The document discusses potential radio station ideas, including: 1) Blab FM, a gossip radio station targeting teenagers ages 13-18, especially girls. It would provide gossip about celebrities and local events. 2) Harmony FM, a music radio station playing various genres. It would target all people and demographics as people enjoy listening to different music. 3) FIZZ FM, an incomplete idea for a music radio station that also aims to target all people regardless of demographics as music selection is a personal choice.

1. Preliminary
Idea 1
What is the radio station called?
Our radio station is called Blab FM.
One of the connotations of this radio station’s name is gossip. Also it can mean idle talk and
tattling.
This would be an appropriate name for a radio station as it is the first initials of all our names.
The social grouping of our target audience for our radio station is for teenagers, as it is a gossip
radio station. The demographics of ages will be from the age 13-18. More girls would listen as
we would be talking about girly gossip. The ethnicity would be for anyone as well as religion as
it isn’t based for any in particular. It is for all class and any sexuality. The target audience would
be younger generation who are interested in gossip lifestyle. Who do a lot of gossiping with
other people like at work or on nights out.
The geo-demographics of or radio station is regional.
The target audience for VAK FM falls into the BC1DE social demographic. This is because most
people listen to radio at work while doing manual things, also students will be interested as it will
talk about celebrities as well as gossip from around the region.
Idea 2
What is the radio station called?
Harmony FM
The connotations of the name Harmony FM are musical and
The social grouping will be for anyone as it will be based around all genres. The gender will be
for both as it would be a choice of which someone enjoys to listen to. The ethnicity, religion,
nationality, class and sexuality can be for all as the radio station will not be set for certain types
of people.
The target audience for Harmony FM falls into the BC1C2DE social demograpic. This is
because a lot of people enjoy listening to different types of music while doing things such as
working and just to pass time.
Idea 3
What is the radio station called?
FIZZ FM
The connotations of FIZZ are
The social grouping target audience for our radio station is everyone as it is a music radio
station. The gender will be for both as it would be a choice of which someone enjoys to listen
to.The ethnicity, religion, nationality, class and sexuality can be for all as the radio station will
not be set for certain types of people.