This document outlines a total marketing solution package for local businesses that includes online advertising, print advertising, social media promotion, and web presence building. The package provides banner ads that will receive 80,000 impressions per month on the publisher's website, a business listing and profile page in their online directory, twice monthly sponsored posts on their Facebook page as well as tweets and pins, and the creation of a mobile-friendly website for the business. It guarantees customer service and review of results. The weekly cost is $99 for 12 months.

1. A Total Marketing Solution to Grow Your Business Cost Effectively!

2. WhyadvertiseOnlineLocally?
If you’re not there, your competition will be!
$57 Billion* by 2015!
Emarketer U.S. Online Ad Spend – Jan., 2012. Sources *Google Analytics June 2012 | ** Traffic to newspaper websites increase, NAA, October
2011 | *** How America Shops and Spends 2011, Frank Magid Report.| Belden Interactive North American Newspaper Web Site Study: 2008

3. BlendingPrintandOnlinekeepsyoucompetitive!
The combined reach of our newspaper in print and online is a whopping 72% of the market!
| *How America Shops and Spends 2011, Frank Magid Report. | **Emarketer U.S. Online Ad Spend – Jan., 2012 . | *** July 2013 Google Analytics

4. MASSIVEOnlineFrequency!
High Profile
“Peek-A-Boo Ads”
Ad Expands on Page
Holds position at bottom of browser
Limited to only 15 advertisers!
Your ad appears
80,000per month on
columbiabasinherald.com

5. BrandNewDirectory–LocalListings
Where LOCAL customers
find your
LOCAL
business
The NEW:
Your Local
MarketPlace

6. LocalDirectory–PremiumPlacement!
Enhanced Listing
•Above your competition!
•Stands out in all your category
locations!

7. LocalDirectory–ToYourBusiness!
Marketplace Exposure
•Multiple Placement across
Marketplace
•Directions to your business and your website

8. ShowcaseYourBusiness
• Google Maps - directions
• Insert Promotions
• Photo Gallery / Inventory
• Specials and Coupons
• Link to your Website
• SEO Keywords
Business Storefront
Building your Optimized Web Presence
We Build it & make any changes
Plus, you manage the content too!

9. BeWhereBuyersSearch-DeliverAudience
We list Storefronts
throughout the
World Wide Web
using our popularity!
Building your Optimized Web Presence

10. ReachYourMobileActiveAudience
• 2.7 Hours/Day looking at smartphone
• 90% Take Action within 24 hours
• 71% Search for businesses
• 61% Call the business
• 59% Visited the business (in person)
* Google Mobile Movement 2012
Be Available to a
Growing & Shopping
Mobile Audience

11. MarketYourMessagetoMoreFriends Expand Your Facebook Reach
Your Facebook Posts
2x each month on
Columbus Basin Herald
Facebook Page
• Engage an Active Local Audience
• 4300+ Like our page and receive our posts
onto their Facebook pages
Limited to only 15 advertisers!
All submissions must meet editorial approval.

12. ExpandYourSocialMediaMessage Increase your
Social Media Reach beyond
Facebook
Your same message will also be
• Tweeted on Twitter and
• Pinned on Pinterest (If image is included)

13. StrongCustomerReach–ExcellentROI
$99 per week
80,000x+ a month
High Profile “Peek-A-Boo Ads”
on columbiabasinherald.com
Limited to
15 advertisers!
Marketplace Directory
SEO & Mobile Friendly
Page
Your Facebook Posts
2x each month on
Columbus Basin Herald
• Facebook Page
• Twitter &
• Pinterest

14. OurGuaranteeofService
Our Pledge to You:
We will provide all the solutions we have locally crafted as promised. And, provide
any updates and modifications that are necessary to meet the changing
technologies of the ever-changing digital landscape.
We will meet with you PERSONALLY at least once each month to review the
performance of these solutions. And, if necessary, modify those offerings on an
ongoing basis to optimize your results!
Failure to do so results in no charge for any of these services we are providing!
Newspaper Representative: _________________________________________
Date: ______________

15. Makeaninvestmentinyourbusiness! Big Box Program Details:
-> 80,000x per month your Peek-A-Boo banner ads will appear on www.columbiabasinherald.com
-> Marketplace Profile Page in Directory with SEO & Mobile Friendly Page
-> Twice a month you will have a post on the Columbia Basin Herald Facebook page (must meet editorial approval.)
Also will appear on Twitter and Pinterest (if image is included)
- Advertiser agrees to pay a weekly fee of: $ ______________ (to be billed in 12 monthly terms)
This agreement is for 12 consecutive months commencing on ______________
The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below.
By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the
newspaper’s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice.
Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to
month basis after term until instructed to discontinue.
Newspaper:
________________________________________________ _______________
Salesperson) (Date)
________________________________________________ ________________
(Management) (Date)
Account Numbers(s):
___________________________________________________________________
ADVERTISER:
_______________________________________________________________________________
(Firm Name)
_____________________________________________ ________
(Authorized Signature) (Date)
__________________________________ ___________________
(Print Name and Title of Signer) (Email Address: to receive weekly reports)
________________________________________________________________________________
(Street Address/P.O. Box)
______________________________________________________________________________________________________
(City, State and Zip)
______________________________________________________________________________________________________
(Telephone Number)