2.  Launched in August 1983.
 India’s first packed Iodised Salt brand.
 Market Share of 17.3% .
 Economic Times Brand Equity.

3.  Tata Salt launched the Desh Ko Arpan (DKAP)
programme in 2002
-Child Relief Fund & You (CRY)
-Which benefited 20,000 young girls and
boys in 45 slums and 19 villages across the
country.
 Khelo, Padho (Play, Learn) in 2005

4.  Nanhi Kali
 In 2006 and 2007
 Jointly managed by K C Mahindra Education
Trust (KCMET) and Naandi Foundation

5.  In 2009, Tata Salt began its relationship
with Cohesion Foundation Trust
 By providing education to children of migrant
workers in Gujarat.

6.  Improve the quality of the life of the people it
serves
 Returning to society what they earn
 Leadership with trust

7.  Empower communities by building various forms
of capacities, skills, human and social capital.
 Focus on youth through vocational training.