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2
Open Source




              2
Open Source
              Apple




                      2
Open Source
              Apple
CSS




                      2
Open Source
              Apple
CSS
 WordPress




                      2
Open Source
              Apple
CSS
 WordPress     SEO




                      2
Open Source
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source               Theology
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO                   Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




Online marketeer
                      2
http://yoast.com/articles/wordpress-seo/
42
Obsess over speed


        21
Images can be smaller


• (WP) Smush It
• Puny PNG


                  22
Cache, cache, cache

• WP Super Cache
• W3 Total Cache
 • Great in combination with APC
 • Or even better: Memcache / Memcached

                  23
CDN

• For:
   • Images
   • CSS files
   • JavaScript files

                       24
Speed: cheap or cheaper?

 • Cheap:
    • Pick a CDN (like NetDNA)
 • Cheaper:
    • Use a subdomain

                   25
Analytics
Analytics

• Google Analytics for WordPress:
   • Filter out your own domain name
   • Ranking data in your Analytics

                   27
Goals

• Set decent Goals:
   • Comments and Unique Commenters
   • RSS Subscriptions
   • Downloads

                 28
Referrer info in e-mails


• My contact form plugin
• Gravity Forms << BEST PLUGIN EVER.


                  29
Social
URL Shortener

• Be a cool kid, get your own URL shortener:
   • yourls.org < free, self hosted
   • awe.sm < paid, hosted

                    31
Buttons

• Use Sociable for Delicious & Twitter
  buttons etc.
• Remove the Digg and other “vote site”
  buttons.



                     32
Email your feedback &
    questions to:
  joost@yoast.com

http://twitter.com/yoast

           33

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Editor's Notes

  1. I&amp;#x2019;ll try to answer all of them.
  2. I&amp;#x2019;ll try to answer all of them.
  3. I&amp;#x2019;ll try to answer all of them.
  4. I&amp;#x2019;ll try to answer all of them.
  5. I&amp;#x2019;ll try to answer all of them.
  6. I&amp;#x2019;ll try to answer all of them.
  7. I&amp;#x2019;ll try to answer all of them.
  8. I&amp;#x2019;ll try to answer all of them.
  9. I&amp;#x2019;ll try to answer all of them.
  10. I&amp;#x2019;ll try to answer all of them.
  11. I&amp;#x2019;ll try to answer all of them.
  12. I&amp;#x2019;ll try to answer all of them.
  13. I&amp;#x2019;ll try to answer all of them.
  14. I&amp;#x2019;ll try to answer all of them.
  15. I&amp;#x2019;ll try to answer all of them.
  16. I&amp;#x2019;ll try to answer all of them.
  17. Happy thought!
  18. Talk about WordPress &amp; blogging for an hour!
  19. Copy paste some slides
  20. Be an obnoxious fat bastard and present it
  21. Go and do what I do best
  22. Wait a minute...
  23. You&amp;#x2019;ve probably all read this...
  24. It&amp;#x2019;s not like you couldn&amp;#x2019;t have Googled for it...
  25. So I had an idea, more in line with the new and less fat Joost :)
  26. Let&amp;#x2019;s get down and dirty... We&amp;#x2019;re going to talk about
  27. Speed
  28. Analytics
  29. Social
  30. Don&amp;#x2019;t be afraid to ask questions
  31. I&amp;#x2019;ll try to answer all of them.
  32. Speed
  33. Puny PNG your theme&amp;#x2019;s images.
  34. CDN&amp;#x2019;s have servers all over the world, closest to your visitors. Especially good for blogs with a global readership. Why a subdomain works, even when on the same server: browser pipelining, multiple connections.
  35. Analytics
  36. Make sure you track what&amp;#x2019;s important, it&amp;#x2019;s not (just) pageviews :)
  37. Gravity forms rocks: YOAST for 20% off
  38. Social
  39. How many of you have ever reached Digg frontpage? How much of that was through a Digg submitted through a button?