2. ANALYSIS OF
ADVERTISEMENT
The name of the band and the title
of the album is placed at the top of
the advert in white text with a bold
font.The layout of this title matches
the placement and presentation of
the style on the album cover. Which
clearly connotes which album the
advertisement is for.
The picture featured on the magazine
advertisement is the same graphic
artwork that is on the front cover of the
greatest hits album.The shows a
drawing of two skeletons laid together
on a floor surrounded by music, shoes
and books.The image is possibly
illustrating the band’s teenage fans
dying after the band separated and
went into a 5 year hiatus. By using the
same image that is on the front cover of
the album, in the magazine, the
audience that see the advertisement
will know what to look for when
shopping for the album.
Less important details about the
album have been placed in a smaller
font below the more important
information.This includes some
details into the different versions of
the album that will be released and
some of the band’s famous hits that
will be on the album.This is to attract
fans who love these songs and/or
what to purchase special versions of
the CD.
The magazine the advertisement is
featured in is called ‘Kerrang!’ and is
a multimedia rock and pop punk
music company. It is tradition for the
company to rate bands, albums and
songs featured in their magazine
with Ks out of five.The five Ks rating
is displayed in bold in order to
connote that the album is of the
highest quality to magazine and will
therefore encourage fans of
‘Kerrang!’ and Fall Out Boy to
purchase the album.
The release date of the album is in
bold, white lettering in order to
advertise when the album will be
available to buy to encourage
people to buy the album during
this time. And to possibly even
encourage super fans of the band
to save up to buy the album on its
release dates.
The band’s label’s logo is
featured at the bottom of the
advert to show who funds the
band and give credit to them.
3. CONCLUSION
• Within the magazine advertisement the main style of the album being advertised is
portrayed.The title, including the font, positioning and style is the same as on the
album cover.The main image (in this case artwork) for the album is used as the main
image and layout for the advertisement. Important information, such as the release
date of the album and ratings are larger and bolder on the advert in order to draw the
audiences’ attentions to it and encourage people to buy the album. Less important
information such as songs featured on the album are smaller because they are less
likely to encourage people to buy the album. The logo of the band’s label is also placed
in small on the album advertisement in order to give credit to them as they fund the
band’s production and advertisement.
