Social Media class Designed for Keller Williams Infinity in Naperville Illinois. Class designed to give them a firm understanding how Social media works for real estate!

1. Social media!
Real estate is social too!

2. covering
● why social media
● how to in Twitter(briefly)
● how to in facebook
● ideas to get ahead of the game

3. Need to know stats
● 88% buyers would use or refer their agent again (84%s
sellers)
● 98% of buyers viewed agents as useful source of info
● 49% use tech to competitive
● 92% buyers used internet in some way to search for
homes
● 56% seller use social media
http://blog.contactually.com/2015/02/real-estate-statistics-2015/

4. Why be on social media
● 1.2bil monthly active fb
● 255 mil monthly active twitter
● 200 mil monthly on instagram
● 30 mil on snapchat
● 1billion on youtube
sourced from http://www.adweek.com/socialtimes/social-media-statistics-2014/499230

5. 64 %
More likely to buy from the brand they follow on Twitter
51 %
More likely to buy from the brand they follow on
Facebook

7. Trick to internet Marketing
1. Niche
2. Giveaway
3. Landing page
4. Market it
5. Say Thanks!

8. goals of Internet marketing
● First of mind
o 67% of buyers interviewed one agent *
o 33 touch
● referral business
*http://www.realtor.org/presentations/presentation-2014-profile-of-home-buyers-and-sellers

9. Twitter
● #hashtags
● @replies
● Lists

10. Facebook
Personal vs business pages
Personal
● Personal profiles are for non-commercial
use and represent individual people.
You can follow profiles to see public
updates from people you're interested in
but aren't friends with
o 5,000 followers
o It's against the Facebook Terms to use your
personal account to represent something other
than yourself
o Convert your profile to a page

11. Facebook
Personal vs business pages
Business page
● Pages look similar to personal profiles, but
they offer unique tools for businesses,
brands and organizations. Pages are
managed by people who have personal
profiles. You can like a Page to see
updates in News Feed.
● designed to market your
brand/topic/product

12. Facebook Strategy
● Grow page likes to your page
● increase likes, comments, shares
● How?
o Jab jab jab right hook(Gary Vaynerchuk)

13. ideas on what to share!
● Stats
● tips
● stories
● know your audience!

14. Facebook Advertising
● BOOSTS
o Pick amount
o audience
o when
o what you want?

16. Landing Pages
● leadpages.net
● postlets
● google drive
● eEdge website
● eAgantc
o first time homebuyer

17. looking ahead
youtube
● billion users
● 50% growth year over
year
● hundreds of millions of
hours watched

18. looking ahead
Instagram
● 300 million monthly users(more than twitter)
● 4.21%, Brand Engagement Rates Highest on Instagram
● Location Results in 79% Higher Engagement

19. Tools
● Canva
● picmonkey
● fiverr
● algora plus

20. Thanks
Thanks for learning
about getting most out
of your pics!
Now get creating!
www.eprofessorofrealestate.com
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