3. In «Policeman
Critical» the verb
BE is dropped,
together with
GRAMMAR words
like the or a.
TO+Infinitive is used to announce future events, dropping the verb BE
and the word going: «Panel to look into law change»
SUBJECTS are also dropped if unnecessary: «PM says (he) can...»
4. PUNS (plays on words), RHYMES, POP CULTURE REFERENCES and
ALLITERATION (repetition of a sound) make headlines more catchy.