2. • Already within the first 3 minutes, we are given a summary of the
general plot, the genre and what to expect within the rest of the
film. They even edit the institution logo by making it an 8-bit
version of the Universal logo and theme tune which shows the
target audience what to expect. So straight away we can tell that
the Target audience are people who grew up in the 70s and 80s as
well as well as appealing to young people as they are stereotypically
known to play video games. The audio then becomes a voice over
which reads out the words on screen saying "Not so long ago, in the
land of Toronto, Canada..." this is a clear reference to the classic
"Star Wars" movies, who's credits start with "A long time ago, in a
galaxy far far away" which is already making a retro reference that
appeals to their Target Audience so already in the first 40 seconds
we know the setting, genre and the Target Audience so we can tell
that it will be a face paced film.

3. • The First shot we see if a continuing scrolling shot from the text to trees and then a street of
houses. This is used to This is as if it’s fallen out of the video game genre, and back down to
reality. It then cuts into a wide shot of a small kitchen/dining room whilst drawing attention to
Scott as he is the only one standing up and as the conversation progresses the continually cut
from over the shoulder and close up shots this allows them to have a 4-way conversation and
not ‘cross the line’ as it rapidly changes from one person to another. As a new character gets
introduced, they use another wide shot but this time it is from the outside, it is a very quick shot
to keep up with the pace that they have started and as ‘Steven and Scott’ try to have a quite
conversation, the camera quickly zooms in on them, which excludes any other people to
emphasize that only they can hear it and as they finish the camera zooms out again. As they go
into the ‘band room’ they establish it with a wide shot showing all the instruments and amps,
they also follow the rule of three in this shot as they keep “Knives” justified onto the left and
they have the top of the sofa on the bottom so we know it is there. As the band gets ready to
play they have taken it all in one shot by panning from one character to two and as ‘Kim’ counts
in from four each number said, the camera zooms in which shows that action building up. While
they play, the cameras keep switching from close ups of the instruments being played and a
zoom in on ‘Knives’ which shows her being entranced by the music. To introduce the credits,
they zoom out and extend the room to exaggerate the effect of the music and it then cuts to
stylized backgrounds with the credits as overlays

4. • The editing in Scott Pilgrim Vs. The World is one of it’s unique selling points as it
is so well done and different as they give the movie a comic book-like feeling
towards it. You can tell editing will be a huge part in this film as they have even
edited the institution logo buy making it “8-bit”. The editing emphasizes the
action in the film as when the sound of the doorbell rings, the words “ding dong”
floats from the ‘Scott’s’ ears. The editing also introduces characters as
throughout the opening sequence, profiles keep popping up to new people
whom we are introduced to which keeps the pace up. When the ‘Kim’ shouts the
“ONE TWO THREE FOUR”, cartoon-like words zoom out of the stick at the same
time. This yet again, shows us that it’s like a video game, with all the editing.
Throughout the next 20 seconds, this is continuous with the lightning-like
symbols coming out from the instruments and cartoon woods and drawings
popping out. When the credits start to come in, they make the room ‘shake’ and
light up to the sound of the music which emphasizes the music .When the
sequence cuts to credits and the song continues to play, these effects continues
to play on beat, creating a psychedelic experience and when the title is shown
the band almost appear to be onstage with spotlights on them.

5. • I found the opening for Scott Pilgrim versus The World
credit sequence effective as they are very creative and
they have even edited the institutions logo. The movie
is very much focused around this idea of video games
and music the and the credits reflect this with the
actual band playing for the music used. The font used
for the credits is a very ‘comic book’ like font with
sharp edges and a curved type. The credits are overlaid
on quick moving art like sketches which reflect each
characters personality which I think is very clever and
an effective way to portray what the film will be like.