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Yoast SEO for Wordpress Overview

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This was the slidedeck for a 2 hour Meetup on Yoast SEO for Wordpress. Delivered by Marcus Clayton - Digital Marketer at IdeaZone.

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Yoast SEO for Wordpress Overview

  1. 1. YOAST SEO FOR WORDPRESSVictoriaWordPress Events Meetup November 19th, 2015 Speaker: Marcus Clayton
  2. 2. Hey, great timing! Yoast SEOVersion 3.0 released yesterday (November 18th) “Since the ‘creation’ ofYoast SEO as a plugin, we’ve not done a release as big as this” – Joost deValk
  3. 3. Yoast SEO One of the most popular SEO plugins forWordPress It’s completely free! I install it on every website I work on, whether SEO is a part of their project or not
  4. 4. What else should you have? Google Search Console (previouslyWebmasterTools) https://www.google.com/webmasters/tools Google Analytics https://www.google.com/analytics Keyword Planner https://adwords.google.com/KeywordPlanner
  5. 5. General • Introduction tour to show you the basics • Specify your website name if it is different from the default • Verify webmaster tools – meta tag fields • 90% of the time you will only need to set up Google Search Console • Block the advanced features of theYoast SEO meta box from authors and editors
  6. 6. Titles & Metas • You can allowYoast to rewrite title tags for you. I never turn this feature on. • Set templates for the title tags and meta descriptions for different post types, taxonomies and archives. • You rarely need to change the templates for title tags as they follow best practices • Meta descriptions don’t need templates.You only need to write custom meta descriptions for important pages. • You can hide theYoast SEO Meta Box from post types that don’t need it to keep your backend clean • Other • The only box that should be checked here is “Noindex subpages of archives”.This will allow Google to prioritize the first page of the archive.
  7. 7. Social Yoast helps with more than just SEO! • Add in URL’s to all relevant social media profiles • Adds Open Graph meta data andTwitter meta data to help Facebook (and other social networks) better understand content when pages are shared • Verify your Pinterest business profile easily with a meta tag field • Google+ is arguably dead, so it is not necessary to complete those settings. Other than linking to your Google+ page if you have one.
  8. 8. XML Sitemaps • A sitemap wont directly improve your rankings, but it will make your site more crawlable so search engines can find your content • You should add your sitemap index to Google Search Console • Exclude unnecessary post types (ask yourself – do I want this content to rank, and will it realistically rank)
  9. 9. Advanced • Breadcrumbs are great to use on sites to make navigation easier for the user Ie – Home »WordPress Plugins »Yoast SEO forWordPress • This also takes care of a bunch of internal linking for you – important for SEO Permalink settings • Fix common problem of /category/ appearing in category URL’s • Remove stop words from slugs (checked off by default) • Other settings are unnecessary to edit unless you’re doing advanced SEO
  10. 10. Tools Bulk editor • This allows you to see and edit all your title tags and meta descriptions in one place File editor • Allows you to edit your robots.txt and .htaccess files Import and Export • Could be used when rebuilding a website to easily transfer over the settings of the old site Recalculate SEO scores (new)
  11. 11. Search Console • You can authenticate your Google Search Console/ webmaster tools account • Brings in 404 errors and server errors • Shows errors detected by Google’s desktop crawler/ smartphone crawler • You can easily fix the errors with 301 redirects if you purchase Yoast SEO Premium Or you can use one of the many great free redirect plugins.We recommend: • Simple 301 Redirects - wordpress.org/plugins/simple-301-redirects • ADD ON – Bulk uploader - wordpress.org/plugins/simple-301- redirects-addon-bulk-uploader
  12. 12. Yoast SEO Meta Box Once you have set up the general settings forYoast, you are able to optimize your site on a page by page basis with theYoast SEO meta box • Customize title tags, meta descriptions, and the URL • Analyze the optimization of your content • noindex pages that you do not want in search engine results • Indicate if you want to nofollow all outbound links from the page • Advanced robots tags areVERY RARELY needed • Indicate a canonical URL • Customize your social meta data to improve how page looks when shared on social media
  13. 13. Yoast SEO Meta Box Once you have set up the general settings forYoast, you are able to optimize your site on a page by page basis with theYoast SEO meta box • Customize title tags, meta descriptions, and the URL • Analyze the optimization of your content • noindex pages that you do not want in search engine results • Indicate if you want to nofollow all outbound links from the page • Advanced robots tags areVERY RARELY needed • Indicate a canonical URL • Customize your social meta data to improve how page looks when shared on social media
  14. 14. Yoast SEO Extensions

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