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Sourcing and Verifying Social Content

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A presentation for undergraduate journalism students on using Twitter for research, as well as best practices for sourcing and verifying social content.

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Sourcing and Verifying Social Content

  1. 1. Jill  Hopke   @jillhopke     January  26,  2015       Sourcing  and  Verifying  Social   Content  
  2. 2. A  major  weather  event  is   happening  in  NYC.  A   friend  who  lives  there   sends  you  a  photo  text.     Would  you?   •  Share  on  Facebook   •  Share  on  Instagram   •  Text  back  for  more  info   •  Run  through  Google   Image  Search   •  Turn  on  cable  news   •  Look  for  similar  images   on  TwiIer   •  Something  else?   What  would  you  do?  
  3. 3.     Source   Credibility   CiJzen   Journalism/ User-­‐Generated   Content   Concepts  for  Today   VerificaJon  
  4. 4.   Social  Media  are  Changing  News    
  5. 5. News  via  Social  Media   News  is  becoming  social   Source:  Pew  Research  Journalism  Project.  (2013).  The  Facebook  News  Experience.      
  6. 6. Who  is  a  “journalist”?     “Miracle  on  the  Hudson”   January  15,  2009  
  7. 7. JournalisTc  Norms  on  Social  Media   •  ObligaTon  to  truth   •  Loyalty  to  the  public   •  VerificaTon   •  Independence     •  Forum  for  public  discourse   •  InteresTng  and  relevant   •  Comprehensive   •  Exercise  of  personal   conscience       Adapted  from:  Kovach,  B.  &  RosensTel,  T.  (2007).  The   elements  of  journalism:  What  newspeople  should  know  and   what  the  public  should  expect.  New  York:  Three  Rivers  Press.  
  8. 8.     Researching  on  TwiIer  
  9. 9. Research  Tools  –  Trendsmap  
  10. 10. Research  Tools  –  Topsy   Treat  social  media  content  as  Jps;   place  to  start  researching  a  story      #ICantBreathe,  December  2014    
  11. 11. Research  Tools  –  Twiber  Advanced  Search       Treat  social  media  content  as  Jps;   place  to  start  researching  a  story  
  12. 12.     Some  Challenges  to  Social     Media  Sourcing  
  13. 13. Assessing  Source  Credibility     ü Does  user  have  a  clear  bio,   photo,  followers?   ü Assess  content  of  past  posts   ü Are  they  on-­‐the-­‐scene?  Will   they  speak  with  you  by  phone,   Skype?     ü Never  run  a  story  based  on  one   source;  consult  different  types   of  sources  (official,  etc.)  
  14. 14. Importance  of  Intended  Audience       From  One-­‐to-­‐One  CommunicaJon  to     Internet  Meme  #AlexFromTarget  
  15. 15. Importance  of  Intended  Audience       Public,  Advocacy  CommunicaJon  –     Consider  Online  Community  Norms     (e.g.  TwiIer  vs.  Facebook)    
  16. 16. Social  Media  Can  Differ  from  Public  Opinion       TwiIer  vs.  Public  Opinion  on  Gun  Control   Pew  Research  Center,  December  2012  
  17. 17. Best  PracTces  for  Sourcing  with  Social  Media   ü Get  permission  and  give  credit     ü Verify  through  mulTple  sources   ü Consider  online  community  norms   (public  vs.  private)   ü If  in  doubt,  don’t  include   ü Communicate  directly  with  sources   ü Link  to  original  content   ü Trust  is  key   ü Be  transparent  
  18. 18. More  on  CommunicaTng  with  Sources   ü Have  a  professional  account  (e.g.  Twiber,  website)   ü Give  your  affiliaTon  and  a  clear  request  (e.g.   interview,  repost);  say  how  their  info  will  be  used   ü Share  contact  info  privately  (i.e.  direct  message)   ü State  your  Tmeframe/deadline   ü Report  back/share  finished  product   ü Follow-­‐up;  if  a  sources  says  no,  OK  to  check  back  as   circumstances  change  but  respect  privacy  
  19. 19.     Verifying  InformaJon    in  a  (Social)  Digital  Age  
  20. 20. The  Capacity  to  Spread  False  Info  Fast   “How  A  Fake  Storm  Photo  Goes  Viral”   BuzzFeed   October  29,  2012    
  21. 21. One  step  ahead  of  Photoshopping   Highway  12  Nebraska  Supercell     Mike  Hollingshead   May  28,  2004  
  22. 22. •  Remember  the  “Who,  what,  when,  where,  why  and  how”       •  Is  the  content  original?   •  Check  source  locaTon,  date  and  Tmestamp   •  Be  skepTcal;  use  third-­‐person   •  Think  first  -­‐  If  in  doubt,  don’t  post/retweet   •  Check  mulTple  sources/types  of  sources   •  Photos:  Landmarks?  Weather  condiTons?  Get  permission,   idenTfy  people,  provide  context,  include  Tme/place   reference;  @menTon  source     VerificaTon  is  Key  
  23. 23.     Applying  What  We’ve  Learned  
  24. 24. •  ObligaTon  to  truth   •  Loyalty  to  the  public   •  VerificaTon   •  Independence     •  Forum  for  public  discourse   •  InteresTng  and  relevant   •  Comprehensive   •  Exercise  of  personal   conscience     Adapted  from:  Kovach,  B.  &  RosensTel,  T.  (2007).  The   elements  of  journalism:  What  newspeople  should  know  and   what  the  public  should  expect.  New  York:  Three  Rivers  Press.   AcTvity:  Returning  to  JournalisTc  Norms  
  25. 25. QuesTons?     Thank  you!   Jill  Hopke   jillhopke@gmail.com   @jillhopke   Jillhopke.com    

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