2. Introduction
I have collected a survey including the consumption of local radio and national
radio. I asked a variety of ages and both genders to get a wide range of data.
These are my results and the questions asked.
3. Do you like Radio?
Do you like Radio? Tally Total
Yes IIII IIII III 13
No IIII II 7
7 females said yes to radio.
5 males said no to radio.
The age range that said yes was a
wide range as 16-80 year olds said
they liked listening to radio.
The age range that said no was
smaller as it was from 16-35.
4. Which Radio Station?
What Radio Station? Tally Total
Capital FM IIII III 8
Lincs FM I 1
Radio 1 I 1
Radio 2 II 2
Classical FM I 1
The majority radio stations I collected came to the
local stations however a couple of people I asked
preferred the national station. The majority
listened to the yorkshire radio which cover the local
area. The 70-80 year olds both male and female
voted for classical FM. The 16-35 voted for the
Capital FM radio station. 40-50 year olds voted for
the rest as the stations give wider range of music
and news.
5. What time of Day?
What time of Day? Tally Total
Morning IIII I 6
Midday III 3
Afternoon III 3
Evening III 3
The majority of males and females listen to
the radio in the morning before work or
college. Ages 40-80 tend to listen to it
throughout the day whilst working or being at
home.
6. Where?
Where? Tally Total
Home IIII I 6
Car IIII I 6
Public Transport 0
Public Places I 1
The most common places to listen to
the radio was at home and in the car.
More females and males over 30
listened to the radio in the car whereas
16-30 year olds listened to the radio at
home whilst working. More females
listened to the radio at home.
7. How?
How do you listen to
radio? Tally Total
Radio Player II 2
Phone App III 3
Car Radio IIII I 6
Public Places I 1
Online I 1
The majority of male and females listen to the
radio in the car. 1 female aged 16 listened to the
radio online. Three males and females aged 16
listened to the radio by their phone app. 70-80 year
olds listen to the radio by their radio player.
8. Why don’t you listen to Radio?
Why don’t you listen to
Radio? Tally Total
I do IIII IIII III 13
No time (busy) II 2
Boring III 3
Other
Please Specify
II
listen to music on
IPod 2
Females ages 16 and 42 said they had no time to
listen to the radio and 3 males aged 16 say listening to
the radio is boring.
9. Evaluation
Radio consumption is generally a popular source of media as it can give easy
access to news and music. In my survey I found the only radio stations the
people I spoke to listen to were mainly the local stations. The ways in which
they listened to the radio remained the same as cars and apps give a wide
range in radio stations in the area you are in. Adults aged 20-50 usually listen
to the news via their car radio however, this was only the local news which is
featured in the radio stations they listen to.
10. Evaluation
The gender was varied in the different categories. The national radio stations
are listened to by males aged 50-70. This is because it give more variety if their
generation and the generation today. The differences in the people consuming
local radio would be drivers listening for news bulletins related to road traffic
whereas, passenger listen to the music. The people who listen to national radio
are interested in what's going on outside the local area and can also bring a
variety of music from these various areas.
11. Evaluation
The different ages didn't really vary the results as 16-50 year olds listened to
the same local station. The only one which stood out was the ages 70-80 as
they listened to Classical FM via an old fashioned radio player as they don't
keep up with the technology and are more restricted with the radio stations.
The more experience drivers aged 40-70 normally listen to the local radio for
the news. The couple that chose the national radio stations were aged between
50-70 as they preferred older music.
12. Overall
Overall, the data I collected gives a wide range of ages however, the majority of
the results came back as local radio was the most popular. However, I did get
some national radio data. I spoke to the people I asked and only the adults
30+ claimed they listen to the news for traffic and the headlines. However, the
passengers 16-30 tend to ignore the news and adverts and wait to hear the
music. There is a higher percentage in those who listen to radio than those who
don’t making it a popular source of media.
