Scholar Consultants and TBH Consulting bring to you a unique, transformational process that manifests the business benefits of Emiratization or Emiratisation. Using Whole-System Transformation methodology of change, we create an Emiratization strategy together with your team through an ideation process that starts to embed a new culture in the organisation.

1. 1
The war for talent coupled with the
Nationalization agenda is heating up
across the region more than ever. Ensuring
an effective and robust strategy for your
organisation to source, attract, integrate,
develop and retain the best national
talent has never been more significant.
Is your organisation a government entity or
a private company? In both cases,
reactive recruitment initiatives and generic
training programs are no longer sufficient
when the goal is sustainability. Whether
your need of the hour is profitability or
cementing the UAE national identity, an
2
Emiratization-centric workplace culture will
only enhance this goal.
The Emiratization Creative Lab project is
designed to help your organisation master
an ideation process in developing an
Emiratization strategy and building an
Emiratization culture that supports it. Based
on the Whole-System Transformation™
change methodology, every person is
involved in creating the strategy and
shifting to a new paradigm. Say goodbye
to external experts who come and go with
recommendations. Say hello to harnessing
your internal genius with our facilitation.
A transformational and unique process to
manifest the business benefits of Emiratization
Our
Core
Philosophy
We believe that solutions to
any business challenge lie in
your own systems, business
units, and within your own
people. If Emiratization is to
have an impact on ROI - the
national conversation, the
ideation process, the trusted
engagement of stakeholders
and success stories about
direct business results needs
to be amplified. That is why
we have come together to
bring you a unique process to
start creating your original
Emiratization strategy, sow the
seeds to a new workplace
culture and enable the
private and public sectors to
elevate the UAE’s economy.
THE EMIRATIZATION
CREATIVE LAB
A
joint
initiative
for
the
UAE
by

2. Step 1 is to uncover with the
CEO or Project Owner his/her
aspirations toward Emiratization
in the organisation. This session
will not only set the tone for the
strategy and culture needed. It
will determine who will be part
of the next phase of the
Emiratization Creative Lab. The
leader can expect to be
wowed at his his/her own vision
and the possibilities of how
Emiratization can significantly
contribute to the business.
Step 2 is to work with a Design
Team to finalize the best agenda
for the 1-day creative lab
workshop. We facilitate a group of
3 people, chosen by the CEO /
Project Owner to create a
transformational 1-day meeting
agenda incorporating the CEO’s
aspiration. The Design Team
knows what activities will bring
most benefit and would also
know who should sit next to whom
for an unforgettable experience.
Design Team
Collaboration
Aspiration
Session
Emiratization
Creative
Lab
The transformational
experience that aligns the
organisation to Emiratization
The Emiratization
Creative Lab’s 3
Step Process.
Bold, Dynamic,
Unforgettable.
Step 3 is where a paradigm shift
occurs with the Emiratization
Creative Lab. The group itself
creates a Change Blueprint with
plans to realize business results
with an Emiratization strategy.
Individual commitment to
implement and engagement
arises. A new culture where
Emiratization is embedded is born.

3. Roland Sullivan, WST Specialist
Considered to be one of the original
100 change agents of the world,
Roland learned directly from the
founders of the Change
Management profession in 1962.
He has led transformation efforts for
over 1000 organizations in 40
countries. He coined the term Whole-
System Transformation™ in 1974 and
has taught at over 20 universities
around the world.
Roland’s most popular book is
‘Practicing OD: A Guide for Leading
Change’ (Wiley) which will be in its 4th
edition in 2015.
Mubeena Mohammed, CEO
As CEO of Scholar Consultants,
Mubeena aims to create a world-
class and flawless consulting
experience for every client.
Mubeena has facilitated
Organization Change at Abu Dhabi
Government sectors, plus companies
such as Nakheel, Kraft, Philips, MBC,
Al Ghurair Group since 2003.
With dual degrees in Psychology and
Philosophy, and Masters in
Organizational Psychology, she
applies the Social Sciences in her
work and is known for developing
best practices for workplace cultures.
Contact
the
team
today.
Abdulmuttalib Hashim, CEO
As CEO of TBH Consultancy,
Abdulmuttalib, a.k.a Talib, brings to
the region its first and only
nationalization advisory firm.
He has been instrumental in advising
senior managers on issues related to
the most effective ways to attract
Emiratis, building a strong employer
brand, engaging their local
audiences and cultural integration in
the workplace since 2006.
He is a regular speaker at
conferences and universities, and
also a columnist with publications
such as SME Advisor and MBC Times.
RS@ScholarConsultants.com M@ScholarConsultants.com Talib@TalibBinHashim.com