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Social media for Authors

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J
John Herman

A general presentation by John Herman of http://Johnherman.org on Social Media strategies for authors.

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Social Media for Authors with John Herman Social Media for authors with john herman
Social Media is ,[object Object],[object Object]
Social Media is ,[object Object],[object Object],[object Object],[object Object],[object Object],NOT
What is the big deal ?
 
Vs John Herman’s content John Herman’s content
John Herman’s content
Blogging (can be) free instant web presence customizable to your personal style, tone
Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
example: journal.neilgaiman.com
resource: wordpress .com
example: storiesinevertoldmydaughter.wordpress .com
resource: blogger.com
example: ofonatangent.blogspot.com
Facebook 400 million active users users are active and engaged 20 million become fans daily
Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
example: Yasmine Galenorn’s Facebook Fan Page
example: Yasmine Galenorn’s Facebook Fan Page
example: Yasmine Galenorn’s Facebook Fan Page
example: Yasmine Galenorn’s Facebook Fan Page
example: Yasmine Galenorn’s Facebook Fan Page
Twitter text (virtually made for writers) simplicity can build a loyal network of supporters
Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
example: twitter.com/nhwritersproj
resource: mashable.com/2009/05/08/twitter-authors
resource: mashable.com/2009/05/08/twitter-authors
example: twitter.com/johnherman
example: Google results for “John Herman”
Web Video online TV watchers will be 1.6 million by close of 2010 (Convergence Consulting Group) 40% of 25-34 year olds view web TV more than once a week (In-Stat)
=
Strategy: Read or discuss a story in front of a camera. Upload it to the web. Share it through your blog, Facebook, and/or Twitter page.
examples: All over Youtube
Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
example: “Jodi Picoult Nineteen Minutes” on Youtube
Strategy: Produce a video web TV series based on your work.
 
 
 
resource: tubemogul.com
Podcasting radio on the web popular on mobile devices easy to produce
Strategy: Read your work for audio download and streaming.
resource: audacity.sourceforge.net
example: jimkelly.net
Live Streaming Create your own web TV channel
Strategy: Create a Live Stream channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
resource: livestream.com
example: livestream.com/allthingsoutloud
Photo Sharing fosters its own dedicated network provides easy content for blogs
resource: flickr.com
strategy: Show off your writing space. resource: whereiwrite.org
The Future Kindle / iPad / Nook media device convergence the death of print media…?
the news: all over the web
example: scottsigler.com/app
 
"Our future I think is a number of specialist devices that focus on one thing that will improve our lives.” ~Martin Cooper, inventor of the cell phone (last year in Madrid)
"Our future I think is a number of specialist devices that focus on one thing that will improve our lives.” ~Martin Cooper, inventor of the cell phone (last year in Madrid) wrong
Does the rise of social / digital / new media mean that print media will soon be dead ?
Find: John Herman Blog: JohnHerman.org Email: [email_address] Twitter: @JohnHerman Facebook: facebook.com/john.c.herman Youtube: johncherman Flickr: mrjohnherman Q&A

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