tide

1. Name: Michael Daly Tide Advert
TARGET AUDIENCE
Wives, and mothers
Middle aged.
Female to buy or male to buy it for
their wives.
Layout and how it engages the Target Audience
The woman is there so women can relate with
the character so they too want to go out and
buy this new great product.
The Tide packet is there so women and men
can recognise the product whilst shopping.
The bold writing makes it stand out a lot more
so people are interested.
Mode of address
The Women is looking away to take the importance of
the women away and to focus on tide, it also shows she is
busy doing something else.
The Women is inviting as she is happy making more
people want to buy the product.
It shows that the women is clearly focused and pleased
with the product tide.
REPRESENTATION
Women are presented as Happy with the product and
happy to be doing washing
The women looks very approachable as she seems
cheerful and talkative as she is smiling with rosy cheeks,
and looks like a mother.
The women looks like a middle aged trendy women for
the 1960’s she also looks like a mother.
The clothes she is wearing are casual yet trendy for the
1960’s. Here facial expression is very pleased and almost
admiring tide.
Label the codes and conventions
Buzz words: Got, You, Want, Clean, Tide.
The Heading is bold and catchy it is Red which stands out
and says it is what women want.
Repetition that tide is the best and that it makes your
clothes the whitest they can be.
Sherif: Used to curve the slogan to make it stand out
more.
Bold colours such as red and blue on white background
so it stands out.
A lot of words and slogans which was a popular theme in
the 1950’s, such as Tides got what you want.
Central image is a woman with tide in her arms.
Women washing up holding up a sign whilst washing up is
the secondary image.
Representation of gender, race and
age?
Women, middle aged, white who
stayed at home and did the washing.
It was for Women who’s men had
jobs.
What stereotypes are being used?
That women stay at home and do the
washing and cleaning and men go
out and work.
Historical context/ cultural context
Women in America would have
stayed home and washed and cooked
whilst the men went out and earned
money.
With new brands and companies
every American wanted the best, and
this Tide advert claims it’s the best.
It was just after the world war as well
so rationing went and people went
back to buying luxuries.