1. ‘I Graduated…Now What?’
A Marketer’s Advice
- Jonathan Chiriboga -

2. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Introduction
 I have been asked many times for tips, advice
and guidance
 I try to help and meet with everyone that asks
 The following presentation is meant to help
those embarking on their career and looking
for the answer of ‘What do I do now?’
 I hope you take something away from this
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3. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Top 10 Things You Need to Do
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#1 Grow Your Brand
#2 Develop a Learning Mindset
#3 Find a Mentor
#4 Network
#5 Invest in Your Career
#6 Volunteer, Get Involved
#7 Read Books
#8 Learn How to Play Well in the Sandbox
#9 Don’t be in a Rush
#10 Pay it Forward, Change the World

4. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#1: Grow Your Brand
 You Are a Brand, ‘Me Inc.’
o Establish short and long-term goals
 Build Your Digital Store Front
o Create a website/blog
o Create a Linkedin profile and Twitter account
 Invest in Your Brand
o Time and money
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5. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#2: Develop a Learning Mindset
 Never Stop Learning!!!
 Education does not end after you earn your
degree; it just continues…
 Listen to podcasts instead of the radio on your
commute
 Dedicate 30 minutes of your time each day
browsing good marketing/business sites
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6. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
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Podcast:
The BeanCast Marketing Over Coffee
Six Pixels of Separation Marketing Smarts
Blogs:
Personal Branding Blog Twist Image Blog
Jaffe Juice DIGITAL oPEN cONcept
Websites:
Tech Crunch Advertising Age
Mashable Public Words
Social Media Today Strategy Online
Marketing Magazine Fast Company

7. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
The Athlete Analogy
 An athlete trains and does various activities to
be the best in their sport
 As a marketer, you must do the same
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Athlete
Weight Lifting
Cardio
Nutrition
Yoga
Supplements
Sleep
Marketer
Professional Development
Courses/Seminars
Read books, websites,
blogs
Volunteer
Listen to podcasts

8. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#3: Find a Mentor
 You need Guidance
o Your career is a journey, every journey needs a
guide
o Don’t think you know everything
 Mentorship Sources
o Someone in your network (boss, Prof, friend, etc.)
o Through School (Ryerson Tri-Mentoring Program)
o Marketing Hall of Legends Mentorship Program
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9. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#4: Network
 Attend industry events
 Attend former school events
 Keep in touch with old school mates and
colleagues
 Use Linkedin to find people you would be
interested in speaking to and reach out
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10. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#5: Invest in Your Career
 Professional development is key to your
success
 Education is something no one can take from
you
 Every year try to do something to increase
your knowledge
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11. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
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Association/Institute: Certification/Course:
Canadian Marketing Association
http://www.the-cma.org/education-
events/certificates/certified-marketing-specialist
Certified Marketing Specialist Designation (CMS)
 Various marketing certificates
Project Management Institute
http://www.pmi.org/Certification/What-are-PMI-
Certifications.aspx
Certified Associate in Project Management (CAPM)
Project Management Professional (PMP)
Institute of Communication
Agencies
http://www.icacanada.ca/pd/Certifications.aspx
Communications & Advertising Accredited
Professional (CAAP)
eMarketing Association
http://www.emarketingassociation.com/certifications.htm
Certified eMarketer (CeM)
Certified eMarketing Associate (CeMA)
Certified Social Marketing Associate (CSMA)
Google Certification Program
http://www.google.com/adwords/professionals/individual.
html
Google AdWords Certification

12. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#6: Volunteer, Get Involved
 Look for opportunities to get involved in other
activities
 Getting involved will bring some spice to the
9-5 job and help you to network and grow
your brand
 There are many industry related areas you can
donate your time to
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13. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
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Association: Opportunity:
The Canadian Marketing Association
http://www.the-cma.org/get-involved
Join a Council
Join a Committee
Become a Mentor
Ryerson Tri-Mentoring Program
http://www.ryerson.ca/studentservices/trimentoring/
Be a mentor to a 4th year business student
American Marketing Association
http://www.ama-toronto.com/page/volunteer-with-ama-toronto
Become a volunteer

14. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#7: Read Books
 Reading strengthens and trains your mind,
keeping you up to date on the industry
 Reading allows you to learn from other’s
journeys
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15. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Just a few examples
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Title: Author:
Me 2.0: 4 Steps to Building Your Future Dan Schawbel
Steve Jobs Walter Isaacson
Give Your Speech, Change the World: How to Move Your
Audience to Action
Nick Morgan
Onward: How Starbucks Fought for Its Life without
Losing Its Soul
Howard Schultz, Joanne
Gordon
Yes We Did: An inside look at how social media built the
Obama brand
Rahaf Hrfoush
Power Friending: Demystifying Social Media to Grow Amber Mac
Six Pixels of Separation: Everyone Is Connected.
Connect Your Business to Everyone
Mitch Joel
Unmarketing: Stop Marketing. Start Engaging. Scott Stratten

16. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#8: Learn How to Play Well in the Sandbox
 Emotional Intelligence (EI) – ‘is the ability to
identify, assess, and control the emotions of
oneself, of others, and of groups’*
 Your ability to be a chameleon and adjust to
different people’s working styles will help you
become successful in the corporate world
 As much as the workplace is about knowledge, it
is also about people and how you work with
them
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* Wikipedia - http://en.wikipedia.org/wiki/Emotional_intelligence

17. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#9: Don’t be in a Rush
 As you climb the corporate ladder,
enjoy the journey
 It is better to be a great Manager
than to be a Manager in record
time
 The key is to be different, step out
of your comfort zone, be the
change you want to see
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18. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
#10: Pay it Forward, Change the World
 As you progress in your career, help those who
are just starting out
 Be a mentor
 Share and pass on the knowledge and
experiences you have attained
 If you are not sharing your knowledge, you are
wasting it
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19. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Quote I Live By
“Some people see things as they are
and say why? I dream things that
never were and say, why not?”
Robert F. Kennedy (1925-1968)
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20. Jonathan Chiriboga, B.Comm, MBA, PMP, CSMA
Jonathan Chiriboga
 Experienced in the marketing and advertising
industries working on both agency and client side
 Worked on such brands as GM, Holt Renfrew, Audi,
Mercedes-Benz, Shoppers Drug Mart and The Home
Depot
 Council Member on the Canadian Marketing
Association’s Branding and Strategic Planning Council
 Career Mentor at Ryerson’s Tri-Mentoring Program
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21. Thank You
You can reach me at the following places:
Blog: DIGITAL oPEN cONcept
digitalopenconcept.com
Facebook Fan Page
Facebook.com/digitalopenconcept
Linkedin.com/in/jonathanchiriboga
@JonChiriboga