Written Assignment #3 How to read the general media D.docx

Written Assignment #3: How to read the general media
DUE DATE: June 12, 2019 before 11:59 PM.
Note: there are four parts in this assignment. Each part starts
with a set of readings and
concludes with a writing exercise in which you will create a
post on the discussion board
(in Blackboard). Hint: before starting at the top, skim through
the document all the way
to the end; make sure to note what you’ll have to do in each
section.
Follow the instructions closely.
READING
a. To appreciate why it’s important for you, a 21st century
college student, to work
on becoming more digitally literate, read this excerpt from
Ventimiglia and
Pullman’s (2016) article, “From Written to Digital: The New
Literacy.”
b. To further appreciate why it’s important for any 21st century
citizen to become
more digitally literate, read Silverman and Singer-Vine’s (2016)
article, “Most
Americans Who See Fake News Believe It, New Survey Says.”

c. Read Wineburg’s (2016) overview of the Stanford Digital
Literacy study.
d. Test yourself on both the first set of example items and the
second set of
example items from the Stanford Digital Literacy study. Make
sure you read
through all the examples of students’ correct and incorrect
answers (and why
their answers were correct versus incorrect).
e. Read the following documents, each of which explains
several steps for
improving digital literacy. Make a list of all the steps. (You
should have more than
20 steps on your list.) Although it might feel as though these
documents re-
mention some of the same steps, overlap and repetition are
always helpful for
learning, and each document explains some steps that the other
articles don’t.
1. Inskeep’s (2016) article, “A Finder’s Guide to Facts”
2. Green’s (2017) article, “The Honest Truth about Fake News
… and How
Not to Fall for It“
3. Davis’s (2016) article, “Fake or Real? How to Self-Check the
News and
Get the Facts“
4. The International Federation of Librarian Associations’ (no
date)
Infographic

5. Facebook’s (no date) list of “Tips to Spot False News“
Part I: Digital Literacy
https://www.dropbox.com/s/hp2ghg36yob6fnj/Ventimiglia_Educ
ause_2016.pdf?dl=0
https://www.dropbox.com/s/3plgkuc2kzym0x4/Silverman_Singe
r-Vine_BuzzFeed_2016.pdf?dl=0
https://www.dropbox.com/s/mqpedd1f55uv1fl/Wineburg_EdWee
k_2016.pdf?dl=0
https://www.dropbox.com/s/6i1bhiy6jfev21t/StanfordDigitalLite
racy_Examples-a_2016.pdf?dl=0
https://www.dropbox.com/s/d4kiozwgs592t02/StanfordDigitalLi
teracy_Examples-b_2016.pdf?dl=0
https://www.dropbox.com/s/zzh8haal7nrgc8p/Inskeep_NPR_201
6.pdf?dl=0
https://www.dropbox.com/s/des9me53sseh73o/Green_KQED_20
17.pdf?dl=0
17.pdf?dl=0
https://www.dropbox.com/s/e19atyfpr1g3anj/Davis_NPR_2016.
pdf?dl=0
pdf?dl=0
https://www.dropbox.com/s/sadkjaylf5slx3b/IFLA_Infographic_
2017.pdf?dl=0
2017.pdf?dl=0

https://www.dropbox.com/s/jnzzxtzgqx1c47u/Facebook_Tips_N
oDate.pdf?dl=0
https://www.dropbox.com/s/hp2ghg36yob6fnj/Ventimiglia_Educ
ause_2016.pdf?dl=0
https://www.dropbox.com/s/mqpedd1f55uv1fl/Wineburg_EdWee
k_2016.pdf?dl=0
https://www.dropbox.com/s/6i1bhiy6jfev21t/StanfordDigitalLite
racy_Examples-a_2016.pdf?dl=0
https://www.dropbox.com/s/zzh8haal7nrgc8p/Inskeep_NPR_201
6.pdf?dl=0
17.pdf?dl=0
17.pdf?dl=0
pdf?dl=0
pdf?dl=0
2017.pdf?dl=0
2017.pdf?dl=0
https://www.dropbox.com/s/jnzzxtzgqx1c47u/Facebook_Tips_N
oDate.pdf?dl=0

WRITING ASSIGNMENT
Go to the Discussion Board, Assignment #3, Part 1 on
Blackboard. To make a new
post, click on “Create Thread.” In the subject box, put “first
initial_last name”, for
example, “D_Johnson”. Make a new post of at least 200 words
in which you discuss the
following:
1. Which three steps for improving digital literacy were you the
most familiar with
before reading these documents?
2. Which three steps were you the least familiar with before
reading these
documents?
3. Which three errors that students made in the Stanford Digital
Literacy study
(illustrated in either the first or the second set of example items,
or both)
surprised you the least – and why did those five errors surprise
you the least?
READING
To understand both writers’ financial motivations to produce
false digital information and
readers’ psychological tendencies to believe and promote false
digital information, read
1. Pogue’s (2017) article, “The Ultimate Cure for the Fake

News Epidemic
Will Be More Skeptical Readers,”
2. Borel’s (2017) article, “Fact-Checking Won’t Save Us from
Fake News,”
3. Engelhaupt (2016) article, “You’ve Probably Been Tricked by
Fake
News and Don’t Know It,”
4. BBC Trending’s (2017) article, “The Rise of Left-Wing,
Anti-Trump Fake
News,” and
5. the abstract of Bessi and Ferrara’s (2016) empirical study,
“Social Bots
Distort the 2016 Presidential Election Online Discussion.”
WRITING ASSIGNMENT
Go to the Discussion Board, Writing Assignment #3, Part 2.
Make a new post in which
you
6. list, from the articles you read, the three exact quotes that
intrigued you
the most about WRITERS’ financial motivation to produce false
digital
information;
7. list, from the articles you read, the three exact quotes that
intrigued you
the most about READERS’ psychological tendencies to believe
and
promote false digital information; and

Part II: Fake News
https://www.dropbox.com/s/c8iw1zsh48khi1a/Pogue_Scientific
American_2017.pdf?dl=0
https://www.dropbox.com/s/7thwcezi4krmtgk/Borel_FiveThirty
Eight_2017.pdf?dl=0
https://www.dropbox.com/s/e95mzy4xd98nbvq/Engelhaupt_Scie
nceNews_2016.pdf?dl=0
https://www.dropbox.com/s/qsnuq7xsf4vtwux/BBCTrending_20
17.pdf?dl=0
17.pdf?dl=0
https://www.dropbox.com/s/aa6dw21chl3qoxz/Bessi_FM_2016.
pdf?dl=0
pdf?dl=0
https://www.dropbox.com/s/7thwcezi4krmtgk/Borel_FiveThirty
Eight_2017.pdf?dl=0
17.pdf?dl=0
17.pdf?dl=0

pdf?dl=0
pdf?dl=0
8. discuss, in at least 100 words, whether any of the Cognitive
Biases you
learned in Unit 1 play a role in these psychological tendencies.
If
so, which ones? (I didn’t crib the first assignment she’s created
– would
take time but maybe worth it. If not, then delete this).
Part III
READING
Read about Snopes.com:
1. Read Wikipedia’s (no date) entry on Snopes.com.
2. Read Eddy’s (2014) article, “Meet the Mysterious Creator of
Rumor-
Debunking Site, Snopes.com.”
3. Skim-read through FactCheck.org’s (no date) fact-checking
of rumors
about the creators of Snopes.com.
b. From Snopes.com, find out the truth about five non-political
Internet rumors or
urban legends that are interesting to you.

1. By “non-political” we mean NOT “pertaining to the
government or the
public affairs of a country,” meaning not about government,
government
officials, such as Congress members,or candidates (past or
present) for
political office.
2. Some examples of non-political Internet rumors or urban
legends are the
following: If you go swimming less than an hour after you eat,
will you get
stomach cramps? If you swallow chewing gum, will it take
seven years to
digest? Does our hair grow back darker or thicker after we
shave it? Do
we use only ten percent of our brains? Did Coca-Cola used to
contain
cocaine? If you cross your eyes for too long, will they stay that
way?
c. Become familiar with this list of satire websites.
1. Watch CNN’s Anderson Cooper admit to having been tricked
by a satire
website.
▪ You can adjust the speed of a YouTube video by following
these
directions.
▪ You can access a transcript of a YouTube video by following
these
directions.
2. Find two non-political instances, which are of interest to you,
of other

persons (besides Anderson Cooper) who have been tricked by a
satire
website.
WRITING ASSIGNMENT
Go to Discussion Board, Writing Assignment #3, Part 3. Make a
new post of at least 200
words in which you do the following:
Part III: Rumors, Urban Legends and Satire
https://www.dropbox.com/s/u4chd3f92w9dwdp/Wikipedia_Snop
es_NoDate.pdf?dl=0
https://www.dropbox.com/s/1sxrsmqyq6opxq0/Eddy_io9_2014.p
df?dl=0
df?dl=0
https://www.dropbox.com/s/zfmkkxzgyw6uky1/FactCheck.org_
Snopes_NoDate.pdf?dl=0
http://www.snopes.com/
https://online225.psych.wisc.edu/wp-content/uploads/225-
Master/225-UnitPages/Unit-02/PSY-
225_Gernsbacher_SatireWebsites.pdf
https://www.youtube.com/watch?v=rvB9IKdWalg
Master/225-CourseMaterials/PSY-
225_Gernsbacher_AdjustingSpeed.pdf

225_Gernsbacher_YouTube_Transcripts.jpg
https://www.dropbox.com/s/u4chd3f92w9dwdp/Wikipedia_Snop
es_NoDate.pdf?dl=0
df?dl=0
df?dl=0
http://www.snopes.com/
Master/225-UnitPages/Unit-02/PSY-
225_Gernsbacher_SatireWebsites.pdf
https://www.youtube.com/watch?v=rvB9IKdWalg

3. Describe the three non-political Internet rumors or urban
legends that
you found out about on Snopes.com.
▪ Provide a link for each Internet rumor or urban legend (using
the
technique you learned from the Course How To so that your link
will show up as actual text, rather than just a URL or the word,
Link).
▪ Explain why these Internet rumors or urban legends were of
interest to you.
4. Describe the two non-political instances of persons (besides
Anderson
Cooper) who have been tricked by a satire website.
▪ Provide a link for each tricked-by-a-satire-website instances
(using
the technique you learned from the Course How To so that your
link will show up as actual text, rather than just a URL or the
word,
Link).
▪ Explain why these tricked-by-a-satire-website instances were
of
interest to you.
Part IV
READING
a. To begin thinking about how techniques based on
psychological science can
override (in readers’ minds) false digital information or even

protect against it
taking hold:
1. Read Pasek’s (2017) article, “What Science Tells Us About
How to
Combat Fake News.”
2. Read the graphic from Lewandowsky et al.’s (2012) article,
“Misinformation and Its Correction: Continued Influence and
Successful Debiasing.”
3. Read Walton’s (2017) article, “’Psychological Vaccine’ May
Protect
Against Fake News, Alternative Facts,” which is about a study
conducted at Cambridge University.
4. Read Wood’s (2017) article, “Psychological ‘Vaccine’ Could
Help
Immunize Against Fake News,” which is about the same study
conducted at Cambridge University.
5. Read Bergland’s (2017) article, “Fake News ‘Vaccine’
Inoculates
Against ‘Alternative Facts’,” which is again about that study
conducted
at Cambridge University; the repetition (with variation) is
purposeful (as a
mechanism for learning); at this point, you should understand
the study
well.
WRITING ASSIGNMENT
Go to Discussion Board, Writing Assignment #3, Part 4. Make a
new post of at least 200
words in which you propose a way to override (in readers’

minds) false digital
information.
Part IV: Fake News and Psychological Science
Master/225-CourseMaterials/PSY-225_Gernsbacher_HowTo.pdf
https://www.dropbox.com/s/q5l220xoe45d7lt/Pasek_Brookings_
2017.pdf?dl=0
2017.pdf?dl=0
https://www.dropbox.com/s/89r2jh938wez9ky/Lewandowsky_P
SPI_2012.pdf?dl=0
SPI_2012.pdf?dl=0
https://www.dropbox.com/s/j57lf6jnpapfjun/Walton_Forbes_201
7.pdf?dl=0
7.pdf?dl=0
https://www.dropbox.com/s/cthpwu2mkwt12j1/Wood_PsychCen
tral_2017.pdf?dl=0
tral_2017.pdf?dl=0
https://www.dropbox.com/s/z89s043igcoacl2/Bergland_PsychTo
day_2017.pdf?dl=0
day_2017.pdf?dl=0

2017.pdf?dl=0
2017.pdf?dl=0
SPI_2012.pdf?dl=0
SPI_2012.pdf?dl=0
7.pdf?dl=0
7.pdf?dl=0
tral_2017.pdf?dl=0
tral_2017.pdf?dl=0
day_2017.pdf?dl=0
day_2017.pdf?dl=0
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery
Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
June 2, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is
growing with consumers rapidly along with the expansion of the
digital world. With e-commerce expanding throughout the

global market, the demand for online grocery stores has also
been increasing. Companies like AmazonFresh, FreshDirect in
the US have opened a platform for the companies to sell
groceries to their customers with a single click. Many products
that are being sold on an online platform, that was considered to
be impossible to convert for online shopping. With proper
technology usage, companies can sell perishable goods online
and compete for traditional stores.
As we are seeing a growing trend in the online grocery
business, more companies could serve more customers,
throughout the country, as compared to traditional stores. Our
company would like to capture this opportunity to create,
develop innovative new strategies for an online grocery store
that brings significant value to customers. Our company intends
to provide a wide range of both durable and non-durable goods
including fresh vegetables and fruits, and a broad range of
services to our potential customers. However, our initial
establishment will serve only the East Coast and North East
regions in the US. By focusing only on two regions, our
company intends to gain brand awareness, customer loyalty and
build competitive advantage in the next five years.Company
Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store
business that will be launched in December 2019. The online
platform will have a wide range of both durables and non-
durable goods, organic foods, fresh vegetables and fruits, and
basic groceries at affordable prices. The online platform will
have products from different brands, so the consumer can
choose and buy. The company will be based in Chicago, Illinois
with multiple suppliers. This is a privately-owned business, that
is owned by Jane Doe (CEO), John Smith (COO) and Susan
Smith (CFO). These executive committee members have hired,
CTO – Bill Daniels to handle the design and build the website
for their products and services.

Our company’s main objectives include offering fresh, organic
durable and non-durable goods, quality customer services with
fast delivery and quick customer responses. Developing an
innovative and user-friendly web site to increase market
presence, brand awareness, and loyalty, expanding throughout
the US in the next 10 years, offering various high-quality
brands from the market, and increase in profitability.Vision
The company’s vision statement is to become a leading online
e-grocery store in the US and to establish a one-stop and click
online grocery shopping store in the US. Our vision statement
is: “To be able to offer fresh, organic and quality products and
services at affordable prices and provide friendly customer
service to our customers and to help them to eat healthy food.”
Justifying this vision statement will be our company’s main
goal for the next five years. Mission
The company’s mission statement is to establish an online
platform to sell groceries from major manufacturing
companies/brands at affordable prices to the customers. The
company intends to expand its customer target groups
throughout the East Coast and North East. Our mission
statement contains five main factors. They are affordable prices,
organic, fresh and quality products & services, fast delivery
options, user-friendly website, and focus on improving customer
loyalty, brand awareness and focus on expansion in terms of
geographical location.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith
(COO) and Susan Smith (CFO). The executive committee has
hired, CTO – Bill Daniels to handle the design and build the
website for their products and services. In addition, the
company will have to hire below staff for daily operations:
Key Personnel
Resources
Strategic Manager
Human Resources and Admin Manager
5
5

Merchandise Manager (Supply chain management)
5
Sales and Marketing Manager
5
Development Team (online website development)
20
Project Management Team
10
IT Support Team
20
Database Management Team
10
Accounting Team
10
Customer Care - Call Center Team
40
Legal Team
5
Total
135
Below is our company’s organizational structure summary
view:
Product line & services
The company will sell a wide range of goods from top brand
companies on their shelves in the state of Illinois. The online
platform will have durable and nondurable goods that include
the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy products
· Other food items and groceries
Business model
The initial step for our company would be tie-ups with the local
whole sellers or manufacturers and establish an advanced online
store to make sure the customers are able to select and purchase

the products efficiently. Once the orders are placed, the website
communicating with the suppliers and ensuring the goods are
delivered on time. The company’s primary revenue model will
be the online grocery store through monthly/yearly customer
subscription, and service charges. Subsidiary revenue business
model - the company can also earn revenue by allowing brand-
companies to post ads on the website. Current E-Commerce
models utilized by the company
Our company will use B2C (Business-to-Consumer) electronic
marketplace model. B2C transactions are the retail transactions
of products or services from businesses to individual customers
and electronic marketplaces are platforms where businesses or
individuals can list their products and services and customer can
purchase them online (Turban et al, 2015). We will have
contracts with local organic food producers, and they will be
able to register and list their products in our website. All these
grocery items will be presented to our customers in an easy to
search online catalog in our website. Customers will be able to
register, search for and add grocery items to a virtual shopping
cart, choose delivery date and time frame, and buy online using
various payment methods such as credit card, debit card,
PayPal, Venmo, etc. or save for later. The customer orders will
be received and filled by the sellers/food producers and our
delivery team will pick-up, inspect for quality and accuracy and
deliver the grocery to the customers. (FATbit, 2018)
Figure 1: Marketplace Model (FATbit, n.d.)
Subsidiary revenue business model - company can also earn
revenue by allowing brand-companies and other local
businesses to post ads on the website. Technology – Website
The project management team will have to capture, the
business and system requirements to implement a suitable
online grocery store. The website should be user-friendly,
buyers and sellers should be able to interact with each other,
provide additional features like – subscription for monthly

deliverables, repeat orders, discount prices to attract the
customers and turn them to loyal customers. Supply chain
management
The company should build a strong and loyal relationship with
their suppliers who are local wholesalers, farmers that help to
attract more customers by delivering fresh and organic
products.Customer serviceThe company will have to maintain a
strong relationship with their customers and gain trust, loyalty.
In order to do so, the company should provide them a user-
friendly website, controls to subscribe or repeat the same orders
weekly or monthly, provide same-day or 1 or 2-day delivery
options, discounted and affordable prices. Legal, privacy and
ethical aspects
Being an online store, there are high chances of a data breach,
the user identifies theft, and the online stores are responsible
for their customer’s security. The company should take
appropriate precautionary steps to prevent any data breach,
additional layers of protection like a firewall should be
developed. The company should adhere to all online marketing
laws, regulations, rules, product regulations (if any).
Marketing Plan
Our company’s marketing plan will determine the target groups,
positions for our products in the current marketplace.
Establishing a new online grocery store in the US market, there
is high competition from traditional stores, existing businesses,
that fulfill customer’s needs. Our company will need to
establish a stronger marketing plan to attract appropriate target
customers, at reasonable prices. In order to build a strong
business plan, our company will need to determine
segmentation, target and positioning, and marketing mix.STP
STP consists of – strengthening, targeting and positioning.
Segmentation depends upon geographical, geographical,
psychographic and socio-cultural segments. Our company’s
market segmentation will depend upon customers aged from 18
and above-based income earning factor (A.T. Kearney, Inc.,

2015). Psychological segment refers to customer groups that
belong millennial and generation Z who use the internet for
information gathering, product search and have access to the
internet (A.T. Kearney, Inc., 2015). Our primary focus will be
the East Coast and North East regions in the US. Upon
breakeven and profitability, our company intends to expand in
the next 10 years. Socio-cultural segment refers to customers
who belong to the middle and upper-income class.Marketing
Mix
Another major aspect to build a stronger marketing strategy is
to identify and define 4Ps’ – product, price, place, and
promotion. Our company will offer organic, quality and fresh
grocery products that are currently in the market. Our product
portfolio will include only branded products, with multiple
portion options. Our company will such products at affordable
prices based on the location, local and state taxes and service
taxes included. Being an online platform, our main promotional
model will be through the internet, mostly social platforms like
FaceBook, Instagram and Twitter. Since we are an online
platform, however, we will target only two regions in the US.
Upon break even, our company plans to expand further
throughout the US.SWOT Analysis
Our company’s plan to start the business operations in the East
Coast and North East regions in the US for the first 5 years.
However, we plan to expand throughout the US in the next 10
years. In order to identify establish and operate in the two
regions for the initial 5 years, our company will need to perform
strengths, weakness, opportunities, and threats (SWOT)
analysis.
Strengths include online fresh and organic grocery store
offering a variety of brand products in the market at affordable
prices. Weakness includes there is a wide range of competitors
in the market that our company needs to compete with.
Traditional stores, Online Amazon grocery store, etc.,
Opportunities include expansion to other US regions, growth in
terms of products and services – our company can also

introduce cookbooks, beverages, home delivery options. Threats
include user data security issues, change in policies,
regulations, and economic downturns.
Financial Plan
One of the important aspects to open a business is have to a
strong financial plan. Based on our company’s mission
statement, we have created a 5-year income forecast. Apart from
the income projections, our company has put together an
investment plan for our investors.Initial Investment
Below is our initial investment plan:
Initial Investment
Costs
Cash Required
$ 2,500,000
Inventory
$ 1,000,000
Storage Facilities
$ 500,000
Suppliers
$ 1,000,000
Website Development
$ 1,500,000
Office, Lease, and Stationery
$ 100,000
Sales & Marketing
$ 150,000
Salaries
$ 500,000
Customer Call Centers
$ 250,000
Insurance
$ 75,000
Legal
$ 50,000
Total

$ 7,625,000
Projected Cash Flows
Based on our 5-year estimates, we are estimating to breakeven
at the end of the 5th year. Below is our initial 5-year cash flow
projection:
Projections
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$ 2,500,000
$ 3,750,000
$ 5,500,000
$ 8,750,000
$ 10,000,000
Additional Revenue
$ 250,000
$ 375,000
$ 550,000
$ 875,000
$ 1,000,000
Total Revenue
$ 2,750,000
$ 4,125,000
$ 6,050,000
$ 9,625,000
$ 11,000,000
Direct Sales Costs

$ 1,500,000
$ 2,000,000
$ 2,500,000
$ 2,750,000
$ 3,000,000
Fixed Costs
$ 80,000
$ 80,000
$ 80,000
$ 80,000
$ 80,000
Other Expenses
$ 75,000
$ 75,000
$ 75,000
$ 75,000
$ 75,000
Total Expenditures
$ 1,655,000
$ 2,155,000
$ 2,655,000
$ 2,905,000
$ 3,155,000
Net Profit
$ 1,095,000
$ 1,970,000
$ 3,395,000
$ 6,720,000
$ 7,845,000
Technology Advancements and Impact of Technology

Mobile applications that will let customers use their mobile
phones to browse, buy and track orders, voice ordering, ability
to create a grocery list and show different available options to
buy, shoppable recipes which will add the ingredients to your
shopping list according to the recipe and the quantity,
automated invoice systems between company and merchants,
location-based mobile computing that will enable customers to
see where their delivery is at and the approximate time it’ll
reach them and give them exclusive offers depending on
customer location, chatbots for customer service, different
payment options, post-service surveys, unattended deliveries via
a one-time-passcode system for residences or lockboxes with
smart locks, and data analytics to help improve website,
services and products are some of the technical advancements
that help to evolve B2C e-commerce marketplace business such
as ours. According to Progressive Grocer (2019), autonomous
delivery vehicles is the future of online grocery delivery. For
example, Kroger partnering with Neuro piloted a grocery
delivery program that successfully used Neuro autonomous
vehicles to fulfill online orders in Arizona and will be
expanding it to Houston.
Effect of Social Media and Social NetworkingImpact of social
media and social networking on its evolution
Advancement in science and technology has been observed to
come up with a number of sophisticated tools and technologies
at the workplace. Networking with a group of people has been
observed to take shape more so when it comes to delivery of
information in a faster and effective manner across the globe.
For Fresh Groceries, social media and social networking would
be observed to play a key role during the evolution of the
business more so when it comes to meeting the needs as well as
the expectations of the customers. Social media and social
networking is observed to come up with a number of
opportunities to business and in this section of the paper, we are
going to have a look at some of the opportunities which a

business can gain as a result of use of the social media (Turban,
Strauss, & Lai, 2015).
As the market evolves, the business ought to be evolving in the
same manner so that they will be in a position to meet both the
needs and the ever-unending taste and preference. For instance,
Fresh Groceries should be in a position to use social media and
social networking platform in order to gain a better insight of
the market since they will be in a place to get information and
feedback from the customers who are using social media.
Therefore, the company should be in a place to use this
information in making an improvement in its services.Effect of
Social Media and Social Networking on Business Operations
The rise in use of social media has been observed to have a
greater impact on small and large business in the market where
they have to make an alteration of their operation strategies so
that they will be in a position to meet the needs of the
customers. Because of the advancement in social media and
social networking, the business ought to make their products
differently from those of their competitors and also come up
with newer ways which they can use in order to communicate
with their customers. For instance, it is observed that social
media websites and applications usually aloe use to come up
with an online community which is in a position to share
content and personal images concerning a particular firm.
Therefore, for the case of Fresh Groceries Company, there is a
need for it to come up with an innovative team who will be in a
place to come up with attractive contents which can catch the
attention of the social media.
One of the advantages that the company is able to get
from the use of social media and social networking is that it
will be in a position to market its products in the social
platform in order to attract more customers as well as increase
the sales of the company. One thing to note about social media
is that Fresh Groceries Company will get key feedback from its
customers and also get good reviews from the existing
customers. The other thing to note about Social Media is that it

comes out as a strong tool more so in growing of the brand
awareness in the market. Chief marketers of Fresh Groceries
should be in a position to adopt policies which will ensure that
it gains a competitive edge as compared to its customers.
References
A.T. Kearney, Inc. (2015). Capturing the online grocery
opportunity. A.T. Kearney, Inc. Retrieved from
https://www.atkearney.com/documents/10192/6603479/Capturin
g+the+Online+Grocery+Opportunity.pdf/65385cfe-b3a9-482b-
a24c-6260a272f0f7
FATbit (n.d.). Your grocery delivery website will fail without
these script features [web post]. Retrieved from
https://www.fatbit.com/fab/online-grocery-delivery-platform-
will-fail-without-these-clone-script-features/
FATbit (2018, December 5). Setting up online grocery business
in 2019? Here is what you need to know [web post]. Retrieved
from https://www.fatbit.com/fab/setting-online-grocery-
business-2019-need-know/
Progressive Grocer (2018, December 14). What to Expect in
Grocery Technology in 2019 [web post]. Retrieved from
https://progressivegrocer.com/what-expect-grocery-technology-
2019
Retail Customer Experience (2019, January 30). 5 technologies
primed to transform the grocery shopping experience [web
post]. Retrieved from
https://www.retailcustomerexperience.com/blogs/5-
technologies-primed-to-transform-the-grocery-shopping-
experience/
The Importance of Social Media in Business for Entrepreneurial
Success. (2018, September 12). Retrieved from
https://www.lyfemarketing.com/blog/importance-social-media-
business/
Social Media Impact on Business Operations. (n.d.). Retrieved
from https://www.business2community.com/social-media/socia-
media-impact-on-business-operations-0148690

Turban, E., Strauss, J., & Lai, L. (2015). Social Commerce:
Marketing, Technology, and Management. Basingstoke,
England: Springer
Turban, E., King, D., Lee, J., Liang, T. & Turban, D. (2015).
Electronic commerce: A managerial and social networks
perspectives. Upper Saddle River, NJ: Prentice Hall.
Executive Board
Operations
Sales & Marketing
Customer Service
Finance
Accounting
Human Resources & Legal
IT Team
Supply Chain Management

Written Assignment #3 How to read the general media D.docx

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