ARTIC Co.Digital Marketing Strategy

1. ARTIC Co.

2. ARTIC Co.
Digital Marketing Strategy
Full Strategy of Season
Feb ,Mar & April 2017
Eng./ Mohammed Saber
Digital Marketing Manager @4axisDm

3. Outline
• Goals & Objectives
• Target Audience
• Competition
• Communication
• Strategy
• Engagement Ideas
• Crisis Management

4. Goals & Objectives
– Increase brand awareness
– Launch new SEO campaign.
– Start using Brand Tracking
– Launch new Ad Words campaign.
– Launch new Social Media campaign
through Twitter , YouTube ,Facebook
& Instagram.
– Engage people through creative
content
– Strengthen loyalty between the
brand and the costumer
– Increasing sales

5. Target Audience
(Primary Target)
• Demographic Profile:
– Males and Female.
– 20 to 65 Years
• Residential Area:
– Saudi Arabia
– Qatar
– Bahrain
– UAE
• Physiographic Profile:
– Upper & Middle Class
– Single /Married / Engaged
– Busy / Business Men
– Well-Educated (ENG.)
• Interests:
– All…

6. Competitions
• It seems that there is no online
presence for a major sector of the well-
known companies and brands ,
• It’s very good for us because that is
large market can’t be underestimated.
• For example twitter in KSA have 9
million active members
• Facebook 11 million
• Instagram 8.8 million
• In YouTube 90 million video clips views
daily.

7. Communications
• Communication Methods:
• Lingo:
-Arabic “slang” & English (Posts / Replies)
-Friendly
• Communication Channels
• Social Media Channels
- Twitter, YouTube, Instagram,Facebook,
Google AD & LinkedIn
• Blog

8. SEO Strategy

9. Strategy
(SEO)
We are working on the following during the campaign period:
1. Work on your record in the huge and well-known online Web directories
2. Buy the keywords / research sentence / links related words to your
website from Google.
3. Publish your link in a large global positioning identical with the activity
of your site SEO wait hat
4. Publish a series of back-links that lead to your site from external sites
to have the strength and credibility in the search engines presence of a
number of All back Link refers to your pages in the same domain sites is
high enough to raise the confidence and the rating and the speed of your
archive
5. We are building a background of high quality links by the pictures in
rating to get the visits by searching for photos.

10. 6. Distribution of key words in the press your
publications by famous sites and traded between
researchers
7. Publication of articles and information related to
the product in the famous sites and blogs
8. Pick your words tagged / research sentences in
English and Arabic
9. Rating your site in the first search results during
the first quarter of the campaign
10. Generally speaking, the Sioux takes a lot of time
and effort, but it is good in the long term because
it offers you high quality visitors all the time.
Strategy
(SEO)

11. Brand Tracking
Brand Tracking is a way to continuously measure
the development of a brand within some key
variables, such as Ad Awareness, what brands
the consumer prefer and what he/she is using.
Brand tracking is a way to monitor the results.

12. NEPA Model for Brand Tracking
National Environmental Policy Act
Attention Intention Current
experiences
Respondent background information
Brand Awareness
- Top of Mind
- In Mind
Ad Awareness
- Top of Mind
- In Mind
Preference
- Top of Mind
- In Mind
Latest purchase
- Main brand
- Other brands

13. AD Words Strategy

14. Description :
• Campaign aimed at converting potential
customers who they searched by keywords
through Google to visit your own website
Advertising campaign mode:
• We will buy Tagged potential of the Google
search site, which potential customers are
looking for to enter your own website.
• When the client searching for your own
website it’s shows at the beginning of paid
search results and are cost is calculated
only after the actual entry to the site.
Strategy
(AD Words)

15. Social Media Strategy

16. Strategy
(Content Strategy)
• We will concentrate on presenting the
following topics in our strategy:
• Information about our services all cities have
our branches
• Tips & tutorials about the fields.
• (How to care with interlock, GFRC .. Etc.)
• Blog post about the art of GFRC , GFRG
&GFRP.
• Types of outdoor furniture products to
choose from.

17. Strategy
(Content Strategy)
Content Types
Engagement Activation
Inspiration Tips & Tricks
Social Channels Advertisements
Quotes Sales
Event Offers
Voting Morning Post
Seasonal Sale Videos

18. Engagement Ideas
– Making Video with creative idea
talking about Brand .
– Start video campaign on Twitter,
YouTube and Instagram .
– Making small Video to start campaign
on GDN.

19. Engagement Ideas
(Contractor Diary)
• We start processing episodes of Cartoon
characters, Heroes is Contractor and his
client.
• Episodes of the series will be an experiment
types of products can buy with client for his
project.
• During the series we trying to attract the
audience to experience the types we have,
indirectly.
• We can make puzzle inside the series and
deliver award to the owner of the right
solution.

20. Engagement Ideas
Live Activations
• For a full engagement environment we can
establish a live activation (booth) at least one
time in every month in Riyadh
• In that booth we have the sales team
spending a full day interacting with people,
introducing our products and services
• We can also participate in any related
exhibition, and announce about it to our fans.

21. Crisis Management
• Our social media account must has a plan for what will happen in
each of these eventualities:
– the account is hacked by an unauthorised person
– a message is posted which is factually incorrect, or turns out
to be
– something editorially inappropriate is inadvertently posted
• My general policy is not to delete problematic posts / tweets (as
this can create more of a firestorm than leaving them live), but
to apologise/clarify as quickly as possible afterwards.
• There are exceptions to my "don't delete" policy, especially if I
have published something with legal ramifications.