The document discusses strategies for universities to attract and retain students through social media. It provides enrollment statistics for the University of Arizona showing growth in recent years. Some key points made include being approachable on social media, responding to students in a timely manner, collaborating across departments, and engaging alumni. The overall message is that universities should use social media in a collaborative way to remain connected to prospective and current students.

1. Social & College Decisions:
How to Get Ahead
Kimberly Davis
Social Media Manager, The University of Arizona
@Kimmiedeeday
@UofA

4. The University of Arizona

5. The University of Arizona
2014-2015
• 42,236 Enrollment
• 32,987 undergraduate
• 7,720 Graduate
• 1,529 Professional
• Grown 4% since 2013-14
• Grown 9% over last 5 years
Freshman & Transfers
• 7401 total Freshman
• 4,289 In-State
• 3,455 Non-Resident
• 2,049 Transfers
• 9% Transfer increase, 5 yrs
• 29% Non-resident increase, 5 yrs

6. How Do We Keep Them Coming
Here?

7. How Do We Keep Them Coming Here?

8. Well…We Are Not Alone

9. How Do We Keep Them Coming Here?

10. Our Approach…Be Approachable

11. Our Approach…Be Approachable

14. Our Approach…Be Approachable

15. Our Approach…Be Approachable

16. Our Approach…Be Approachable

17. Our Approach…Be Approachable

18. Our Approach…Be Approachable

19. Our Approach…Be Approachable

20. Our Approach…Be Approachable

21. Our Approach…Be Approachable

22. Our Approach…Be Approachable

23. Our Approach…Be Approachable

24. Our Approach…Be Approachable

25. Our Approach…Be Approachable

26. Our Approach…Be Approachable

27. Our Approach…Be Approachable

28. You Talking About Me?

31. Include incoming students early

32. Cross-Campus Collaboration

33. My Awesome Friends at Admissions

34. My Awesome Friends at Admissions

35. My Awesome Friends at Admissions

36. My Awesome Friends at Admissions

37. My Awesome Friends at Admissions

38. My Awesome Friends at Admissions

39. My Awesome Alumni Friends

40. My Awesome Alumni Friends

41. My Awesome Alumni Friends
Albuquerque

42. My Awesome Alumni Friends
Portland

43. My Awesome Alumni Friends
San Francisco

44. Recap
• Be Approachable
• Respond…
• Respond in a timely manner
• Look for those talking about you
• May not tag you
• Instagram and Twitter are easiest to search
• Work together
• Find ways to help projects already in motion
• Create partners for future collaboration

45. THANK YOU