A run through of the different ad types available to startups and how they can use their data to be more creative & effective when it comes to Facebook ads.

1. Using data to gain an unfair advantage in
advertising
by
John Larkin
!
@jlarkin353

2. About me
Background in Marketing & Advertising
!
Hi!
@jlarkin353

3. About me
Background in Marketing & Advertising
!
then I found poker..
@jlarkin353

4. Poker is luck?
No.
!
Poker is about DATA
Data is Knowledge and Knowledge leads to Advantage.
@jlarkin353

5. Poker is luck?
No.
!
Poker is about DATA
Data is Knowledge and Knowledge leads to Advantage.
Advantage makes Money
@jlarkin353

6. Are you Smarter than your Competition?
Maybe…
@jlarkin353

7. Does it matter?
It means less and less
every week, month, year…
@jlarkin353

8. We are living in the Age of Content
@jlarkin353
MOOCS
Information is everywhere. Expertise can be learned.
Blogs
Conferences
eBooks
Webinars
Emails
White papers
Training

9. The good old days
@jlarkin353
Remember when you could buy a click for 1c?
Unique Clicks CPC Reach Frequency CTRClicks
Not bad for €50!

10. Advertising Today
@jlarkin353
Facebook Organic reach is declining
Paid Reach is essential
!
Much more competitive..
Using data to gain an advantage is crucial

11. Are my customers on Facebook?
@jlarkin353
1.2B monthly active users
Incredible scale
Desktop & Mobile
!
Facebook lets you find people that are otherwise unreachable.
45% of those reached - are reached exclusively on Facebook

12. What type of data can you use?
Email Lists
Phone numbers
Facebook User IDs
Mobile App IDs
Cookies
@jlarkin353

13. How can you use it?
Custom Audiences
Lookalike Audiences
Website Custom Audiences
@jlarkin353

14. Lookalikes - Lead Gen
@jlarkin353

15. Retargeting
@jlarkin353

16. Cross Selling
@jlarkin353

17. Reviews
@jlarkin353

18. Thanks!
@jlarkin353
Use your data creatively to gain a competitive
advantage and get better results.