2010 STKI CURATED COMPUTING Dr.
Jimmy Schwarzkopf Research Fellow jimmy@stki.info

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Is this innovation ????
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“innovation ”
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Sometimes the “crash” is …..
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Microsoft CEO Steve Ballmer :
CES keynote speech 6/1/2010 -"The fact of the matter is, this is not a downturn, this is a bit of a reset”- 6

What do we carry in
our pockets ? 7 7

Virtually free and unlimited: bandwidth
and storage • Storage and bandwidth: are improving performance and cost efficiency even faster than processor speed is . • The marginal cost is falling to wired practically zero. 8

Cheap fast storage/bandwidth

Growth: Digital Agenda Broadband related
growth (innovation) will be the big differentiator in 2010-2012 10

Wired : 9/2010
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Consumer Cloud Applications

Cheap fast storage/bandwidth
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Companies 2011: Engaging and influencing
CRM 1.0 CRM 2.0 Managing individual customers Managing influencers and ‘tribes’

When will we have “Industrial
Information” Machines ? It takes time not only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things 33 years The Austin 7 was produced from 1922 through to 1939 The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company. 16

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Internet of things: SPEED SCALE
SENSORS SOFTWARE Infinite bandwidth Unprecedented New kinds of data Cloud applications and going for real- processing power time data and storage sizes r Appliance Always connected Easy to use 18

What happenned • Consumerization of
technology (user demand) • Hardware • Social Networks – Cool chips • Cloud Applications – Memory/storage – Standard – Batteries – Easy to use • Broadband – Business Model – Cellular Networks • No license – Wi-Fi • Pay per use 19

The BIG problem : complexity
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The solution
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CURATED COMPUTING CURATOR: 1. Simplifies
technology and “cost” model (ie: salesforce) 2. Will decide what technologies will enter his roadmap and when) 3. Will design a specific man machine interface 4. Whole ecosystem will grow around him (ie: apple) Examples: Oracle, Microsoft, IBM, SAP and Android/google 22

Decision on “curator”as marriage
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Or religion
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DEFINITIONS: CURATED COMPUTING – 24
X 7 connectivity – Application based appliance (peer to peer) • Application market is self service • Applications are standard and easy to install • Applications have the same MMI • Part/all of the application is in the cloud – Appliance is ultra-portable, Wi-Fi and 3G-4G – Security / tokens 25

NO .. NO
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5th Generation Of Computing 1970s
1980s 1990s Today 2010+ Autocratic Personal: Web: SOA: Curated: Centralized Computing

5th Generation Of Computing 1970s
1980s 1990s Today 2010+ Autocratic Personal: Web: SOA: Curated: Centralized Computing

MEGAtrends: curated computing
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Disruptive Innovations
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Winners and losers: who now?
15 billion ARM based chips shipped to date 31

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Like an old phone changed
form adopted its own form 34

FOURSQUARE
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Unsocial Unsocial is a new
application that connects users with business people in their proximity that they need to meet. It doesn’t care about any of your friends. It’s focused on all the people you don’t know but probably should 36

Context Application: Zipcar
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In Context :Transparent Price
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Farmville Game on Facebook •
It‟s free but you can buy goods to enhance the experience: – 800.000 tractors „sold‟ every single day • A team of 35 Developers release new virtual items into FarmVille twice a week • 65 Million+ users without any advertising; 1.2 Million users per day • Parent company Zynga makes est. $500M / Year and has 600+ employees 39

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If looks could kill
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New client ? 1 or
more ? 44

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What is Amazon ? “Man
is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 47

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iPad: content consumption
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Citrix FREE
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SAP BASIS 17.99 USD
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Oracle BI FREE
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ORACLE FREE
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SAP Mobile FREE
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iPhone the content revolution The
dean of Yale University's School of Management has joined Apple as a new Vice President, serving of the dean of a new "Apple University." Over 300K In Israel 56

FaceTime: Skype killer
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Google into other things? 58
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Other ecosystems
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Other ecosystems: blackberry
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One for each kind?
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Or one for each machine?
PCs Mac Tablets Smart phones Cell phones

Design features (user wins) vs
development and distribution (IT wins) 64

How are we going to
use them ? 65

Mobile website also changing Your
mobile website should and Less like that: look more like that: Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t

Thank you Dr. Jimmy Schwarzkopf
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