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Sourcing and Verifying Social Content

A presentation for undergraduate journalism students on using Twitter for research, as well as best practices for sourcing and verifying social content.

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Jill	
  Hopke	
  
@jillhopke	
  
	
  
January	
  26,	
  2015	
  
	
  
	
  
Sourcing	
  and	
  Verifying	
  Social	
  
Content	
  
A	
  major	
  weather	
  event	
  is	
  
happening	
  in	
  NYC.	
  A	
  
friend	
  who	
  lives	
  there	
  
sends	
  you	
  a	
  photo	
  text.	
  	
  
Would	
  you?	
  
•  Share	
  on	
  Facebook	
  
•  Share	
  on	
  Instagram	
  
•  Text	
  back	
  for	
  more	
  info	
  
•  Run	
  through	
  Google	
  
Image	
  Search	
  
•  Turn	
  on	
  cable	
  news	
  
•  Look	
  for	
  similar	
  images	
  
on	
  TwiIer	
  
•  Something	
  else?	
  
What	
  would	
  you	
  do?	
  
 	
  
Source	
  
Credibility	
  
CiJzen	
  
Journalism/
User-­‐Generated	
  
Content	
  
Concepts	
  for	
  Today	
  
VerificaJon	
  
 
Social	
  Media	
  are	
  Changing	
  News	
  	
  
News	
  via	
  Social	
  Media	
  
News	
  is	
  becoming	
  social	
  
Source:	
  Pew	
  Research	
  Journalism	
  Project.	
  (2013).	
  The	
  Facebook	
  News	
  Experience.	
  	
  	
  
Who	
  is	
  a	
  “journalist”?	
  
	
  
“Miracle	
  on	
  the	
  Hudson”	
  
January	
  15,	
  2009	
  

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Sourcing and Verifying Social Content

  • 1. Jill  Hopke   @jillhopke     January  26,  2015       Sourcing  and  Verifying  Social   Content  
  • 2. A  major  weather  event  is   happening  in  NYC.  A   friend  who  lives  there   sends  you  a  photo  text.     Would  you?   •  Share  on  Facebook   •  Share  on  Instagram   •  Text  back  for  more  info   •  Run  through  Google   Image  Search   •  Turn  on  cable  news   •  Look  for  similar  images   on  TwiIer   •  Something  else?   What  would  you  do?  
  • 3.     Source   Credibility   CiJzen   Journalism/ User-­‐Generated   Content   Concepts  for  Today   VerificaJon  
  • 4.   Social  Media  are  Changing  News    
  • 5. News  via  Social  Media   News  is  becoming  social   Source:  Pew  Research  Journalism  Project.  (2013).  The  Facebook  News  Experience.      
  • 6. Who  is  a  “journalist”?     “Miracle  on  the  Hudson”   January  15,  2009  
  • 7. JournalisTc  Norms  on  Social  Media   •  ObligaTon  to  truth   •  Loyalty  to  the  public   •  VerificaTon   •  Independence     •  Forum  for  public  discourse   •  InteresTng  and  relevant   •  Comprehensive   •  Exercise  of  personal   conscience       Adapted  from:  Kovach,  B.  &  RosensTel,  T.  (2007).  The   elements  of  journalism:  What  newspeople  should  know  and   what  the  public  should  expect.  New  York:  Three  Rivers  Press.  
  • 9. Research  Tools  –  Trendsmap  
  • 10. Research  Tools  –  Topsy   Treat  social  media  content  as  Jps;   place  to  start  researching  a  story      #ICantBreathe,  December  2014    
  • 11. Research  Tools  –  Twiber  Advanced  Search       Treat  social  media  content  as  Jps;   place  to  start  researching  a  story  
  • 12.     Some  Challenges  to  Social     Media  Sourcing  
  • 13. Assessing  Source  Credibility     ü Does  user  have  a  clear  bio,   photo,  followers?   ü Assess  content  of  past  posts   ü Are  they  on-­‐the-­‐scene?  Will   they  speak  with  you  by  phone,   Skype?     ü Never  run  a  story  based  on  one   source;  consult  different  types   of  sources  (official,  etc.)  
  • 14. Importance  of  Intended  Audience       From  One-­‐to-­‐One  CommunicaJon  to     Internet  Meme  #AlexFromTarget  
  • 15. Importance  of  Intended  Audience       Public,  Advocacy  CommunicaJon  –     Consider  Online  Community  Norms     (e.g.  TwiIer  vs.  Facebook)    
  • 16. Social  Media  Can  Differ  from  Public  Opinion       TwiIer  vs.  Public  Opinion  on  Gun  Control   Pew  Research  Center,  December  2012  
  • 17. Best  PracTces  for  Sourcing  with  Social  Media   ü Get  permission  and  give  credit     ü Verify  through  mulTple  sources   ü Consider  online  community  norms   (public  vs.  private)   ü If  in  doubt,  don’t  include   ü Communicate  directly  with  sources   ü Link  to  original  content   ü Trust  is  key   ü Be  transparent  
  • 18. More  on  CommunicaTng  with  Sources   ü Have  a  professional  account  (e.g.  Twiber,  website)   ü Give  your  affiliaTon  and  a  clear  request  (e.g.   interview,  repost);  say  how  their  info  will  be  used   ü Share  contact  info  privately  (i.e.  direct  message)   ü State  your  Tmeframe/deadline   ü Report  back/share  finished  product   ü Follow-­‐up;  if  a  sources  says  no,  OK  to  check  back  as   circumstances  change  but  respect  privacy  
  • 19.     Verifying  InformaJon    in  a  (Social)  Digital  Age  
  • 20. The  Capacity  to  Spread  False  Info  Fast   “How  A  Fake  Storm  Photo  Goes  Viral”   BuzzFeed   October  29,  2012    
  • 21. One  step  ahead  of  Photoshopping   Highway  12  Nebraska  Supercell     Mike  Hollingshead   May  28,  2004  
  • 22. •  Remember  the  “Who,  what,  when,  where,  why  and  how”       •  Is  the  content  original?   •  Check  source  locaTon,  date  and  Tmestamp   •  Be  skepTcal;  use  third-­‐person   •  Think  first  -­‐  If  in  doubt,  don’t  post/retweet   •  Check  mulTple  sources/types  of  sources   •  Photos:  Landmarks?  Weather  condiTons?  Get  permission,   idenTfy  people,  provide  context,  include  Tme/place   reference;  @menTon  source     VerificaTon  is  Key  
  • 23.     Applying  What  We’ve  Learned  
  • 24. •  ObligaTon  to  truth   •  Loyalty  to  the  public   •  VerificaTon   •  Independence     •  Forum  for  public  discourse   •  InteresTng  and  relevant   •  Comprehensive   •  Exercise  of  personal   conscience     Adapted  from:  Kovach,  B.  &  RosensTel,  T.  (2007).  The   elements  of  journalism:  What  newspeople  should  know  and   what  the  public  should  expect.  New  York:  Three  Rivers  Press.   AcTvity:  Returning  to  JournalisTc  Norms  
  • 25. QuesTons?     Thank  you!   Jill  Hopke   jillhopke@gmail.com   @jillhopke   Jillhopke.com