cut it off?” Henry said to AL.com. “No, I’m not going to cut it off and it fits fine under my helmet.” Henry was the third Alabama player taken in the draft. Going in the second round, with the 45th pick to the Tennessee Titans. A total of seven Alabama players were drafted, and although only one was selected in the first round, all seven were taken in the first three of seven rounds and within the first 75 selections out of 253. Ragland went round two to the Buffalo Bills, Robinson also went in round two and will be a member of the Detroit Lions, Jarran Reed was the Seattle Seahawks’ second round selection, and Jones was the Patriots’ second pick. Kenyan Drake was the final Alabama player drafted, going to the Miami Dolphins. According to NFL.com, Alabama currently has the fourth most active players in the NFL, with 34. If all seven of Alabama’s talented junior and senior draft class make it through training camp this summer, Alabama could move into number one. This year’s NFL draft was the 81st consecutive meeting of NFL franchises and newly eligible players. The draft was held at the Auditorium Theatre in Chicago, Illinois. JUNE 2016 | 11