tide print analysis

1. Name Tide print advert:
TARGET AUDIENCE
Who is the poster aimed at? Middle class and
rich
What age range? Mothers or housewives
Gender? Females
Interests?
Income?
The poster I aimed at housewives in the 1950’s.
aged between 20-50. The poster is aimed at the
middle and upper class as they are the only
people who can afford the product and washing
machines.
Layout and how it engages the TA
Talk about the typical codes and conventions
you have they used
Why is it set out as it is?
How does this help with the representation of
the product?
Z-line
Rule of thirds
Masthead
Buzz words
Headings/ subheadings
Use of copy
Repetition
Use of serif
Use of colour
Bullet points and lists
Slogans/ tag lines
Central image/ main image
Secondary images
Banner
Mode of address
Is he looking at you? Direct mode of address? Is
he approachable and inviting to the target
audience? Do we feel we are there with them?
Or that he is talking to us.
The housewife in the central image does not
directly addressing the audience, as the woman
is seen side on hugging the product. This is
significant and smart as it symbolizes how
much the normal housewife at the time, ‘needs
and loves’ the products TIDE.
REPRESENTATION
How are the women represented in the poster?
Is she successful? Powerful? Approachable?
Young? Trendy? Subservient
What are the signs and signifiers? ( clues) (
clothes, poses?
The women in the poster the women is being
presented s a house wife, who is clearly happy
about her husband buying her the new Tide
Powder, to do the house work.
Label the codes and conventions
Z-line
Rule of thirds
Masthead
Buzz words
Headings/ subheadings
Use of copy
Repetition
Use of serif
Use of colour
Bullet points and lists
Slogans/ tag lines
Central image/ main image
Secondary images
Banner
Product context- research
The product ‘Tide’ was introduced to the public
in 1946 and was launched in USA. It was
manufactured by Procter & Gamble. The
Advertising agency that promoted the brand
was DMB & B. this was one of the first
advertisements that crossed platforms (Radio
and Poster)
Historical context/ cultural context
Post war- Just after the war, people wanted to
rebuild and look to the future with an easy life.
To get technology to help them have more free
time
Brighter future- The proliferation of technology
after the war caused excited to see how it could
benefit them domestically.
Consumer boom- All of a sudden, people
wanted to buy things that were branded.
New technology- Washing machines were
newly out for the public as the technology was
Aspirations
America
New products emerging
New brands emerging
Competition
White good as status
ML to use: Represents, Denotes, Symbolises, Signifies., The connotations of this are….
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