Communication in the Millennium
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To be delivered at the Communication in the Millennium symposium in San Diego on May 23, 2011.
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Communication in the Millennium
- 1. Sniffing Out Shovelware:Millennial Students Analyze News AppsDuring the iPad’s First Year Communication in the Millennium San Diego, California – May 23, 2011 Jake Batsell, assistant professor Division of Journalism Southern Methodist University (Dallas) @jbatsell
- 6. Assigned ratings √ Immediacy √ Non-linear presentation √ Multimedia √ Interactivity
- 8. 42 in 20s, 1 in 40s
- 9. 41 U.S., 1 Bulgarian, 1 Nicaraguan
- 10. 4 Hispanic
- 11. 1 Asian-American
- 16. 4-day checkoutImage credits: American Journalism Review, The Daily
- 18. DMN avg = 2.8/5
- 19. Daily avg = 2.5/5
- 23. ABC News
- 24. The Daily, DMNImage credit: The Dallas Morning News
- 26. DMN avg = 2.4/5
- 27. Daily avg = 3.6/5
- 28. Passing grade
- 33. Washington PostImage credit: Sports Illustrated
- 35. DMN avg = 3.4/5
- 36. Daily avg = 4.2/5
- 38. New York Times
- 40. The Daily
- 43. The Daily’s videos “did not just repeat what the article said, but added a different twist.”
- 46. MTV News
- 49. Students said premium apps aren’t worth the extra money yet
- 50. Too many news apps resemble shovelware
- 52. Why important? 50 million millennials age 18-29 forming lifelong habits
- 53. Future research: 2nd wave of tablet apps (Xoom, Galaxy, Playbook, iPad 2)Image credit: Texas Monthly