Case Study Of Subway

Case Study Of Subway
Business Identification & Summary: The above case study is about the success story of Subway.
Subway's type of ownership is franchise. Subway was founded in the year 1965 in state of
Connecticut in the United States of America by Fred DeLuca who 17 years old at the time and was
looking to pay his college fees by opening a sandwich shop. DeLuca's restaurant has since expanded
and is, today, one of the largest restaurant franchises in the world. DeLuca started by getting a loan
of $1000 from a close friend who encouraged him to open his own restaurant. In 1965, he started his
first restaurant but the result was underwhelming. Instead of closing his business down, he went on
and opened a second restaurant. Yet again, the result was underwhelming. ... Show more content on
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It sells mostly submarine sandwiches (subs) and salads. It is owned and operated by Doctor's
Associates Inc. Subway is one of the fastest growing franchises in the world, with over 44,000
restaurants in over 110 countries and territories as of September 18, 2015. It is the largest restaurant
chain in the world. Subway's international headquarters is in the state of Connecticut; five regional
centers support Subway's international operations. The regional offices for European franchises are
located in Amsterdam; the Australia and New Zealand locations are being assisted from city of
Brisbane in Australia; the Asia continent locations are supported from offices located in city of
Beirut in Lebanon, and Singapore city; and the Latin America support center is in state of Florida. In
1965, Fred DeLuca borrowed $1,000 from friend Peter Buck to start "Pete's Super Submarines" in
Connecticut, and in the following year they formed a company called Doctor's Associates Inc. to
oversee operations of the restaurants as the franchise expanded. The name of the holding company
is coming from the fact that DeLuca was aspiring to become a doctor but instead opened a
restaurant that eventually became Subway. In the year 1968, the sandwich shop was renamed
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A Swot Analysis Of Jimmy John's
In order to understand how each of these sub shops position their brand it is important to understand
the history of the company. Let us start with Jimmy Johns. Jimmy John Liataud started Jimmy
John's in 1983, concentrating not only on developing sandwiches from his own recipe, but also
stressing "freaky fast" delivery (History, nd.). This appealed to students in the nearby Eastern
Illinois University (History, nd.). Subway, was started by Fred DeLuca with financial help from Dr.
Peter Buck, in 1965, as a way to pay from his med school education (Subway, nd.). DeLuca needed
to learn the basics of business, as well as the importance of serving well made, high quality
products, providing excellent customer service, while keeping operating costs low and finding great
locations (Subway, nd.). ... Show more content on Helpwriting.net ...
Jimmy John's advertises the greatest gourmet sandwiches, with "freaky fast" delivery. Their options
are much less customizable than Subway. Jimmy John's focus is on speed and simplicity. Subway
advertises quick, nutritious meals for the whole family. Subway allows any sandwich to be made
anyway. They focus on quick, fresh and nutritious meals.
These two brands are similar in that they provide subs as an alternative to fast food. The differences
are numerous. Jimmy Johns' calorie count on the subs can be significantly higher than those of
Subway, but Jimmy John's does not try to compete in this category. Jimmy John's focuses on the
quickness on their ordering and delivery process, where Subway focuses on the customizable,
nutritious array of options to provide a quick fresh meal for their customer. The Subway brand can
also be found all over the world, Jimmy John's is strictly a North American

Franchising Subway Essay
Franchising Subway Franchising has attracted some 34,000 people in the UK to invest in their
future in self employment. Here are 15 reasons why franchises offer an attractive business
opportunity. 1. Established brand value. Prior to launching a franchise, the franchisor has developed
and established attractive and meaningful branding for the operation, and as the network of
franchisees expands the national recognition of this brand grows. When a franchisee enters into a
mature franchisee network, they will benefit from the national name recognition the brand has built
when it comes to their own marketing initiatives, while even new launch franchises have invested in
professionally designed and intellectually protected branding to ... Show more content on
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The franchisee can enter into self–employment confident that they are well prepared to tackle the
challenge ahead. 6. Established profit margins. Setting price levels to balance between
competitiveness and profitability is a complicated process, often involving some trial and error that
can prolong the development period of the franchisees business before break even. The franchisor
will be able to help franchisees set the right pricing levels from day one to ensure they are not under
or over quoting, maximising the profits their business generates. 7. Recommended suppliers or
direct supply. The franchisor will be able to offer assistance in sourcing the products and services
that franchisees will require to operate their business, and in some cases will even act as the
franchisees main supplier. 8. Ongoing training. Whether the franchisees initial training is one week
or two months, they won't be expected to absorb everything immediately. Many franchisors stagger
their initial training to help franchisees learn while they are 'on–the–job'. This commitment to
ongoing training also enables established franchisees to benefit from improvements in the
franchisor's training provision, and eases the introduction of new products or services to the
business. 9. Continual support. Having the back up of a larger company is one of

Quiznos Went Out of Business in Rexburg
Why did Quiznos go out of business in Rexburg? "Did you know that we are closing this week?"
she asked. It was the same lady who had taken my order and made the same sandwich for me every
week–and sometimes more... for the last couple of years. I almost couldn't believe my ears as I
replied saying, "Are you serious? When?" The Quiznos that was once very close to my house in
Idaho Falls was going under. It was the start of something that would truly prove to be detrimental
to my physical and emotional well–being. Now fast–forward a couple of years. Imagine that you're
in my shoes, with the knowledge that there is not a Quiznos in operation (that you know of) within
150 miles. Then you see it: the Quiznos sign. You walk up for a closer look, and find that the place
is completely desolate. How would you feel? Would you ask yourself why? How? Because that is
exactly what I did.
So what is the most important thing in a restaurant? You'd think it would be food. In a talk given by
Thomas Keller, a restaurant owner, about what excellent food does to a restaurant, Mr. Keller talks a
lot about the quality of food, and a customers experience. The experience that one has in a restaurant
is something that should be completely about the consumer. If the consumer does not have a good
experience at a restaurant, there is a good chance that he or she will not come back. The quality of
the food at a restaurant can depend a lot on the quality of ingredients. It's important to always have
the

Case Number One
Case Number One – Subway Sandwich Shops Situation Analysis
Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT
551 class, is an undisputed market leader in a segment that is "firmly established as a nationwide
food item for which there is plenty of room in all areas" (University of Phoenix, 2008). However,
with a growing competition, changing consumer trends and increased product specialization,
Subway's real strategic marketing challenge is to be able to develop and maintain a differential
advantage while sustaining sales growths and profitability.
Subway Sandwich effectively competes with other fast–food restaurants by including and promoting
healthier meals into its menu, as demonstrated by ... Show more content on Helpwriting.net ...
"Customization of bread types, flavor, toppings and ingredients coupled with fresh, steamed, toasted
preparations provide combinations that appeal to almost all consumers" (Tristano in Levin, 2008).
Based on the factors and demographic data exposed above the following market needs were
identified:
– Consciousness: desire for fresh ingredients and healthy foods
– Convenience: food prepared fast before the consumer's eyes
– Flexibility: meal customized to the customer's taste
– Adaptation: menu options adapted to regional and ethnical needs
– Product, price, promotion and place adapted to the consumers' needs
Market trends
In the last decade, a lot of emphasis has been put on adopting healthy eating habits and informing
the consumers that the healthy–eating option was available in fast–food restaurant chains.
Interestingly, consumers eating in fast–food chains were found to be more likely to order fattening
side dishes if they think that they are consuming a healthy diet (Men's Fitness, March 2008). This
observation is also true in Subway restaurants where a 12 inch Italian sandwich contains over 900
calories compared to the 600 calories BigMac from MacDonald's (Wilson Quarterly, Winter 2008).
Thinking they are eating "healthy", Subway patrons then splurge on soft drinks, potato chips and
desserts accompanying their sandwich, especially is they are offered as part of value meals.
Fast food chains across the board are looking into

Subway Is Testing A New Rebranding Campaign
Overview
On August 18, 2015, longtime Subway pitchman Jared Fogle was arrested under a child
pornography investigation. Quick to respond, Subway communicated to press via public comment
and Twitter on their stance. Hours after the arrest, Subway made public its separation from Fogle
and its disgust and lack of knowledge of the crimes committed. Because of their quick response,
while they were directly tied to Fogle, most of the negative response was placed on Fogle and not
Subway. Moving forward, Subway is testing a new rebranding campaign in Australia that focuses on
products, rather than a pitchman.
Company History:
In 1965, a 17–year–old medical school student, Fred DeLuca, opened up a submarine sandwich
shop in Connecticut on a $1,000 loan from a friend. By 1982, the chain had opened up its 300th
location. In 1984, the Subway sandwich chain was introduced overseas and by 1990, there were
more than 5,000 locations. Today, Subway has the most sandwich restaurants in the world at 37,000
locations (3). Known for their freshly baked bread and healthy options, Subway restaurants are
located in schools, malls, gas stations, airports and even zoos. In 1995, the Subway began its
journey towards becoming a major supporter of motorsports. In 1996, www.subway.com was
launched and was featured multiple times in the movie "Happy Gilmore" (3). In 1999, an article was
written about an overweight college student who lost a large amount of weight eating nothing but
Subway sandwiches

Marketing Management Case Analysis
Marketing Management Case Analysis
Subway® Sandwich Shops
Abstract
Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and
stomachs of families all around the world. This highly successful sandwich shop was the dream of
high–school graduate Fred DeLuca. With the financial help of long–time friend Dr. Peter Buck, Fred
opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair
had opened over 16 shops around Connecticut. In the year 2004, the SUBWAY® chain entered its
39th year of operation. It is the world's largest submarine sandwich chain with more than 21,000
restaurants in 75 countries. As a matter of fact, the SUBWAY® chain operates more units in the US
... Show more content on Helpwriting.net ...
SWOT Analysis
Strengths
• Satisfies the need for convenient, value–oriented products that taste good
• Health appeal – providing healthier alternative to fast food
• Great marketing slogans
• Eclipsed McDonald's as the largest restaurant chain in the country
• Team effort
• Jared Fogle campaign
• Testimonials
• Nationwide food with room for growth
Weakness
• Cannibalizing sales at existing units
• Franchises battling with franchisers for more control over their business
• Developing a differential advantage in a highly competitive and dynamic market
Opportunities
• Prospective Franchise Growth
• International Foundation
• Expansion in non–traditional areas
• Low start–up cost

• Training & constant support
Threats
• Competition intensified with hamburger chains offering sub–like concepts
• Finding locations for newly purchased franchises
• Deli's offering larger selections have/are entering the market
Recommendations
The sandwich market is gaining popularity in American culture. Several competitors are now
present in the market place competing against Subway®. Many of the fast food providers are
currently trying to capitalize on this growing market. The food sales market is growing and
Subway® has marketed their sandwiches as hearty and healthy. This is one of the many marketing
strategies that

Global Strategy Analysis Of Subway And Coca Cola
Global Strategy Analysis Carl Sidney B7840 / Strategy Formulation Implementation and Evaluation
Dr. Dool Strategic Alliance is the collaboration of two companies who came together to implement
an idea that will benefit both parties (Strategic alliance, 2009). It is crucial that both parties
understand what's really at stake in order to make their partnership successful. In this paper, the
writer took the time to analyze a partnership between Subway restaurants and Coca–Cola products.
In addition, we will look at the economic benefit for each company. When dealing with businesses
there is a potential for ups and downs during the operations process. The author will examine this
collaboration between Subway and Coca–Cola while using Porter's Five Forces framework
including a PESTEL (Political, Economic, Social, Technological, Environmental and Legal)
analysis of these two companies. Subway's first restaurant was opened in Bridgeport Connecticut in
August 1965. Their goal at the time was to serve a high quality product by providing excellent
customer service. One of their key approaches to success is to keep a low operating cost with a great
location to grow their business. Nowadays, Subway is the world largest submarine chain with more
than 40,000 restaurants in 105 countries (Subway, 2013). Coca–Cola was founded in 1886 by
pharmacist Dr. John Pemberton who wanted to create a distinctive soft drink. The majority of the
company was sold to Asa Candler who took the

Marketing Strategy Of Subway
SUBWAY (PRODUCT)
There are variety of choices in the menu of Subway. Sandwich is the main product that Subway
selling. Other than sandwich, Subway also sells other products example like soups, snacks, drinks,
cookies, wraps, muffins and salads. Customers can specially customize the sandwich based on their
tastes to fulfill each of their cravings. Subway is where the place that customers can create their own
sandwich and enjoy it at the same time. Subway's sandwiches are been categorized into three kinds
of sandwiched which are classic, premium and favorites.
Types of classic sandwiches included Spicy Italian, Steak and Cheese, Chicken Teriyaki, Meatball
Marinara, Seafood and Crab and Veggie Delite that suits for vegetarian. A set of classic ... Show
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Set a price is important for a new product since it will affect the sales of Subway products, for
instance Subway Juicy Fruity in the market. Subway Juicy Fruity can set prices that lower than the
substitutes goods so that the demand of Subway Juicy Fruity will increase. Subway has to deliver
better customer satisfaction than competitors.
PLACE
Place refers to the distribution channel of a product. The consumers will only buy the product that
are available and only if the firm sells or promote the product. Therefore, distribution has a huge
effect on profitability of Subway Juicy Fruity. Subway has to set up their outlet at the place whereby
the human traffic flow is heavy like tourist spot, amusement park, business centers and train station.
As there are the places where most potential profit can be generate from.

Challenges And Weaknesses Of F & B Turnover
5.0 THE CHALLENGES AND ISSUES OF THE F&B OPERATION
There are some challenges and issues arise at the Subway restaurant operation. One of it is high
employee turnover. As we know, the fast food industry has one of the highest turnover rates of any
industry. Employees are often temporary or seasonal workers, most of them students working during
the semester breaks or part–time jobs. Also, the low wages affect the workers too, they may leave as
soon as they get a better offer. The turnover rate in the industry varies from restaurant to restaurant
and year to year. There are many factors that contribute to employee turnover such as the younger
employees are more likely to leave their jobs and frequently they are working part–time positions.
Employees ... Show more content on Helpwriting.net ...
Strengths and weaknesses are arising inside the companies which mean the internal environment of
the organization. The opportunities and threats are arising outside of the companies which mean the
external environment of the organization. Strengths are what the organization or companies are
good at doing or a characteristic that gives it an important capability. At the Subway restaurant, one
of the strength is largest fast food restaurant chain in the world by the number of outlets. Today, the
Subway brand is the world's largest submarine sandwich chain with more than 37,000 locations
around the world, and the number kept increasing year–by–year. In Malaysia, there are more than
176 Subway restaurant chains. The more the chains, more brand recognition it gains. People will
easily aware with this brand and trademark. Next, marketing and promotional strategies for Subway
do not need high expenses. They do not need to do wide and many of advertising. People already
know the brand, they actually do promotion on the internet and also flyers and banner that cost less
in their advertising. Subway also employs expert for marketing techniques and promotional
strategies to attract and build their customer base. Besides, Subway has choices of healthier meals.
Suitable with their slogan "Eat Fresh", Subway offer wide range of low calorie, fresh and nutritious
food, which we cannot found in other fast food stores. Nowadays we know that people have more
aware with healthy lifestyle, one of them the healthier food. So Subway meets the current trend of
healthier food and be the choice among many people especially in

Essay On Subway
Introduction SUBWAY is a fast food restaurant franchise brand well–known around the world owed
by Doctor's Associates Inc., Subway was founded in 1965 by an American seventeen–year–old
entrepreneur name Fred DeLuca with his partner Dr. Peter Buck. Subway's headquarter is located in
Milford, Connecticut, USA (Subway.com, 2015). With a loan of $1,000, they started to open their
1st store named Pete's Super Submarines in Bridgeport, Connecticut as sandwich shop and formed
Doctor's Associates Inc in 1966. In 1968, the shop was rename SUBWAY with the goal of opening
32 stores in 10 years period and since then, Fred has realized how important the products quality as
well as the customer service with an reasonable price and accessible locations are to operate the
business and expand its growth (Subway.com, 2015). Now, SUBWAY is known ... Show more
content on Helpwriting.net ...
Along with that, another major problem Subway also struggling is the services provided in the
franchises are not consistent, some stores may provide excellent services while others may provide
poor or unqualified services. Despite the service inconsistent throughout the franchises, Subway has
accused for deploying too much control over the franchises which lead to many conflicts that have
happened between Subway and its franchises. In 2006, more than 14,500 Subway restaurant
operators sued their franchisor for a growing dispute over control of its advertising budget. CNN
Money has report that Doctor's Associates Inc. was forcing the franchises to agree on a new
franchise agreement that allow Subway to have total control of money that franchises paid into an
advertising trust fund (Seid,

Quiznos Subs Essay
What is the current state of the Quiznos brand?
Quiznos Subs, founded in 1981 is based in Denver, Colorado. It was designed for busy consumers
looking for high quality subs as an alternative to fast food. Quiznos is currently located in fifty
states and over thirty countries.
Quiznos recently filed Chapter Eleven and what was once a franchise of over 5,000 stores is now
only 2,100.(Quiznos Files for Bankruptcy, n.d) They are currently focusing on restructuring the
company in order to reduce their debt by over four hundred million dollars. This plan they hope will
renew the brand and reinforce what Quiznos original plan was. (Quiznos Files for Bankruptcy, n.d )
Their debt in total is over five hundred and seventy million.
Quiznos two ... Show more content on Helpwriting.net ...
(Quiznos Files for Bankruptcy, n.d )
What is Quiznos's market share compared to Subway, and how much market share is available in
the sandwich segment globally?
Quiznos's biggest threat is that it competes with Subway's $5 foot long, Subway is successful due to
how it advertises itself also.(QSRweb, n.d) Quiznos competitive advantage is that it has way more
variety, from the sizes of their subs, to various different options and way zestier ingredients. As far
as market share they are a competitor in the fast food market. Their market share is very small
compared to Subway. Quiznos saw a fall in market share of over 50% which was from 5,000 to now
only 2,100 stores. (QSRweb, n.d) Quiznos is now behind Subway the leader and Jimmy Johns at
second. Subway has over 40,000 stores globally so there is no comparison. (QSRweb, n.d) Quiznos
did not only struggle with Subway as far as pricing globally but also with the Jared campaign of
2000 that focused on healthier foods pleasing the average consumer who are health conscious.
There is an increase in overall market share of the sandwich segment globally as it is said that
consumers are purchasing sandwiches away from home versus making them and taking them from
home, like the days of old. Consumer demand is there because of the need for lower prices, fresher
ingredients, healthier items and more variety. While there was a major closing

Subway Swot Analysis Paper
Subway
Introduction
Subway is the largest restaurant franchise in the United States. The Subway chain has been
established for about 38 years and it has reached number one in increased percent sales and
consumer awareness over time. Subway 's accomplishments are mainly due to its brand awareness,
product image and diversity in the fast food industry. However, in the presence of strong
competitive pressure from its rivals, Subway has to make some strategic changes in order to prosper
in the market place. This paper is aimed to give a thorough situational and SWOT analysis based on
the facts presented in the case as well as internet updates. Additionally, some recommendations on
Subway 's marketing strategies that are specifically on ... Show more content on Helpwriting.net ...
There have been attempts to build store volume by experimenting with a breakfast menu at some
stores. Other thoughts to increase volume consist of targeting consumers for the dinner and late
meals as well as increased marketing to children. Growth is still a priority for Subway, one it hopes
to achieve by expanding its non–traditional sites.
Updated Information Subway is a leader in its industry with many accolades. Subway has been rated
the number one franchise opportunity by Entrepreneur Magazine for 11th time in the past 15 years.
It is ranked the number one franchise by Franchise 500, ranked number two as the fastest growing
franchise, and ranked number one as America 's top global franchise. Currently with 13,247
locations in the United States and 1,800 restaurants in Canada, Subway has surpassed McDonald 's
by 148 in number of locations and now is the world 's largest submarine sandwich chain. Besides
the United States, Canada and Australia are the two largest markets for the Subway brand and the
Benelux countries are also considered to be an area with tremendous growth potential. Appendix
one, table one shows the number of Subway locations opened over the years. In August 2003,
Subway was presented with the Customer Loyalty Award in the Quick–Serve Food category.
Subway 's customer retention is due to its healthy menu options and menu variety (Kane, para 2).
According

Subway Restaurants And The Fast Food Restaurant Franchise...
KITCHEN & KITCHEN LTD.
Introduction of Company:
Subway is and American fast food restaurant franchise. That primarily sells sandwiches and salads.
Subway is owned and operated by Doctor's Associates Inc. and doing business as Subway IP Inc.
Subway is one of the fastest growing franchises in the world. Subway having 44818 restaurants in
112 countries and territories as of Aug 9, 2016.only the united states has 26880 stores. Subway is
the largest single brand chain in the world.
Subway international headquarters is located in Milford, Connecticut, U.S. founder of subway
restaurant is Fred DeLuca and Peter Buck. Founded in Aug 28, 1965 in Bridgeport, Connecticut,
U.S. currently the president of subway is Suzanne Greco.
Since 2007, subway has consistently ranked in Entrepreneur magazine's top 500 franchises list. In
which it ranked 2 in 2012. It also ranked 2 as "Fastest Growing Franchise" and "Global Franchise"
list.
Subway restaurants started in NZ in 1994 after seeing potential and opportunity within the fast food
industry for great tasting, better food. New Zealand now boasts over 250 stores throughout the
country, and Subway restaurants has become a very popular and well respected brand offering high
quality product and great service and providing Kiwis with a freshly made, better choice. Subway
restaurants continue to grow.
Subway's Mission statement is: "To provide the tools and the knowledge to allow entrepreneurs to
successfully

Essay on Jimmy John's Competitive Forces Model
Jimmy John's Introduction The first Jimmy John's was created in 1983 in Champaign, Illinois, by
Jimmy John Liautaud. Liautaud founded Jimmy John's on the idea of providing the gourmet
sandwiches for a low price. The first Jimmy Johns was run out of a garage with used equipment, and
without an ice machine for the drinks because there wasn't any room. Liautaud grew interest in his
sandwiches by giving out free samples to people around town, especially college students. As word
spread about his sandwiches, Jimmy John's began to gain acclaim and began to make money.
(Gibbs, 2005) 1985 marked the opening of the second Jimmy John's. Since then the sandwich shop
franchise has continued to flourish with over 690 stores currently open ... Show more content on
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With Jimmy John's reputation for quick service, the most notable substitute would be any of the
many fast–food restaurants available. Second would the option of a sit–down restaurant. Also, a
final substitute would be the option for consumers to purchase food from a grocery store and eat at
home. The fast–food restaurants that would most likely serve as substitutes would be places like
Burger King, McDonald's, Taco Bell, and Wendy's. These restaurants offer relatively inexpensive
food like Jimmy John's, and also cater to the customer that is in a hurry. Jimmy John's holds a
decided advantage over these fast–food burger and taco restaurants with their offer of fresh
ingredients and a healthier sandwich. Sit down restaurants may be able to compete with Jimmy
John's in their ability to offer a more nutritious meal, but they do not offer some of the other
amenities that are available at Jimmy John's. A sit down restaurant will not offer the quick
turnaround of a freshly made sandwich or be able to match the price of a Jimmy John's meal.
Consumers who purchase their own food and make their meals at home will be able to compete with
Jimmy John's on both price and nutritional value, but will not have the speed or ease of ordering a
sandwich from Jimmy John's. These three substitutes offer viable options to the customers in Jimmy
John's target market, but Jimmy John's

Subway Essay
Introduction The third major expeditious pabulum hawser in the world is Subway chain restaurant.
The initial subway chain was founded in the year of 1965 by the progenitor who is kenned as Mr.
Fred De Luca. He commenced operating his very first expeditious aliment restaurant at the age of
17. Besides that, the subway restaurant were opened nine years after its substratum in Connecticut.
Now there are more than 30,000 Subway restaurants in 88 countries ecumenical and it is the world's
most expeditious growing franchise chain. Incipient Subway restaurants are opening all the time.
The franchise chain has employed more than 150,000 people. Subway offers customers many
different kinds of fresh submarine sandwiches withal called "subs". Customers always decide how
they optate their sandwiches to be accommodated. Subway's advertising is predicated on freshness.
Slogan "Eat Fresh" tells that Subway chain uses only freshly baked bread and fresh ingredients.
Subway has an abundance of competitors for example McDonald's, Burger King and KFC .Abstract
Mega Environment International Element In 1974, began authorizing. They didn't have any big
thought ... Show more content on Helpwriting.net ...
No. 1, they all had expertise in the Subway business. No. 2, they lived in the territory. And No. 3,
they had adequate incentives to get the job done. There are only three things that they do. Build
sales at the store level, Build profits at the store level, and we build more stores. The first two things
go together, of course. It's pretty tough to build profits without sales. But we know that if we can
boost profitability, we'll have an easy time building out our store network, because our franchisees
will be getting a better return on their investment. At their peak, 12 kosher Subway locations were
open in the U.S, including Kansas City and 5 in New York. As of 2011, only five remain: Cleveland,
Miami, Los Angeles and two stores in

Subway Swot Analysis
INTRODUCTION
BACKGROUND:
Subway was established in 1965 when 17 year–old Fred DeLuca cooperated with Dr. Peter Buck
and opened the main Pete's Subway in Bridgeport, Connecticut. Subway didn't begin diversifying
until 1974, when its initially establishment area opened in Wallingford, Connecticut.
SUBWAY brand is the world's biggest submarine sandwich chain with more than 44,000 areas
around the world. They've become the main decision for individuals looking for speedy, nutritious
dinners that the entire family can appreciate. From the earliest starting point, Fred has had an
unmistakable vision for the eventual fate of the SUBWAY mark. As they keep on growing, we are
guided by his enthusiasm for charming clients by serving delightful, made–to–request ... Show more
Clients constantly get a kick out of the chance to pick and the more decisions they can make about
their buy the more fulfilled they are with it. Subway is superior to anything some other vast fast
food chain in giving the decision of supper customization.
Biggest fast food eatery network on the planet by the quantity of outlets. As of now the company
works 38,181 Restaurants in 99 nations, more than McDonald's or whatever other fast food chain
administrator.
Advertising and limited time systems. Subway utilizes better advertising systems and limited time
techniques than pull in and develop their client base. The best Subway's limited time special was to
offer foot longs for just $5, which turned into another valuing standard of a sub.
Decision of more beneficial dinners. Subway offers a scope of low calorie, new and nutritious
sustenance, which you can't discover in other fast food stores, at any rate not to such a degree. This
Subway quality meets current pattern of eating more beneficial nourishment.
Organizations with Britain and American Heart Associations. Subway has gotten testaments from
both associations that it serves wellbeing dinner alternatives, which is an awesome reward and
separates the business from other fast food

Subway Analysis
How Subway Tops The Fast Food Chain
Introduction The first Subway was founded in 1965. The founder of the Subway chain, Fred De
Luca, started running his restaurant business when he was only 17 years old. The first Subway
restaurant was opened nine years after its foundation in Connecticut where the headquarter is now
situated. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the
world‟s fastest growing franchise chain. New Subway restaurants are opening all the time. The
franchise chain has employed more than 150,000 people. (Subway 2009)
Subway offers customers many different kinds of fresh submarine sandwiches also called "subs".
Customers always decide how they want their sandwiches to be ... Show more content on
Helpwriting.net ...
Subway try to provide new concept with the idea of "Healthy Fast Food" by using the excellent
product as their product differentiation strategy, with good taste, fresher and high quality of
ingredients and clean process.
To summarize their keys strength for differentiate the product and success their business, we can
separate their key factors into 4 sorts.
First is "Healthy" with the combination of many kind of vegetable with meat and their many types
of their own special sauces, their sandwich completely provides the essential nutrients. This will
lead the consumer can eat fast food which provide them quick service without destroying their own
health. Subway use this key strength to influence the consumers, especially group of people who
highly concern about their health. In addition, Subway has a various menu which lead them to reach
broadly target group.
Second is "Tasty". Besides Subway is a healthy fast food, it's also tasty. With their good quality of
the ingredients and their special sauces, Subway offer the concept "eating good doesn't have to taste
bad" to the market.
Third is "Make to order". The customer can eat what ever they want with any types of combination.
The customer could select their own topping and sauces with 11 types of bread included 9–Grain
wheat, Hearty Italian, Honey Oat, Italian (White), Italian Herbs & Cheese, Monterey Cheddar,
Parmesan Oregano,

Subway Analysis
Abstract
Currently, franchisee is one of the most popular business models in Australia. In 1965, an American
university student formed the SUBWAY, a submarine sandwich restaurant. After 30 years
development, Subway creates a sandwich empire through franchisee model and fast extent to 90
countries with more than 300000 restaurants in global range. Currently, economic crisis is impacted
Australia and deeply bring the negative influence to Australia economic system. The data indicate
Australia is involved in stagflation and unemployment reached the history record constantly. The
report will addressed the issues of SUBWAY franchisee which provide a brief understanding of
internal and external environment which may apply to impact on the ... Show more content on
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6. Process: High quality and convenience service process provide an unique experience to customer
from take order to collect product.
7. Physical Evidence: a comfortable environment of restaurant, friendly treatment and customer
satisfaction are the best describe to the physical evidence.
External Environment Analysis
There are three external environment components which may impact on restaurant, demographic,
Technological and Economic environment.
Demographic Environment
The purpose of the scanning the social, demographic and culture is to determine the significance of
population changes on the nature of population and customer purchase behaviour. (Reed 2007)
Obviously, population change brings huge impact to product lines and service model. Currently,
more and more new residential immigrate to Australia and Box Hill is traditional Asia area. That is
meaning the customer needs are more various and restaurant should modified the manual to fit
various taste and religion. As we all know, Subway is traditional western fast food provider. The
food is developed more suit western taste. My survey tested the eighty customers' attitude at the Box
Hill Centro, the samples are random picked, which classified two groups, local peoples and new
immigration or oversea student. The survey found that more than 40% interviewers are "very like"
to take meal at Subway, 30% interviewers "like" Subway, 15% interviewers had no comments and
15% interviewers

The Subway Restaurant Chain
I. Introduction
The Subway restaurant chain is marked by its impressive leading global growth. It is the largest
restaurant chain in the world. And its foundation and history could be not only a good example for
the understanding of business, entrepreneurship and franchising, but also a story which can inspire
and awake all of us to new possibilities in our own lives and careers.
II. The story of Subway The story of the foundation of the first Subway restaurant started in 1965 by
the 17–year–old Fred DeLuca who, seeking to earn money for college, decided to take a $1000 loan
and opened a submarine sandwich shop that eventually grew into the number–one restaurant chain
in the world. The young man was willing to earn some money to have ... Show more content on
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Business Modelling at an enterprise level
i. Organizational chart
Attachment 1 in Appendix
The organizational structure of a Subway restaurant has a clear hierarchy and it is signed by explicit
responsibility and activity allocation.
The highest position of the employee chain in the Subway restaurant is taken by the general
manager. He is directly responsible for the governance of the entire restaurant operation. The
manager should make sure operations reflect the culture of the whole corporation, ensure the policy
of the company is being followed and guarantee that customers are satisfied with their experience.
Managers are responsible for the hiring and firing decisions too.
In their organizing tasks they have to build a structure of working relationships between all of the
members in the organization, that best allows them to work together and attain goals.
By directing managers define directions , state a clear conception for employees to follow and help
them understand the role they play in the achieving of goals.
The directing functions tend towards a high level of motivation and commitment from employees to
the organization. In a larger restaurant, there may be one or several co–managers onsite to assist
accomplishing these

Subway Case Analysis Essay
Case Study #1 – Subway Sandwich Shop Analysis Case Study One – Subway Sandwich Shop
Situation Analysis A situation analysis is an honest valuation of the opportunities and potential
problems facing a prospective or existing company. Through analysis a deeper understanding of an
industry, competitor and possible options can be examined. Subway Sandwich shops early history
roots can be traced back to the summer of 1965, with a $1,000 investment a new venture was born.
Fred DeLuca and Dr. Peter Buck worked hard to expand their business by 1974; the duo owned and
operated 16 units throughout the state of Connecticut. (Subway History, 2006). A turning point for
the partners was 1974, at this juncture the duo decided to take ... Show more content on
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We have become a wealthier, older, more educated society along with being more ethnically diverse.
Along the way traditions have changed what was uncommon is now common when it comes to
dining out. Places like Subway appeal to time crunched consumers looking for a healthy low cost
meal.
Market Trends The sub sandwich franchise Subway, has been trail blazing the sandwich the market
for year's coming up on the tails of Subway is Quizno's. "Consumers are noticing what restaurant
industry analysts have seen for years. By making toasted sandwiches a hot item, Denver–based
Quiznos has become the fastest–growing restaurant chain in the country, trailing only Subway as the
nation's No. 2 sandwich shop — not counting hamburgers" ( Apuzzo, Quiznos vs. Subway, 2005).
Quiznos menu offers slightly more expensive food in larger more open retail locations. The
sandwich wars continue between Subway and Quizno's but smaller local competitors want to give
the submarine sandwich king's a run for their money. "Submarina Inc., the San Marcos–based fast–
casual chain with 45 stores in the West, is looking to take its cutting board nationwide against the
ubiquitous sandwich kings Subway and Quiznos." Submarina, Inc. believes the sandwich market is
still underserved according to one restaurateur. Subway appeals more to lower–income, price–weary
folk while we have a little more costly, higher–end

Supplay Chain Management
http://www.qsrweb.com/article/100992/Supply–chain–technology–ensures–Subway–quality Chain
Leader: Subway franchisees have found a way to ensure a safe and consistent supply chain by using
an Internet–based supply–management system. Subway's Independent Purchasing Cooperative,
which is owned by the chain's North American franchisees, has been using supply–chain software
since the end of 2001 and rolled out the food–quality component, called Qualitynet, in 2004.
Miami–based IPC manages the supply chain from manufacturers through the distribution centers
and into the 24,000 stores. Its responsibilities include negotiating pricing, maintaining relationships
and managing quality. ... Show more content on Helpwriting.net ...
By adding lightweight items such as straws and napkins, it was able to cube out the loads and bring
an end to the shipping of air. The third source of innovation for IPC and Subway lay in the
production and shipping of bread. Rapid growth in the number of stores was putting a strain on the
old system, with bakeries running at 110–percent capacity in the summer months. IPC knew it had
to add bread plants; the only question was where. Working with C.H. Robinson, the company
analyzed the location of its current plants and DCs, devising multiple "what–if" scenarios to come
up with the most efficient network and lowest landed cost. One new bread plant in Tolleson, Ariz.,
operated by Southwest Baking, deployed state–of–the–art, fully automated systems to allow for
increased production and greater flexibility in volumes. Other facilities were built in Austin, Tex.,
Columbia, S.C. and Centralia, Wash. The new network, with plants closer to the source, allowed
Subway's vendors to double the efficiency of bread–line capacity while improving product quality,
Clabby says. IPC and C.H. Robinson reevaluate the bread–sourcing plan each year, taking into
account changes in manufacturing costs, bakery capacity, volume commitments, market demand and
cost per case. IPC works closely with Subway's marketing and product–development managers to
support new demand. The $5 foot–long promotion, for example, led to a 20–percent increase in
sales. That caused a 48–percent

Pestle Analysis For Subway
Subway is one of the most popular fast food chains and have their outlets in different countries
around the world. In this report, the external situation analysis is carried out using the tools PESTLE
analysis. On top of that strategy for Subway is also recommended in this report. Subway is an
American fast food that found in 1965 by Fred Deluca and Dr. Peter Buck. The store was started
with $1000 budget which Fred took as a loan from Dr. Buck. The two partners started their franchise
business policy in 1974 when they realized their goal, which was to open 32 stores was unable to
reach in time. Their main selling item is salad and sandwiches, and the first store is located in
Bridgeport of United State. Subway offers customers many different kinds of fresh submarine
sandwiches also called "subs". Customers always decide how they want ... Show more content on
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It gives width and deep view of the whole environment from many different angles that one wants to
check and keep a track of while contemplating on a certain idea and plan. All the aspects of this
technique are crucial and important for any industry or business. Not only for just understanding the
market, this analysis represents one of strategic management that not only defines what a company
should do. It may be so, that the importance of each of the factors may be different to different kinds
of industries, but it is imperative to any strategy a company wants to develop that they conduct the
PESTLE analysis. This analysis also can help companies fix the goals and strategies. Without this
analysis, the company may face different types of problem. For example, the company cannot
deeper understand to external environment and may cause legal issue, weak strategic planning,
economic problem, confuse the position of organization for future trends and

Swot Analysis Subway
Introduction
Dr. Peter Buck and Fred Deluca partnered together to venture their first submarine sandwich shop in
Bridgeport which was called as Pete's Super Submarines. 312 sandwiches were sold on the very first
day. Its brand is ranked number one in the sub sandwich category by 'Entrepreneur' magazine held
consistently throughout the years. In 90 different countries, Subway has 32,004 restaurants with
over 150,000 employees across the world. Subway is the second largest It is owned and operated by
Doctor's Associates. And became the number one Quick Service Restaurant chain in the world.
"Subway Fresh Fit" can be found in the countries of US, Canada, Australia and New Zealand
gaining considerable popularity. Healthy salads and veggie, the ... Show more content on
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Tax increases, changes in government politics and closing of geographic markets.
Porter's five forces model
New Entrants– Below are several factors that invaders are difficult to enter an industry:
Economies of scale – In order to compete with the established firms, Startup companies have to
operate with small margins.
Capital requirements – It is very difficult for firms to enter into new ventures simply because the
capital required is too high and the existing firms need not worry about new competition.
Access to distribution channels – New companies struggle to market their products and compete
with the existing competive market.
Government policy – Potential firms rely on favorable government policies for their entry to the
market
Differentiation – new firms will struggle to make an impact on customers by showcasing what
makes their product stand out the existing market players
Switching Costs – In the current scenario the general support structure in place for alternative fuel
vehicles is very poor that even though gasoline prices grow, people are reluctant to buy an
alternative fuel

Italiono's Pizza
Today is Ronny's first day at Italiono's Pizza And Sub's. Its Saturday... busiest day of the week.
"How hard can it be?" he thought to himself. Ronny is given the uniform, a red and black, polyester
shirt. He pinned on his new name tag with Italiono's Pizza And Sub's written in black letters. His
delivery bike is parked outside. Pizza rack installed. As he starts his shift he already has five orders!
" He wonders how am I going to deliver all of these pizzas in time?"
Don't mess this up Ron were very busy today exclaims his boss Arsenio. Ronny knows his boss is
very strict and may fire Ronny on the first day if he does not complete his task.
Ronny takes a deep breath and heads out with all the orders. Delivery number one is a pepperoni
pizza

Mission Statement Of Subway
1. Introduction
1.1. Background of Subway
Fred Deluca and Dr. Peter Buck established the first Subway® store in Connecticut, USA, in 1965.
The organization has since developed into a multi–billion pound business, with 43,065 outlets in
108 nations. The first founder submarine sandwich in 1965 and their first restaurant called "Pete's
Super Submarines‟.
In many years, around 70% of new Subway® establishments are sold to existing Subway®
managers.
1.2. Vision and Mission (2013)
 MISSION
To give the information to permit business visionaries to contend effectively in the Fast Food
industry around the world, by reliably offering worth to shoppers through giving extraordinary
tasting sustenance that is beneficial for them and made the way they need it.
 VISION
"Be the #1 Quick Service Restaurant (QSR) establishments on the planet, while conveying crisp,
scrumptious sandwiches and an extraordinary experience."
Subway vision a truth is further characterized by the Subway Core Values and Philosophy: o Family
– We fabricate our business connections by serving one another, our clients and our groups, much as
we do inside our own particular families.
o Collaboration – We provoke ourselves and one another to succeed through cooperation, against
imparted objectives and to be responsible for our obligations.
o Opportunity – We make an ... Show more content on Helpwriting.net ...
Other than that, PESTEL examination is additionally valuable system, which helps the organization
to comprehend and demonstrate how the association is working in the business by demonstrating the
requirement for an item or administration, development or decay and the heading for the business.
PESTLE likewise isolated into 2 investigations, for example, inward investigation (vital gatherings
and immediate contenders) and outside examination (inner

Subway Chain Tested International Waters
TARGET MARKET
The process of breaking down the total market for a product or services into distinct sub groups or
segments, where each segment might represent a distinct target market to be reached with a
distinctive marketing mix. The bases of segmentation are demographics, geographic, psychographic
and behavioral.
SUBWAY Segmentations
Age group–(18–39), Income Level–(c1), Healthy Life style, Urban Area, Halal sandwiches, Kid's
meals, Worldwide locations
SUBWAY is always improving their geographic segmentation from their early developing age. By
studying SUBWAY's geographical expansion we can identify what kind of segmentation they
include their marketing strategies. SUBWAY chain tested international waters in different countries
and the ... Show more content on Helpwriting.net ...
Marketers do targeting for segmented markers. Year 2003 SUBWAY improves the nutritional
content of its Kids meal by switching the carbonated soft drink to a juice box and changing from a
high calorie cookie to fruit roll up fruit snack that is high in vitamin C. Many of the Kids Pak toys
are now designed to inspire physical activity; the website includes a resource for parents striving to
manage their children's diet and exercise levels. Parents and children can also ask Jared Fogle about
how he lost his weight or how they can incorporate fun exercises into their daily life.
The increase in sales of the sandwiches has been a result of decrease in consumer interest in
hamburgers and fries and increases in demand for healthier options. Sales of sandwiches are
growing 15 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks.
SUBWAY target virgin international markets using their strong brand.
POSITIONING
Positioning is all about "perception". It refers the customer's perception of a product or service in
relation to its competitors. SUBWAY positioning their products by continuing to build the brand on
the "freshness" platform. The SUBWAY chain is expanding its universe of potential customers as a
place for "TASTY" and "HEALTHY" food. The positioning, communicated via an effective
advertising campaign, will serve to make SUBWAY chain part of customers' everyday consideration
set. For example,

4 P's of Subway Restaurants: Promotion
Subway's Promotional Methods Subway, the largest franchise in the world, uses various promotion
methods. Subway uses mass selling as their primary way of advertising. Since the target market is
large and scattered over 98 countries, this is the easiest way for Subway to target their products.
They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also
uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great
examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by
eating Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos
and Michael, superstar Olympian who loves the meatball and ... Show more content on
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Recommendations of Promotion I do not believe that Subway should make any drastic changes to
their promotion element. They are a great company and exhibit that through their success. Their $5
Footlong promotion was originally set to be a four–week promotion, but has been running for over
two years. Their product tastes great and is healthy and fresh. I believe that they're doing a great job
and have created a big name for their company, but if they went out into the community to hand out
coupons that would be great. I think if they went to college campuses and handed out coupons to
students, it would create bigger sales for them. College students are always looking for ways to save
a buck or two, and there are locations in and around college campuses, so I think this is a great idea.
Pricing Methods/Policies Subway uses the one–price policy in its stores to keep customers buying
their products. All of their subs cost the same among stores (Albers). In the case of the $5 Footlong,
all stores charge the same price because they want to maintain goodwill among their customers.
This one–price policy is convenient for their numerous stores that are part of the largest franchise in
the world.
Related Pricing with Competitors Subway's prices are of equal or greater value than their
competition. When Subway introduced

From Sandwich Shop to Subway
Subway Report
Subway was founded in 1965 by Fred DeLuca and Peter Buck. The duo opened their first sandwich
shop when DeLuca was only seventeen years old. DeLuca's childhood dream was to become a
prominent doctor. Therefore, he needed to find a way to pay for his medical career. On the other
hand, Peter Buck was a family friend who offered DeLuca the possibility to become business
partners. Their first store was opened in Bridgeport, Connecticut. It was called, "Pete's Super
Submarines." They sold over three hundred sandwiches on the opening day. The price range for
each sandwich was between forty–nine to sixty–nine cents. Although they struggled for couple of
years they were optimistic. Their goal at that time was to open over thirty stores in the next ten
years. The pair wanted to create a success' image. Later, Fred learned that good customer service,
quality food and low prices were important to stay in business for a long time.
In 1968, the little submarine shop changed their name to the trademark "Subway." They made seven
thousand dollars only on that year. However, the duo was too ambitious to settle with that. It was in
1974, and after sixteen stores in Wallingford, Connecticut that Subway grew into a franchise. In this
way, becoming the first franchise in the United States. The mindset of DeLuca and Buck was to
allow the now chain brand, to expand countrywide. But at this point they fell half way short on their
original goal ten years ago. This

Research Paper On Subway
SUBWAY
Subway is an American fast food restaurant franchise. It primarily sells submarine sandwiches
(subs) and salads.
Fred DeLuca along with Dr Peter Buck back in 1965 opened a sandwich store to help pay his tution
fees for medical college. Fred soon learned the basics of running a business, as well as the
importance of serving a well–made, high quality product, providing excellent customer service,
keeping operating costs low and finding great locations. These early lessons continue to serve as the
foundation for successful SUBWAY restaurants around the world.
The first shop was opened in Bridgeport, Connecticut in August, 1965. Then, they set a goal of
having 32 stores opened in 10 years.
By 1974, they owned and operated 16 submarine sandwich ... Show more content on
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Subway advertise their products, employ personnel that personally sells, involve public relations
and sales promotions in its marketing mix promotional strategy. They use their slogan, 'Eat fresh' to
promote the freshness and high quality food that they make. Most of their promotions are directed to
adults between 18–35, thus their advertisements are broadcasted majorly during primetime, sports
and on cable networks. Like every other brand, Subway's advertisements are targeted so that the
customers move up the brand from awareness set to consideration set when it comes to eating in fast
food chains. They have been making the sandwiches in front of their customers to flaunt the quality
and freshness of their ingredients and the way their sandwiches have been crafted by their 'Subway
Sandwich Artists'. Subway have involved cartoon characters like Peter Griffin for promoting their
new sandwiches. They had a promotion series for product placement in US TV series, 'chuck'. They
also had 'Buy one sandwich, Give one sandwich free' promotional campaign on National Sandwich

Fred Deluca Research Paper
Fred Deluca Fred Deluca was a business entrepreneur who co–founded the restaurant chain called
Subway. He was born in in Brooklyn, New York on October 3, 1947. He wanted to go to college to
study medicine. He was encouraged by family friend Dr. Peter Buck to make money for college. His
business started in 1965 when he borrowed money to start a business so he could pay for college.
He didn't succeed at first but he kept trying and was worth 3.5 billion dollars. He died from
leukemia in September, 2015. Fred Deluca was born in 1947 to Carmela and Salvatore Deluca in
Brooklyn. When He was ten he and his parents moved to Amsterdam,New York where they became
friends with Dr. Peter Buck. Then he moved to Bridgeport, Connecticut where he started

Subway
Introduction Before introducing the history, mission, and vision, I am enterprising a fast food
company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest
submarine sandwich chain working more units in the US, Canada and Australia than McDonald's
does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant
chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. "Subway, eat
fresh". (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated
from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was
a hard–working, competent and dependable young man, however, the ... Show more content on
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There are some factors include such as rates of interest, rates of inflation, gross domestic products,
rates of unemployment, the general growth or decrease of economy. Having set up with minimal
effort, it is not a too bad point of interest to Subway. It has completely upholds from its real
suppliers so it has totally sufficient materials and needs to work out its thing in corporate. In
addition, both of the becoming business sector of sound nourishment and the franchising offices set
up of Subway are the major money related components to demonstrate that it is in incredible
financial conditions. Sociological In this part, organization are more inclined to succeed on the off
chance that they can adapt items and services to predominant sociocultural conditions including
demographics patterns such as factors. Components, for example, populace size, age dissemination,
and ethic blend can affect current business and future straightforwardly. Pattern towards to new eras
and salaried class in occupied way of life is a decent point of interest for Subway. These days,
everybody live in occupied life so this pattern has brought about the development of sustenance and
administrations. Moreover, individuals are ready to use more cash on buying high class things
particularly nourishment. Cognizance of healthy diet and awareness of weight from public are the
primary elements of environment that cause Subway to give extent of

Marketing Plan For Subway Marketing
Executive summary
The marketing plan has close ties with the overall financial and business plan. This plan contents a
strategy for success, and breaks it down into coherent, actionable components that will aid The Sub
Shop to implement marketing activities to provide a firm return on investment. The following areas
will help explain how the company plans to differentiate the business and product offering from the
competition, and define the strategy that will drive its business forward.
The aim of the marketing plan is to evaluate Subway marketing strategies and the link with its
objectives. Firstly, the marketing audit will be assessed using SWOT Analysis, P.E.S.T. analysis and
five sources analysis to discuss operating performance and ... Show more content on
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Subway's menu contains made–to–order customisable subs available in various sizes. The company
also sells drinks, salads and wraps, snacks such as toasties and nachos, lunch platters for business
meetings, mini–sized meals for kids and treats such as cookies, doughnuts and crisps. A limited
number of UK stores serve halal meat.
The company offers promotional deals on its food, to promote its value–for–money offering, which
comprises of a £2 breakfast deal and a £3 lunch deal.
A number of Subway's London outlets offer a click–and–collect service possible to order online or
via mobile. This function is incorporated via smartphone app also as well as enabling customers to
collect points via the SubCard rewards programme. The Subway UK app is named SubCard and
consents customers to scan their iPhone at the till to earn points towards a free sandwich.
Recent developments – menu
In autumn 2013 Subway launched the Steak Jalapeno Melt and Chicken Jalapeno Melt (available as
a sub or flatbread) which was marketed in conjunction with the latest cinema release Hunger
Games: Catching Fire which was advertised on drinks packaging.
The brand has also been attempting to cultivate an image as a healthy eating provider; Subway
joined the government's Responsibility Deal in 2013, pledging to reduce the amount of saturated fat
in its Kids' Pak by more than 70%, replacing cookies and crisps with healthier options that include
one of a child's recommended

Subway Innovation Report
Subway Innovation Report
Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It
was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked
name of Subway is Doctor's Associates, Inc. (DAI). The company has over 28,400 franchised units
in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently
the third largest fast food chain globally after YUM! Brands (34,000 sites) and McDonalds (31,000
sites).
In this Essay I will be generating my argument that Subway is an example of innovation in action
through its products, processes and growth.
Subways strategy for growth lends itself to the cooperative nature of innovation. ... Show more
This also leaves chains such as KFC being the late majority and late adopters when placed in to the
diffusion of innovation model as I did with Subway, since most of the day to day business situations
can be seen by franchisees who are very hands on KFC have put them self at a loss by not listening
to their franchisees. Being the late majority and late adopters they represent a group which are
slower and more content to see how the market develops, they want more reassurance about the
benefits and worth of making changes, they can in some cases be very averse to change and have
therefore resisted adopting new techniques in marketing, promotion and development. On the flip
side KFC's more sceptical out look has allowed them to maintain their market position, by being
more traditional in their approach they don't stand risking failure and financial losses which can
sometimes occur from innovation when a lot is invested on research of development which don't
then translate in to profits for the chain.
Fig.1
Above fig1 shows how Subways products and services fit in to the Ansoff Matrix. The Ansoff
Matrix is a framework for considering the relationship between general strategic direction and
marketing strategies.
The cell which is most important in representing the simplicity Subway use to innovate is in

Shaka Pizza
Everybody knows that Shaka Sandwich & Pizza is one of the best places to eat in Maui. They've got
everything you could ever want, from authentic New York style pizza and cheese steaks to chicken
wings and local beer. But did you know that this Wailea restaurant has the most amazing hoagies in
Hawaii? Whether you're looking for lunch, dinner or delivery in Kihei, check out these reasons to
head to Shaka Sandwich & Pizza for their unbelievable hoagies: Great selection: Browse the menu
at Shaka Sandwich & Pizza and expect to find all your favorite varieties of hoagie, including ham,
turkey, tuna, Italian, veggies and cheese, available as both 7" or 14" long submarine sandwiches.
Build your own: Even though this Wailea restaurant has some hoagie

Pros And Cons Of Inequality
You can tell there is inequality in this world just simply based on the word "mankind". I am sure
almost everyone in the world has been impacted by some sort of inequality/ abuse of power in the
world. Inequality can occur when a population of any kind does not maintain a common status, or
could also be a difference in power between individuals. Inequality can take place anywhere at any
time, and has been a major problem in the world today. Some people may not care about this, some
people really express their feelings on this subject, but some people just simply don't know much
about the subject. Inequality can happen anywhere from your own home to globally all over the
world. Back in my hometown, Medford Massachusetts, I work at a local popular sub shop. This sub
shop has people coming from all neighboring towns just dying to try one of our famous subs. I work
here as a chef with a small crew of around 6 total workers who are all very close to each other. I
have been working here for a while, and I have seen workers come and go, but the one thing I
realized is that I've never seen/heard of a girl working here before. I figured I would bring this topic
across to my boss, Joe. My boss was sort of looked at as a "local hero." He was always quick to
crack a joke with his workers, and even his customers. He was overall a hilarious, hardworking man
who was great to talk to. He invented the famous sub called the "bboy" back in 1976, which is ham,
sausage, bacon, 2 eggs, cheese,

The Success Of Dunkin Donuts
One of the most Successful Franchises is the famous Dunkin Donuts, the biggest donuts
organization sellers in the world who are ranked #3 in top 500 franchises in 2018. DD aren't only
known for selling great donuts they also sell breakfast such as one of my favorites a bacon, egg and
cheese on a croissant, they also sell ice cream, hash browns and other tasty things that will make
you want to come back for more. In 1950, Bill Rosenberg opened the main Dunkin' Donuts shop in
Quincy, Massachusetts but before he renamed it to Dunkin Donuts, the original name was "Open
Kettle". The opening of the first shop lead to the organization developing into one of the biggest
espresso and prepared products chains on the planet, with more than 12,000 eateries ... Show more
Quiznos is diversified fast–food restaurant or eatery spot that first began situated in Denver,
Colorado that spends significant time in offering toasted submarine sandwiches. It was established
in 1981 by Jimmy Lambatos who wasi a Denver food industry veteran who got his start in the early
1970s as executive chef at the storied Colorado Mine Co. steakhouse in Glendale. After cooking
meals for local celebrities and visiting stars including Elvis Presley and the Rolling Stones,
Lambatos left to start his own northern Italian restaurant in 1978 called Footers. He then created
Quiznos with a friend of his named Todd Disner.and sold to Rick and Richard Schaden ten years
after the fact, before developing to about 5,000 eateries a while later. There are several reasons why
a organization such as quiznos are failing and are very close to ending, the organization had
developed to 5,000 units. While the organization offered delectable subs, Metro could without much
of a stretch purchase toasters. By presenting toasted subs in 2005, Metro copied Quiznos' blueprint
in creating the sub but making it much better. After one year, Quiznos started to go through a
downfall in their franchise. It has shed more than 60% of its units to its present tally of under 2,000.
Quiznos' diversified plan of action had a genuine defect: it was near inconceivable for a franchisee
to turn a

Why Is Subway Become Ubiquitous?
Subway is basically an American quick service restaurant franchise that primarily is into selling
submarine sandwiches (subs) and salads. It is basically owned as well as operated by Doctor's
Associates Inc. Subway is considered as one of the faster growing franchises in the world currently,
with 44,488 restaurants in around 111 countries and territories upto november 11, 2015. USA alone
is having 27,058 of its outlets. It is also the largest single–brand restaurant chain and by far the
largest restaurant operator in the world in terms of its franchises.
Subway has also long ago surpassed McDonald's in terms of its global locations.
The sandwich chain boasts of more than 40,000 locations, as compared to McDonald's 35,000.
And while McDonald's ... Show more content on Helpwriting.net ...
The chain aims to work with the theory of overall operational excellence and has takes advantage of
a creative and extraordinary business model that just amazes us and has really changed our
perception of the fast food industry. Today there are so many fast food (QSR) chains, that are just
incredible in the way they tend to do their business; being more and more of innovation seeking to
get their customers and to get them to buy more and more from them; but Subway is one such QSR,
that according to many experts, is taking the standard of the fast food industry to higher levels and is
in a class that it has created itself.
If one thinks about the fact, the Subway sandwiches and overall menu is not particularly cheap
compared to other QSR's, and the restaurants does not have an upscale, chic environment that will
please huge customer base like other highly popular fast food restaurant chains. Yet they never fail
to somehow provide a sense of personalisation, belonging and a feeling that they will listen and thus
actually care about what you have to say; and at the same time being very productive with handling
customer

Why Franchise? Why Subway
Why Franchise.
Franchising has attracted some 34,000 people in the UK to invest in their future in self employment.
Here are 15 reasons why franchises offer an attractive business opportunity.
1. Established brand value.
Prior to launching a franchise, the franchisor has developed and established attractive and
meaningful branding for the operation, and as the network of franchisees expands the national
recognition of this brand grows. When a franchisee enters into a mature franchisee network, they
will benefit from the national name recognition the brand has built when it comes to their own
marketing initiatives, while even new launch franchises have invested in professionally designed
and intellectually protected branding to ... Show more content on Helpwriting.net ...
Some franchisors even establish mentor programmes, where more experienced franchisees provide
practical advice and guidance to new launch franchisees.
11. Economies of scale.
By joining a national network of franchisees, franchisees are becoming part of a large group of
buyers with the ability to negotiate preferential prices from suppliers and generate other economies
of scale, such as in delivery charges. Franchisees may even be able to secure exclusive access to a
product or service.
12. Referral business.
The standardised nature of a franchised business 's product or service means that franchisees in
other areas will be able to pass on recommendations and referrals from their clients to businesses in
their territory. This is a powerful sales tool when marketing to businesses who may have offices
already being serviced in other areas by other franchisees in their network.
13. National and international contracts.
As the franchise develops a countrywide presence, the franchisor will be able to market to large
companies and win national business for its franchisees, providing their business with a regular
stream of high value, repeat business.
14. Continual research and development by the Franchisors.
The economies of scale derived from operating a national network of franchisees encourage the

franchisor to invest in research and development to improve the product and service offering and
compete on a national and international level. As a result

Case Study Of Subway

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Case Study Of Subway