2. COMPANY PROFILE
Company XYZ is an Indian sweet and savoury snacks restaurant company with outlets
across Mumbai and Pune. The company’s primary objective is to increase its sales and
market share. With Diwali round around the corner
, the company’s management wants to
go in with the right sales strategy to make the best of the opportunity. XYZ has access to last
year’s sales data of its competitors pre and post Diwali. The company’s management wants
you to analyze the data and come up with insights and recommendations that will help the
company achieve higher sales not only during Diwali but also ensure a bigger market share
post Diwali.
3. Business questions the management is
looking for you to answer:
1. How does the sales trend vary pre-Diwali vis-à-vis post Diwali? Which company had the
largest market share during these time periods?
2. Which products/categories are most frequently sold and/or bring highest revenue?
3. Should we offer any discounts based on the analysis?
4. Do you see anydifference in the data across areas?
5. During what time of the day should we focus on increasing sales andhow?
4. RULES
This Problem Statement is a not a pre read for you,
but is just given to understand the data and questions.
We will together analyze and solve the problem and
gauge our Excel skills during the session where you
will exposed to multiple visualisation methods.
Mili | Aalakshaya| Amrita | Nishitha | Hardik | Pranay | Nimisha| Prudhvi | Yasha
In case of any queries, please contact the organizing team:
