Slides for a workshop for an audience of international journalists visiting DePaul University in Chicago, June 2016. Workshop learning objectives: 1) Increase understanding of a U.S. context for social media shifts in news production and consumption; 2) Learn practical ways to overcome “content shock;” 3) Apply social listening techniques to analyze ways in which U.S. and Georgian news outlets are covering current news (e.g. using Orlando Pulse nightclub terrorist attack as case study); and 4) Understanding of how to apply “design thinking” techniques to developing audience-centered social media strategy.

1. Jill
Hopke
@jillhopke
Design
Thinking
for
News

2.
Workshop
Overview
Design
Thinking
Key
concepts
Design
Thinking
Process
Hearken
Example
News
Redesign
Exercise

3. “Design
thinking
is
a
human-­‐centered
approach
to
innovaCon
that
draws
from
the
designer's
toolkit
to
integrate
the
needs
of
people,
the
possibiliCes
of
technology,
and
the
requirements
for
business
success.”
—Tim
Brown,
President
and
CEO,
IDEO

4. • Discoverability
– User
should
be
able
to
figure
out
the
funcFon
of
a
technology.
• Understanding
– Object
must
make
sense
to
users.
Always
keep
in
mind
the
people
who
will
use
and
interact
with
a
technology!
Two
key
aspects
of
good
design

5. c
Ever
wondered
why
we
have
computer
“folders”?
Conceptual
models
=
Simplified
explanaFons
of
the
way
things
work

6. c
• Affordances
– Ways
an
object
could
be
used;
what’s
possible;
relaFonship
between
user
and
object
• Signifiers
– Signs
that
show
user
where
interact
with
object;
show
purpose
Affordances
vs.
signifiers

7. Design
is
an
iteraFve,
cyclical
process
What
do
you
want
to
accomplish?
(Your
goals)
World
AlternaFves?
Goal
accomplished?
What
can
you
do?
How?
Meaning
what?
What
happens?
Feedforward
Feedback
Adapted
from:
Norman,
D.
(2013).
Figure
2.7:
The
seven
stages
of
acFon
as
design
aids.
The
design
of
everyday
things
(p.
71).
New
York:
Basic
Books.

8. “In
the
real
world,
the
problems
do
not
come
in
nice,
neat
packages.
They
have
to
be
discovered.”
—Don
Norman,
The
Design
of
Everyday
Things
(p.
218)

9. Human-­‐Centered
Design:
1st
find
root
problem
Norman,
D.
(2013).
Figure
6.2.:
The
iteraFve
cycle
of
human-­‐
centered
design.
The
design
of
everyday
things
(p.
222).
New
York:
Basic
Books.

10. Example:
Hearken
and
New
Ways
to
Listen
Learn
More:
hep://www.wearehearken.com/

11. Hearken
in
AcFon:
WBEZ’s
“Curious
City”
Learn
More:
hep://curiouscity.wbez.org/

12. News
Redesign
Exercise

13. Human-­‐Centered
Design
Process
Stanford
University’s
d.school
“Five
Step
Design
Thinking
Process”
Image
source:
hep://beeerlesson.com/lesson/617373/since-­‐feeling-­‐is-­‐first-­‐empathize

14. QuesFons?
Jill
Hopke
jhopke@depaul.edu