2. @UMich Director of Social Media
Former State of Michigan @MIGov
SM Coordinator
B.S. in PoliSci & M.A. in Ed
Skilled in making dull things
interesting
Co-Captain to a hashtag’ed
entourage of 5
Former Elected official
Throws parades for fun
@NikkiSunstrum
4. Tweeting the ninety-five thesis
The way in which we
get our point across
has changed, not the
concept or necessity of
information
distribution.
5. You get paid to play on Facebook?
“Because somebody grows up being a social media native,
it doesn’t make them an expert in using social media at
work, that’s like saying, ‘I grew up with a fax machine, so
that makes me an expert in business.’”
William Ward, professor of social media at Syracuse
University’s S.I. Newhouse School of
Public Communications
13. Millennials are…
The 1st generation to never know life
without the internet
The largest generation since the baby boomers
About to take over as the majority of the workforce
14.
15. 24% of Teens report being online
“almost constantly”
92% report going online daily
Nearly 75% of teens have a smart
phone
Of teens using going online daily
94% are doing so through a mobile
device
Teenage boys report more
Facebook activity than girls
Teenage girls favor visual
applications for story telling
(Instagram, Snapchat)
27. Ads are seen anywhere
from 500,000 to a million
times a day.
Allowing publishers to
command $50,000 to
$100,000 a day.
28.
29.
30.
31. STOP HERDING
MEERKATS
Social Media is not a race.
Foursquare badges never
really meant anything
No one cares about your
Klout Score
20,000 People are now ‘GOING LIVE’ Each Day
44. CAMPUS SOCIAL LEADERSHIP
The strategic implementation of social communications
at the University of Michigan is managed by central
UMSocial and a leadership team comprised of
delegates from each school, college or organization. All
official University social properties should maintain
regular contact with their coordinating representative
for direction and oversight.
Things have been going viral since the 15th century
It’s time to change the perception of the work that we do
Because although on a college campus students see us like this…
This is what we actually do. We provide exclusive opportunities to engage, elevate the perception of our institutions, mitigate brand risk, curate and produce visual stories that cultivate community and demonstrate value to potential and existing students.
This is where I talk myself out of a job…
Hear me out. It’s time to look at the bigger picture, access long term strategy and embrace opportunities to collaborate
And we’ve been doing this for years, not everyone gets a website – or a news publication, it’s time to consolidate social media and embrace collaboration.
We know where our audience is, it’s time to stop trying to be their friends and instead add value to their space.
Snapchat generates more than 2 BILLION views a day and 71% of their users are 34 or younger.
We have the ability to reach out and communicate with nearly anyone.
Power conferences, plus Ivy League and MAC - what should be the largest schools and brands in the US
