Liam Gallagher promoted the release of his debut solo single "Wall of Glass" through his performance at the Manchester One Love concert in June 2017. The music video was released on YouTube shortly after, gaining over 6.9 million views. Throughout the promotional campaign, consistent album artwork, fonts and colors were used to easily identify the song. Radio interviews on stations like Radio 1 helped spread awareness of the new single. Liam Gallagher also personally promoted "Wall of Glass" through his social media accounts like Twitter, Facebook, and Instagram.

1. RESEARCHING
PROMOTIONAL
CAMPAIGNS
By Joe Hall

2. THE MUSIC VIDEO
Wall Of Glass – Liam Gallagher
https://youtu.be/YdJc7-ZEuT0
"Wall of Glass" is a song and debut solo single by English singer and
songwriter Liam Gallagher
Wall of Glass reached number 60 on the Official UK Charts on 2 June, just one day
after its release. It peaked at number 21 in the charts after its debut at the
Manchester one love concert.

3. PROMOTING THE VIDEO
Liam Gallagher was set to play at the Manchester one love concert
after the Manchester attacks back in June. This gave Liam the chance
to kick off his new solo singles and album. The song became hugely
popular along with his other new release Chinatown. The music video
was released shortly after onto YouTube where as of today, 6.9
million people have viewed the music video.

4. SPECIFIC FEATURES USED
Through the whole promotional stage of wall of glass the same album
cover, fonts and colours have been used throughout. This is so
people can easily recognise and link the song to what they have seen
before. Creating a visual image in there head that can be easily
recognisable.

5. INTERVIEWS
Lots of promotion can be done on the radio. For example when Liam
Gallagher went for an interview with radio one to talk about his new
single. Millions of people will have learned and heard about it. Also
different medians including tv and billboards are a very good way of
promoting new music.
The NME interviewed Liam..
“For me, it’s just a rock n roll tune, guitar music. Some people try to reinvent
the wheel, but I just like to give it a good shine.”

6. SOCIAL MEDIAS
Unlike many huge artists Liam Gallagher has full control over his
social media accounts. He uses Twitter regularly to keep his fans
updated on what he’s doing. He released the music video on his
Facebook, Instagram and Twitter. Also Spotify put a notification out
to every user about the new single.
The impact the social media had was huge. Due to the amount of
following he has online the news spread very fast.

7. WEBSITE LINKS
Here’s a few websites that have information and previews of Liam
Gallaghers new songs and videos.
https://en.m.wikipedia.org/wiki/Wall_of_Glass
https://genius.com/Liam-gallagher-wall-of-glass-lyrics
http://www.antimusic.com/news/17/August/29Liam_Gallagher_Relea
ses_Live_Wall_Of_Glass_Video.shtml