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10 Technologies of Web 2.0 Christopher Hire Executive Director of Innovation 2thinknow | www.2thinknow.com

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The buzz about web 2.0 Source: Wikipedia http :// en.wikipedia.org/wiki/Image:Web_2.0_Map.svg Based on author: Markus Angermeier’s 2005 work: http://kosmar.de/wp-content/web20map.png

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The 10… <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Citizen Media </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Chat & Voice </li></ul></ul><ul><li>Let me Explain </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><li>Career Networks </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul>

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Weblogs (Blogs) <ul><li>Typical Blogs: </li></ul><ul><ul><li>Written in first person, personality </li></ul></ul><ul><ul><li>Opinion, most often, or news </li></ul></ul><ul><ul><li>May be visual (eg. Flickr) </li></ul></ul><ul><ul><li>Textual, even poetic </li></ul></ul><ul><ul><li>Videos (eg Youtube) </li></ul></ul><ul><ul><li>May be others content </li></ul></ul><ul><li>Look at: </li></ul><ul><li>www.arstechnica.com </li></ul><ul><li>www.paulocoelhoblog.com/ </li></ul><ul><li>www.thesartorialist.com </li></ul><ul><li>www.theaustralianindex.com </li></ul><ul><li>www.2thinknow.com/innovation </li></ul>

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Citizen Media <ul><li>Voting on news </li></ul><ul><li>Blogging news </li></ul><ul><li>Commenting news </li></ul><ul><li>Covering news first </li></ul><ul><li>In San Francisco consensus was, “bloggers don’t know how to be journalists.” But someone didn’t tell bloggers. </li></ul>

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Social Bookmarking <ul><li>Simply: voted bookmarks </li></ul><ul><li>Looks like: Blog of bookmarks </li></ul><ul><li>Most often used bookmarks, may be more valuable than search results. Being integrated into google. </li></ul><ul><li>A ‘Collective mind’. </li></ul>

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Knowledge Wikis <ul><li>Internally, short an easy to set-up intranet that does what intranets promised 10 years ago. And is generally more up to date. Great for service organisations. </li></ul><ul><li>Technology can be seen at </li></ul><ul><li>www.wikipedia.com </li></ul>

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Chat & Voice <ul><li>Text Chat & Voice. Internet telephony. Disrupting telecoms & IT. </li></ul><ul><li>Enabling low-cost global operations, potential to disrupt whole industries. </li></ul><ul><li>Can be a ‘voice’. </li></ul>

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Social Networks <ul><li>Student networks, fans of bands, students, youth culture, social tool for organizing friends, meeting people with similar interests across the world. </li></ul><ul><li>Join and try: </li></ul><ul><li>www.facebook.com www.myspace.com </li></ul>

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Micro-Blogging <ul><li>Update all friends at once on social activities, sent from mobile phone or web browser. </li></ul><ul><li>Short snippets of text. </li></ul><ul><li>Can at one time be mundane and fascinating. </li></ul>pownce

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Career Networks <ul><li>An online CV and career profile. In US / Germany used increasingly by recruiters. </li></ul><ul><li>USA: linkedin.com </li></ul><ul><li>EU: xing.com </li></ul><ul><li>Get in before your name is taken, to enable easy googling of names. </li></ul>

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RSS feeds <ul><li>Subscribe to News feeds from major media and blogs. As well as industry and competitor news. </li></ul><ul><li>Just requires a feedreader. </li></ul><ul><li>Try www.feedreader.com </li></ul><ul><li>See www.theage.com.au </li></ul><ul><li>www.cnn.com , etc </li></ul>

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Podcasting <ul><li>Video & Audio files </li></ul><ul><li>Growth among US consumers 101% p.a. compounding between 2004 & 2010 projected. </li></ul><ul><li>Source: The Diffusion Group </li></ul><ul><li>See: www.ten.com.au/gnw </li></ul><ul><li>Or Abc.net.au </li></ul>

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Recap <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Citizen Media </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Chat & Voice </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><li>Career Networks </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul>

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Try one!

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2thinknow strategic model Contact us, for how to formulate a Web 2.0 strategy for your organization or marketing objective. www.2thinknow.com