Audience Research

1. Do they listen to
Yes 6
No 4 I have found out that more people listen to the
Out of the 10 people I asked 6 listen to the radio.
This confirms my existing opinions on how many
people
actually listen to the radio.
What radio station
do they listen to?
BBC1 0
I found out that 3 out of the 6 people I asked listens
to
BBC2 1
Capital FM. The others listen to the National
Stations like the BBC.
BBC3 1
This surprised me as I thought more people that I
asked would
BBC4 0
listen to the national stations more than the local.
Capital FM
Capital FM 3
is a local radio station as it is aired in different areas
of the
Classic FM 1
country with different presenters and different
news.
Planet Rock 0
Other 0
What shows/ times
of day do they
Early Morning 0
Most of the people I asked, tend to listen to the
radio at lunch.
Mid Morning 1
The other times that people listen to the radio mid
morning,
Do they Listen to radio?
Yes No
What radio station do they listen
to?
BBC1 BBC2 BBC3 BBC4
Capital FM Classic FM Planet Rock Other
What shows/ times of day do they
listen?

2. Lunch 3
Dinner time and late evening. People are listening
to the radio
Mid Afternoon 0
either while they eat dinner or while they are
driving.
Late Afternoon 0
Dinner Time 1
Late Evening 1
Where do they
Home 4
4 out of the 6 people I ask listen to the radio at
home. The other
Work 1
2 listen to the radio in the car and at work. This is
not where I
Car 1
thought the majority of people would listen to the
radio mostly
School 0 at home.
Other 0
How do they listen?
Internet 0
2 people listen to the radio on their televisions, 2
listen to the
TV 2
radio on an App on their phones and 2 listen to the
radio on
App 2
their stereos. This is an equal amount which sounds
reasonable
Stereo 2
as all the people I asked all listened to the radio at
home.
Other 0
Early Morning Mid Morning Lunch
Mid Afternoon Late Afternoon Dinner Time
Late Evening
Where do they listen?
Home Work Car School Other
How do they listen?

3. If they don’t listen to
radio, What do they
Watching TV 2
the 4 people that don't like to listen to the radio
prefer to
Reading 1
watch TV, and the other 2 like to read a book or
listen to a CD.
Listening to CD 1
This is telling me that people who don’t like to
listen to the
Silence 0
radio, prefers to watch television. This doesn’t
surprise me as
Other 0 most people today like to watch tv.
What Local Radio do
you listen to?
BBC Humberside 1
out of the 6 people, 2 listen to Capital FM, 2 listen
to Viking FM
Lincs FM 1
and the other 2 listen to Lincs FM and BBC
Humberside
Capital FM 2
most people I asked listen to local upbeat radio
stations that
Viking FM 2
have popular songs and have new news that will
keep listeners
Other 0 up to date with the news.
Internet TV App Stereo Other
If They Don't Listen to Radio, What
Do You Prefer?
Watching TV Reading Listening to CD Silence Other
What Local Radio Do You Listen To?
BBC Humberside Lincs FM Capital FM
Viking FM Other

4. when do you listen
Early Morning 1
2 of the people listen to the local radio in the mid
morning, 2
Mid Morning 2
listen to it late afternoon, and 2 others listen to it
early morning
Lunch 1
and during lunch. This surprised me as I thought
most people
Mid Afternoon 0
would listen during dinner. People are usually busy
during the
Late Afternoon 2
mid morning which is why I was surprised they
would be listening
Dinner Time 0 to it.
Late Evening 0
Where do you listen
Home 1
3 people listen to the local radio in their car, 2 listen
to it at
Work 2
work and the other listens to it at work. I thought
people would
Car 3
listen to it in the car as the radio is usually on. I
think people would
School 0
listen to it in the car as the radio is usually on. I
think people
Other 0
would listen to it at work as it is easy to put on in
the background.
How do you listen to
Internet 1
I found out that 2 people listen to it on the TV and
on App where
When Do You Listen To It?
Early Morning Mid Morning Lunch
Mid Afternoon Late Afternoon Dinner Time
Late Evening
Where Do You Listen To It?
Home Work Car School Other
How Do You Listen To It?

5. TV 2
as only one person listens to it on the internet and
on the
App 2
stereo. This surprised me as I thought more people
would listen
Stereo 1
to the radio more on the stereo as there is a stereo
in the car
Other 0
but also in the houses so I thought that would have
been used
more.
How Do You Listen To It?
Internet TV App Stereo Other