Trends in Social Media


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  • Trends in Social Media

    1. 1. Trends in Social Media Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication [email_address]
    2. 2. Courses <ul><li>Web Design and Publishing - </li></ul><ul><li>Multimedia Journalism - </li></ul><ul><li>Issues in New Media - </li></ul><ul><li>Advanced Online Media - </li></ul>
    3. 3. Milestones in Multimedia 1997 Black Hawk Down 1998 Drudge Report Google 1999 Blogger IndyMedia 2000 OhMyNews AOL/Time Warner merger 2001 DotCom Bust 9/11 Tributes Wikipedia launched 2002 Google News 2004 Jon Stewart on Crossfire Rathergate Press Credentials to Bloggers WikiNews, Facebook, Digg 2005 YouTube News Corporation buys MySpace 2006 Macaca Invention of the Year - YouTube Person of the Year - You Google Buys YouTube $1.65B 2003 RSS Google Buys Blogger MySpace launched 1995 Craigslist launched Slate, Salon, USA Today, Houston Chronicle, Philadelphia Inquirer online 2007 VA Tech Twitter tips at SXSW Invention of the Year - iPhone CNN/ YouTube Debates Pre-1995 Wired Magazine - 1993 NY Times on AOL - 1994 Nando -1994 1996 Washington Post Wall Street Journal Chicago Tribune LA Times MSNBC 2008 CBS acquires CNET Candidates embrace social media
    4. 4. 2009
    5. 5. Key Terms <ul><li>Blog </li></ul><ul><li>Web 2.0 </li></ul><ul><li>User-generated content </li></ul><ul><li>Mobile/Moblogging </li></ul><ul><li>Mashup </li></ul><ul><li>RSS </li></ul><ul><li>Tag/ Tag Cloud </li></ul><ul><li>Podcast/Vcast </li></ul><ul><li>Wiki </li></ul><ul><li>Web-first journalism </li></ul><ul><li>Programmer/Journalist </li></ul><ul><li>OpenSocial </li></ul><ul><li>Widgets </li></ul>
    6. 6. Social Media <ul><li>No longer required to know HTML/CSS/Web or Graphic Design/FTP/Domain Registration/Hosting to have a presence on the Web </li></ul><ul><li>The Web is the location of user-generated content galore </li></ul><ul><li>Lots of free and cheap tools that you can use </li></ul><ul><li>Easy to implement </li></ul><ul><li>Fun to try out </li></ul>
    7. 7. Using RSS Feeds <ul><li>Rich Site Summary or Really Simple Syndication </li></ul><ul><li>Set up an RSS reader like iGoogle. </li></ul><ul><li>Set up custom RSS feeds on particular topics using Google News </li></ul><ul><li>Use to keep up with news and trends </li></ul><ul><li>Easy access to news </li></ul>
    8. 8. Keeping Up <ul><li>Google News/Yahoo News - Technology </li></ul><ul><li>NY Times Technology/David Pogue </li></ul><ul><li>Wired News </li></ul><ul><li>Scobleizer </li></ul><ul><li>TechCrunch </li></ul><ul><li>Digg </li></ul><ul><li>Web Strategy by Jeremiah Owyang </li></ul><ul><li>Techmeme </li></ul><ul><li>MediaTricks </li></ul><ul><li>Social Media Today </li></ul><ul><li>Mashable </li></ul>
    9. 9. Blogs <ul><li> - personal tech blog </li></ul><ul><li> - Multimedia Journalism class, combination of observations and articles. </li></ul><ul><li> – Mass Comm Week blog </li></ul><ul><li> - Graduate Issues in New Media class, observations from readings </li></ul><ul><li> - South By Texas State, coverage of SXSW Interactive, photos, video </li></ul><ul><li> - Writing for the Mass Media Course </li></ul><ul><li> - personal music Web site, integrated with blog </li></ul>
    10. 10. YouTube <ul><li>Low threshold for experimentation </li></ul><ul><li>Easy to upload video </li></ul><ul><li>Accepts a variety of formats </li></ul><ul><li>Can be embedded into blogs </li></ul>
    11. 11. Twitter <ul><li>Microblog - 140 characters </li></ul><ul><li>Used by news organizations to give quick updates, follow breaking stories </li></ul><ul><li>PR and Ad – use to push information about company, thought leadership, give company personality </li></ul><ul><li>Bands, politicians, tech pundits, friends ... </li></ul><ul><li>Find interesting people to follow, ask questions, participate </li></ul><ul><li>Use with RSS feed to follow action. </li></ul><ul><li>Create a hashtag keyword to search on a topic. </li></ul><ul><li>@scobelizer, @kevinrose, @statesman, @mediatricks, @digitaljournals, @TechCrunch, @TechMeme ... lots more </li></ul><ul><li>me - @cindyroyal </li></ul>
    12. 12. More Online Tools <ul><li>Facebook or MySpace – set up groups; post content; stay in touch </li></ul><ul><li> - social bookmark manager </li></ul><ul><li>Second Life </li></ul><ul><li>Niche Social Networks </li></ul><ul><ul><li>Ning - </li></ul></ul><ul><ul><li>KickApps </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Flickr/Picasa – photo sharing sites </li></ul><ul><li>Aggregators like FriendFeed and socialthing! </li></ul>
    13. 13. On The Go... <ul><li>Blogger Mobile – send photos and text directly from you phone to your blog </li></ul><ul><li> – stream LIVE video from your phone! </li></ul><ul><li>Live, streaming video –, </li></ul>
    14. 14. Resources <ul><li>SXSW Interactive - </li></ul><ul><li>Wired Magazine - </li></ul><ul><li> - Great Work Gallery - </li></ul><ul><li>Online News Association - </li></ul><ul><li>Online Journalism Awards - </li></ul><ul><li>Knight Digital Media Center - </li></ul><ul><li>Poynter Online and Multimedia - </li></ul><ul><li>Wired Journalists - </li></ul><ul><li>Online Journalism Review Archives - </li></ul><ul><li>Interactive Narratives - </li></ul><ul><li>News Videographer Blog - Angela Grant - </li></ul><ul><li>We The Media by Dan Gillmor </li></ul><ul><li>Convergence Culture by Henry Jenkins </li></ul><ul><li>The Long Tail by Chris Anderson </li></ul><ul><li>Editor & Publisher Awards - </li></ul><ul><li>Journal of Computer-Mediated Communication - </li></ul>
    15. 15. Some recent articles <ul><li>10 Ways to Make Press Releases More SEO Friendly – Mashable - </li></ul><ul><li>10 of the Best Social Media Tools for PR Professionals – Mashable - </li></ul><ul><li>The 5 Rules of Advertising on Twitter – Old Media New Tricks - </li></ul><ul><li>Twitter 101- </li></ul>