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Film Pitch 
James Allway
Genre & Target Audience 
 Crime fiction, comedy, drama. During the opening 
sequence it will become very clear what the genre is 
and who the target audience is. 
 Adults, older teenagers
Setting 
 Office building. Mid-day. The camera will follow 
someone round, showing very expensive 
houses/locations/items. It will be obvious that the 
character is very rich and well known 
 Themes and icons – wealth, power, leadership
Narrative 
 It would begin with a short clip of the main section of the film, giving a rough 
idea what will happen. It then gives a bit of background information on the 
main character. 
 It will then show the main characters lifestyle, what he owns, what he does for 
a job etc. 
 Next the main characters tells us about his drug issues, all the different drugs 
he takes and why and then talks about his life goals and how money is his 
drug. 
 This then leaves questions for the audience like, how has he become so rich 
at a young age? Why does everyone love him? How has he achieved the 
lifestyle he lives. 
 As the film would continues it delves deeper into his business and his drug 
issues and focuses on the main parts of his life and his friends.
Character profiles 
 Businessman 
 - tailored suit, obviously expensive 
 - body well taken care of – hair gelled back and clear skin. 
 - Expensive watch and other items on show 
 He has built his earnings and believes he is the most 
powerful man in the world, all due to his wealth and fame 
and also lead on by the effects of the drugs he takes.
Textual analysis 
 Camera – close up shots of the main character. Long shots of the main 
buildings, boats etc. Tracking shots on the main character as he walks 
around 
 Clothing – very expensive suits, very well dressed casually also 
 Sound – there will be no music, only narrating from the main character 
 Editing – There will be transitions from one place to another, always 
focusing on the main character however it will be mainly following the 
main character around instead of using various shots. Footage of the 
estates and yachts will be edited in. 
 Effects – no effects will be used. The only possible place for effects would 
be when the characters use the drugs however acting will portray the 
effects of the drugs rather than effects
Representations 
 The man will be instantly portrayed as high class and 
very wealthy, in his middle twenties. Looks like a role 
model to younger people. 
 As the film would progress into the main section it 
would show how the man is at home when no one else 
can see him, we see him become a drug riddled waste
Institutions 
Above is a list of all of the main film institutions and how many films 
they have produced for each genre. This is important to take into 
consideration because I want an institution with experience with 
producing and distributing my film.
Mood board 
This is American Hustle. This film 
also has similar ideas to my film, 
such as money laundering and 
illegal activities 
Wall Street. This film is set 
where I want to film my movie 
and I could get ideas from it 
and also learn more about 
what wall street is like

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Film pitch

  • 2. Genre & Target Audience  Crime fiction, comedy, drama. During the opening sequence it will become very clear what the genre is and who the target audience is.  Adults, older teenagers
  • 3. Setting  Office building. Mid-day. The camera will follow someone round, showing very expensive houses/locations/items. It will be obvious that the character is very rich and well known  Themes and icons – wealth, power, leadership
  • 4. Narrative  It would begin with a short clip of the main section of the film, giving a rough idea what will happen. It then gives a bit of background information on the main character.  It will then show the main characters lifestyle, what he owns, what he does for a job etc.  Next the main characters tells us about his drug issues, all the different drugs he takes and why and then talks about his life goals and how money is his drug.  This then leaves questions for the audience like, how has he become so rich at a young age? Why does everyone love him? How has he achieved the lifestyle he lives.  As the film would continues it delves deeper into his business and his drug issues and focuses on the main parts of his life and his friends.
  • 5. Character profiles  Businessman  - tailored suit, obviously expensive  - body well taken care of – hair gelled back and clear skin.  - Expensive watch and other items on show  He has built his earnings and believes he is the most powerful man in the world, all due to his wealth and fame and also lead on by the effects of the drugs he takes.
  • 6. Textual analysis  Camera – close up shots of the main character. Long shots of the main buildings, boats etc. Tracking shots on the main character as he walks around  Clothing – very expensive suits, very well dressed casually also  Sound – there will be no music, only narrating from the main character  Editing – There will be transitions from one place to another, always focusing on the main character however it will be mainly following the main character around instead of using various shots. Footage of the estates and yachts will be edited in.  Effects – no effects will be used. The only possible place for effects would be when the characters use the drugs however acting will portray the effects of the drugs rather than effects
  • 7. Representations  The man will be instantly portrayed as high class and very wealthy, in his middle twenties. Looks like a role model to younger people.  As the film would progress into the main section it would show how the man is at home when no one else can see him, we see him become a drug riddled waste
  • 8. Institutions Above is a list of all of the main film institutions and how many films they have produced for each genre. This is important to take into consideration because I want an institution with experience with producing and distributing my film.
  • 9. Mood board This is American Hustle. This film also has similar ideas to my film, such as money laundering and illegal activities Wall Street. This film is set where I want to film my movie and I could get ideas from it and also learn more about what wall street is like