Social media for Authors

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A general presentation by John Herman of http://Johnherman.org on Social Media strategies for authors.

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Social media for Authors

  1. Social Media for Authors with John Herman Social Media for authors with john herman
  2. Social Media is <ul><li>Content distributed through social interaction. </li></ul><ul><li>Helping people make an impact in an ocean of web content. </li></ul>
  3. Social Media is <ul><li>just for people under 25. </li></ul><ul><li>a drain of time with little return. </li></ul><ul><li>a fad. </li></ul><ul><li>going away. </li></ul><ul><li>a must-do for everyone. </li></ul>NOT
  4. What is the big deal ?
  5.  
  6. Vs John Herman’s content John Herman’s content
  7. John Herman’s content
  8. Blogging (can be) free instant web presence customizable to your personal style, tone
  9. Strategy: Give you and/or your writing instant web presence. Establish a blog as the central hub for your work.
  10. example: journal.neilgaiman.com
  11. resource: wordpress .com
  12. example: storiesinevertoldmydaughter.wordpress .com
  13. resource: blogger.com
  14. example: ofonatangent.blogspot.com
  15. Facebook 400 million active users users are active and engaged 20 million become fans daily
  16. Strategy: Give potential readers the opportunity to connect with you by creating a Facebook fan page for yourself and your work.
  17. example: Yasmine Galenorn’s Facebook Fan Page
  18. example: Yasmine Galenorn’s Facebook Fan Page
  19. example: Yasmine Galenorn’s Facebook Fan Page
  20. example: Yasmine Galenorn’s Facebook Fan Page
  21. example: Yasmine Galenorn’s Facebook Fan Page
  22. Twitter text (virtually made for writers) simplicity can build a loyal network of supporters
  23. Strategy: Join Twitter. Follow people that interest you. Listen to them. “Tweet” or post a message at least twice daily to engage in the collective conversation.
  24. example: twitter.com/nhwritersproj
  25. resource: mashable.com/2009/05/08/twitter-authors
  26. resource: mashable.com/2009/05/08/twitter-authors
  27. example: twitter.com/johnherman
  28. example: Google results for “John Herman”
  29. Web Video online TV watchers will be 1.6 million by close of 2010 (Convergence Consulting Group) 40% of 25-34 year olds view web TV more than once a week (In-Stat)
  30. =
  31. Strategy: Read or discuss a story in front of a camera. Upload it to the web. Share it through your blog, Facebook, and/or Twitter page.
  32. examples: All over Youtube
  33. Strategy: Post a web video trailer of your short story, novel, poem, or non-fiction book.
  34. example: “Jodi Picoult Nineteen Minutes” on Youtube
  35. Strategy: Produce a video web TV series based on your work.
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  39. resource: tubemogul.com
  40. Podcasting radio on the web popular on mobile devices easy to produce
  41. Strategy: Read your work for audio download and streaming.
  42. resource: audacity.sourceforge.net
  43. example: jimkelly.net
  44. Live Streaming Create your own web TV channel
  45. Strategy: Create a Live Stream channel that loops book trailers and your other videos 24 hours a day. Break for a live cast for Q&A’s, book readings, and other special events.
  46. resource: livestream.com
  47. example: livestream.com/allthingsoutloud
  48. Photo Sharing fosters its own dedicated network provides easy content for blogs
  49. resource: flickr.com
  50. strategy: Show off your writing space. resource: whereiwrite.org
  51. The Future Kindle / iPad / Nook media device convergence the death of print media…?
  52. the news: all over the web
  53. example: scottsigler.com/app
  54.  
  55. &quot;Our future I think is a number of specialist devices that focus on one thing that will improve our lives.” ~Martin Cooper, inventor of the cell phone (last year in Madrid)
  56. &quot;Our future I think is a number of specialist devices that focus on one thing that will improve our lives.” ~Martin Cooper, inventor of the cell phone (last year in Madrid) wrong
  57. Does the rise of social / digital / new media mean that print media will soon be dead ?
  58. Find: John Herman Blog: JohnHerman.org Email: [email_address] Twitter: @JohnHerman Facebook: facebook.com/john.c.herman Youtube: johncherman Flickr: mrjohnherman Q&A

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