Data-Driven Marketing Roadshow PropelAd - March 27, 2014

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Presentation by PropelAd VP of Marketing John Larkin. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014

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Data-Driven Marketing Roadshow PropelAd - March 27, 2014

  1. 1. Using data to gain an unfair advantage in advertising by John Larkin @jlarkin353
  2. 2. About me Background in Marketing & Advertising Hi! @jlarkin353
  3. 3. About me Background in Marketing & Advertising then I found poker.. @jlarkin353
  4. 4. Poker is luck? @jlarkin353
  5. 5. Poker is luck? No. Poker is about DATA Data is Knowledge and Knowledge leads to Advantage. @jlarkin353
  6. 6. Poker is luck? No. Poker is about DATA Data is Knowledge and Knowledge leads to Advantage. Advantage makes Money @jlarkin353
  7. 7. Are you Smarter than your Competition? Maybe… @jlarkin353
  8. 8. Does it matter? It means less and less every week, month, year… @jlarkin353
  9. 9. We are living in the Age of Content @jlarkin353 MOOCS Information is everywhere. Expertise can be learned. Blogs Conferences eBooks Webinars Emails White papers Training
  10. 10. The good old days @jlarkin353 Remember when you could buy a click for 1c? Unique Clicks CPC Reac h Frequen cy CTRClicks Not bad for €50!
  11. 11. Advertising Today @jlarkin353 Facebook Organic reach is declining Paid Reach is essential Much more competitive.. Using data to gain an advantage is crucial
  12. 12. Most SMBs just ‘Boost’ @jlarkin353
  13. 13. @jlarkin353
  14. 14. @jlarkin353
  15. 15. @jlarkin353
  16. 16. @jlarkin353
  17. 17. @jlarkin353
  18. 18. @jlarkin353
  19. 19. @jlarkin353
  20. 20. How do we use data? Three main types of adverts: Custom Audiences Lookalike Audiences Website Custom Audiences @jlarkin353
  21. 21. Lookalikes - Lead Gen @jlarkin353
  22. 22. Retargeting @jlarkin353
  23. 23. Cross Selling @jlarkin353
  24. 24. Feedback? @jlarkin353
  25. 25. Thanks! @jlarkin353 How can you use your data creatively to gain a competitive advantage and get better results?

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