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Dr. Jill Hopke
@jillhopke
Climate Change Science and Policy
DePaul University
October 17, 2017
Communicating on Climate
Ch...
• What’s at stake
• Socio-psychological underpinnings to
climate change beliefs
• Visualizing climate change
• My research...
NASA [NASA]. (2017, Jan. 18). 2016 is the third year in a row to set a new record for global average surface temperatures....
Climate Change as as a Distant, Far-off Problem?
Polar bears as a “condensation symbol” on climate change
• Climate change is hard to visualize
– Intangible and abstract, large-scale
global problem
• The problem with polar bears...
What Climate Change Means for Chicago
Communicating on Climate
Science
Climate Change Belief – “Six Americas”
Source: Yale Program on Climate Change Communication (2016, Nov. 30), http://climat...
Climate Change Belief – “Six Americas”
Artwork by Michael Sloan. Source: http://climatecommunication.yale.edu/about/projec...
• Personal experience
with extreme weather
events can impact
likelihood someone
believes global
warming is occurring
Extre...
• “Inoculation messages” help,
effective across political ideology
affiliations
• Pre-emptively highlight
misinformation a...
• Convey consensus of climate scientists
on human-caused climate change
– “97% of climate scientists have concluded
that…”...
• Peripheral / heuristic
information processing
Visuals, humor, credible
sources
• Promote positive
social norms
Show cl...
• Show rather than tell
 Show localized climate
impacts
• Use storytelling and
narratives
Tailoring Appeals to “Disengage...
• Study of how people
respond to visuals
about climate change
– 2015: Discussion groups
in London (2) and Berlin
(2)
– Int...
• Show real people
– Don’t stage!
• Tell new stories
– “Classic” images =
fatigue
– Go for less familiar,
thought-provokin...
• Show causes at scale
– People don’t
understand links to
daily life
• Climate impacts =
emotion /
overwhelming
– Put with...
• Show localized
impacts
– Balance with bigger
picture
• Be careful with
protest imagery
– Most people don’t
identify with...
• Lastly but important! Understand your
audience.
– For people on political right, “distant” climate
impacts = flatter emo...
My Research and Teaching
• COP21
– Nov. 30 to Dec. 12, 2015
– 195 nations agree to limit global
greenhouse gas emissions with
voluntary targets
• J...
The Guardian – Climate Justice Theme
Movement Orgs – Climate Justice Theme
Fossil Fuel Industry – Focus on Obama “agenda”
• Winter 2018
Undergraduate
Included in the new minor
JOUR 311 / CMN 363
Mondays and Wednesdays
2:40 – 4:10 p.m. in L...
Questions?
Jill Hopke, Ph.D.
jhopke@depaul.edu
Jillhopke.com
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Communicating on Climate Change

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A talk prepared for the kickoff of the DePaul University's new undergraduate minor in Climate Change Science and Policy.

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Communicating on Climate Change

  1. 1. Dr. Jill Hopke @jillhopke Climate Change Science and Policy DePaul University October 17, 2017 Communicating on Climate Change
  2. 2. • What’s at stake • Socio-psychological underpinnings to climate change beliefs • Visualizing climate change • My research and teaching Talk Outline
  3. 3. NASA [NASA]. (2017, Jan. 18). 2016 is the third year in a row to set a new record for global average surface temperatures. [Tweet]. Retrieved from https://twitter.com/NASAClimate/status/821762849496186880
  4. 4. Climate Change as as a Distant, Far-off Problem? Polar bears as a “condensation symbol” on climate change
  5. 5. • Climate change is hard to visualize – Intangible and abstract, large-scale global problem • The problem with polar bears – Gives impression the problem is far off and distant Going Beyond Polar Bears
  6. 6. What Climate Change Means for Chicago
  7. 7. Communicating on Climate Science
  8. 8. Climate Change Belief – “Six Americas” Source: Yale Program on Climate Change Communication (2016, Nov. 30), http://climatecommunication.yale.edu/visualizations-data/global- warmings-six-americas-november-2016/.
  9. 9. Climate Change Belief – “Six Americas” Artwork by Michael Sloan. Source: http://climatecommunication.yale.edu/about/projects/global-warmings-six-americas/.
  10. 10. • Personal experience with extreme weather events can impact likelihood someone believes global warming is occurring Extreme Weather and Climate Beliefs Damaged boats dropped in a heap by the storm surge of Hurricane Sandy on the New Jersey shore. Source: http://www.climatevisuals.org/.
  11. 11. • “Inoculation messages” help, effective across political ideology affiliations • Pre-emptively highlight misinformation and refute counter- arguments How to counter-act false claims on climate science? Source: van der Linden, S., Leiserowitz, A., Rosenthal, S., and Maibach, E. Inoculating the Public against Misinformation about Climate Change. Global Challenges: Climate Change. 2017. DOI: 10.1002/gch2.201600008. Retrieved from http://climatecommunication.yale.edu/publications/inoculate-public-misinformation-climate-change/
  12. 12. • Convey consensus of climate scientists on human-caused climate change – “97% of climate scientists have concluded that…” Inoculating Against Misinformation Source: van der Linden, S., Leiserowitz, A., Rosenthal, S., and Maibach, E. Inoculating the Public against Misinformation about Climate Change. Global Challenges: Climate Change. 2017. DOI: 10.1002/gch2.201600008. Retrieved from http://climatecommunication.yale.edu/publications/inoculate-public-misinformation-climate-change/
  13. 13. • Peripheral / heuristic information processing Visuals, humor, credible sources • Promote positive social norms Show climate-friendly behaviors are common Tailoring Appeals to “Disengaged” Publics Black-and-white backlight daytime photo of street in Melbourne, Australia. Source: http://www.climatevisuals.org/.
  14. 14. • Show rather than tell  Show localized climate impacts • Use storytelling and narratives Tailoring Appeals to “Disengaged” Publics
  15. 15. • Study of how people respond to visuals about climate change – 2015: Discussion groups in London (2) and Berlin (2) – International online survey (n=3,014) Climate Outreach – Climate Visuals Research Source: Corner, A., Webster, R. & Teriete, C. (2015). Climate Visuals: Seven principles for visual climate change communication (based on international social research). Oxford: Climate Outreach.
  16. 16. • Show real people – Don’t stage! • Tell new stories – “Classic” images = fatigue – Go for less familiar, thought-provoking Climate Visuals: Key Recommendations Kids Planting Flowers. Source: http://www.climatevisuals.org/.
  17. 17. • Show causes at scale – People don’t understand links to daily life • Climate impacts = emotion / overwhelming – Put with actions people can take Climate Visuals: Key Recommendations Traffic Jam USA. Source: https://www.flickr.com/photos/florian_the_great/.
  18. 18. • Show localized impacts – Balance with bigger picture • Be careful with protest imagery – Most people don’t identify with Climate Visuals: Key Recommendations People’s Climate March in New York City, 2014. Source: http://www.huffingtonpost.com/.
  19. 19. • Lastly but important! Understand your audience. – For people on political right, “distant” climate impacts = flatter emotional response – Images showing climate solutions = mostly positive emotions for individuals across political ideology Climate Visuals: Key Recommendations
  20. 20. My Research and Teaching
  21. 21. • COP21 – Nov. 30 to Dec. 12, 2015 – 195 nations agree to limit global greenhouse gas emissions with voluntary targets • June 1, 2017: Pres. Trump announces pending U.S. withdrawal from agreement Visual Twitter During COP21 Paris Climate Talks
  22. 22. The Guardian – Climate Justice Theme
  23. 23. Movement Orgs – Climate Justice Theme
  24. 24. Fossil Fuel Industry – Focus on Obama “agenda”
  25. 25. • Winter 2018 Undergraduate Included in the new minor JOUR 311 / CMN 363 Mondays and Wednesdays 2:40 – 4:10 p.m. in LPC New Climate Change Communication Course
  26. 26. Questions? Jill Hopke, Ph.D. jhopke@depaul.edu Jillhopke.com

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