The document summarizes survey results from 150 people about demographic information for a radio broadcast audience. It finds that the audience would be 51% male and 49% female, primarily aged 16-25 years old and living in the West Midlands, Warwickshire, and Worcestershire regions of the UK. The most popular genres of music were found to be pop and rock, and the most preferred content was identified as latest music, entertainment, and funny banter. The primary device for listening was reported as the radio.

1. BOOM RADIO DEMOGRAPHIC
By Jake Heyes, Sam Bowler, Arthur Croft and Callum Norledge.

2. MALE AND FEMALE
Male and Female statistics
51%
49%
Male
Female
This is the collected data that we were
able to use from both surveys. We asked a
150 people in total. ( From online surveys
and face to face surveys from around the
college).
-74 votes for men
-76 votes for women
This shows that our listeners for both of
the broadcasts will be very similar.
49% for men and 51% for women

3. AGES OF OUR LISTENERS
Ages
In this bar graph it shows all the
ages of who might be listening to
our radio broadcast. From the
collected data it shows that 116
people between the age of 16-18
140
120
100
80
60
40
20
0
Ages
Therefore, our audience shall be
the collected age of 16 to 25 as
they are the most popular age
range from our data.

4. ARE YOU A RESIDENT FROM THE UK?
145 said yes
5 said no
3%
97%
Yes
No
This pie chart shows that the
vast majority will be from the
UK.

5. WHICH COUNTY DO YOU LIVE IN?
60
50
40
30
20
10
0
West Midlands
Oxfordshire
Warwickshire
Gloucestershire
Worcestershire
Other
53
11
39
8
36
3
From our data, we found that West
Midlands, Warwickshire and
Worcestershire are the most popular
counties. The benefit of this is that we
can talk about local events.

6. WHAT DO YOU LOOK FOR IN A RADIO STATION
8%
Entertainment
3% 3%
News
33%
Latest Music
Discussion
43%
10%
Sport
Commentary
Other
Entertainment
News
Latest Music
Discussion
Sport Commentary
Other
86
26
112
21
7
9
Latest Music and Entertainment
were the most popular from our
survey. We shall use music from
the top 40. So we shall incorporate
this into our radio show. As it was
a multiple choice question it gave
our audience more of a choice

7. GENRE OF MUSIC
-Rock
77
-Pop
89
-Jazz
17
-Urban 31
-Hip Hop 54
-Rap
33
-Heavy Mental 27
-Classical 11
-Other
36
Pop and Rock are the most
favourite genre of music. As the
‘latest music’ consists of Pop
and Rock it will be in our radio
show. This was a multiple
choice question.
Genre of music
3%
10%
21%
7%
9%
24%
14%
8% 4%
Rock
Pop
Jazz
Urban
Hip Hop
Rap
Heavy Mental
Classical
Other

8. WHAT FUNNY GAMES/ CHALLENGES WOULD
YOU EXPECT IN A BROADCAST FROM CHILDREN
IN NEED
Pranks
Food Challenges
Innuendo Bingo
Funny Banter
Other
66
47
58
79
15
Data
90
80
70
60
50
As Funny Banter is preferred in a
radio broadcast we will use our
interview segment with ‘Matt
Richardson’ .
40
30
20
10
0
Pranks
Food
Challenges
Innuendo
Bingo
Data
Funny
Banter
Other

9. WHAT DEVICE DO YOU USE TO LISTEN TO THE
RADIO
120
D.A.B
Phone
Radio
Laptop
Tablet
Other
100
80
33
36
112
36
11
8
60
Multiple choice
40
20
0
D.A.B
Phone
Radio
Laptop
Tablet
Other
As you can see Radio is
the most popular way of
listening to a Radio
Station.
However, D.A.B, Phone
and Laptop are very
similar in statistics.

10. WHAT MUSIC ERA DO YOU LISTEN TO?
6%
6%
60's
35%
15%
17%
21%
70's
80's
90's
00's
Recent
60's
70's
80's
90's
00's
Recent
18
21
49
53
66
111
Multiple choice
The most preferred era
of music is recent. As
this ties in with the latest
music.

11. WOULD YOU WATCH A PODCAST OF A RADIO
SHOW
Yes
91
No
59
Total 150
39%
Yes
No
61%