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Valuing UX

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A case study in gaining acceptance (and resources!) for better UX attention. How a band of passionate UX devotees made their company more aware and supportive of efforts (and dollars) to achieve greater user engagement and satisfaction.

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Valuing UX

  1. 1. Valuing UX Timing is Everything Dr. Nathan Relles Andy Busovsky – Mgr, UX Department
  2. 2. It’s Harder to Run Alone...
  3. 3. • Bring talent together • UI/UX as a bridge • Internal survey • Collaborative project • Aim for buy-in above and below Don’t Run Alone
  4. 4. Training Is Essential…
  5. 5. • Prepare • Test • Proof of Concept • Rely on your users. • Language is critical. • Be there or be remote. • Practice, practice, practice Training is Essential
  6. 6. Think Big, Start Small...
  7. 7. • Start somewhere. • Establish important but achievable goals. • Let users help. • Use simple tools at first. • Tap into existing resources Think Big, Start Small
  8. 8. Short Runs Build Stamina and Strength...
  9. 9. • Exposure & Credibility • Challenging but achievable • Usability testing • Survey users • Potential for a team project? • Support, collaboration, engagement Stamina and Strength
  10. 10. Before… After…
  11. 11. Before… After…
  12. 12. Stretch! Use All Your Muscles...Stretch! Use All Your Muscles...
  13. 13. • Help from all corners • People to represent your perspective • Mockups • Promote from within when you can Stretch! Use Muscles
  14. 14. Fan Support Will Sustain You...
  15. 15. • Create a Mindset. • Get them thinking. • Get them talking. • Language guides thought. • Culture eats strategy for lunch. Fan Support Sustains
  16. 16. Stay In Shape and Improve...
  17. 17. • Promote. • Measure & Assess. • Share. • Learn. • Keep it interesting. • Keep them interested. Stay in Shape
  18. 18. Proximity Nearby elements are grouped by our brain and seen as belonging together.
  19. 19. Proximity
  20. 20. Summary Start small Collaborate Engage Tap into Existing Resources Build Culture & Language Demonstrate Success Identify a Project If You Can Keep an Open Mind Rely on Users But Not Too Much Gather Data, Analyze, Learn

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