Project & Portfolio 1

1. PERSONAL BRAND EXPLORATION
Drew Belk
Project & Portfolio I: Week 1
June 5, 2023

2. I am a seasoned music industry professional with a
wealth of expertise spanning over a decade. My
diverse skill set encompasses artist management, tour
management, venue operations, production, social
media management, and promotions. Currently based
in Los Angeles, my passion for concerts and live
music runs deep. With a proven track record and a
genuine love for the music industry, I am eager to take
on challenging roles and help shape unforgettable
experiences for audiences and artists alike.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Tour Manager
• Artist Manager
• Operations Manager
BRAND ARCHETYPE -
As a professional in the music industry, my approach to
work is deeply influenced by my Lover brand archetype. I
prioritize creating genuine connections with artists,
colleagues, and audiences, fostering an environment of trust
and collaboration. With a focus on building loving and
committed relationships, I strive to go beyond the
transactional aspects of the industry and create meaningful
experiences that resonate with people on an emotional level.
This approach sets me apart by infusing passion, care, and
a genuine desire for the well-being of others into every
project I undertake.
Management for Music Industry Professionals
Picture Relevant
to Your Industry
Goes Here

4. MUSIC INDUSTRY PROFFESIONALS
TARGET AUDIENCE
LOU ROCHDI
Outreach Plan:
• I will thoroughly research their current roster of artists, recent
tours, and any upcoming projects to demonstrate my knowledge
and understanding of their work.
• I will use a personalized and concise email introducing myself,
highlighting relevant experience, and expressing my genuine
interest in working with them as a music industry professional.
• I will follow up with the music touring manager within a week after
the initial contact, utilizing a polite and professional email to
express my continued interest, offer further information if needed,
and inquire about the possibility of scheduling a meeting or phone
call to discuss potential collaboration.
PROFILE
PICTURE
TOUR MANAGER - LOBBY CALL
LAURA BONTEMPS
Outreach Plan:
• I will gather comprehensive information about their organization,
including its structure, operations, and any recent achievements or
challenges, in order to demonstrate my understanding of their specific
industry and needs.
• I will opt for a professional and concise email that introduces myself,
highlights my relevant experience in operations management, and
expresses my interest in contributing to their organization's success.
• I will opt for a professional and concise email that introduces myself,
highlights my relevant experience in operations management, and
expresses my interest in contributing to their organization's success.
PROFILE
PICTURE
OPERATIONS MANAGER - LIVE NATION
HANNAH COTA
Outreach Plan:
• I will familiarize myself with the venue's layout, technical capabilities, and
past productions, ensuring I have a solid understanding of their specific
production requirements and challenges.
• I will utilize a combination of email and phone communication, starting with a
well-crafted email that introduces myself, highlights my experience in
production management, and expresses my enthusiasm for working with
their venue.
• I will utilize a combination of email and phone communication, starting with a
well-crafted email that introduces myself, highlights my experience in
production management, and expresses my enthusiasm for working with
their venue.
PROFILE
PICTURE
PRODUCTION MANAGER - MICROSOFT
THEATER

5. GOALS
Short Term: (Immediately After Graduation)
• SECURE WORLD TOUR GIG.
‣ Obtain at least three offers with music artists or bands for
tour manager positions within the first three months after
graduation.
Mid Term: (5-10 YEARS)
• Successfully manage a world tour for a music artist or band,
consisting of at least 30 shows in various cities.
‣ Secure a tour management position for a mid-level music
artist or band within the first six months after graduation,
and successfully plan, coordinate, and execute a tour that
includes a minimum of 20 shows within the following 12 to
18 months.
Long Term: (15-20YEARS)
• Establish yourself as a highly sought-after tour manager in the
music industry, working with A-list artists and overseeing
international tours.
‣ Within five years, secure tour management positions for at
least two A-list music artists or bands, successfully
managing their international tours that span multiple
continents.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
MICROSOFT WORD
SOFT
HARD
Novice / Adept / Expert
POWERPOINT Novice / Adept / Expert
TIME MANAGEMENT Novice / Adept / Expert
LEADERSHIP Novice / Adept / Expert
STAGE MANAGEMENT
SOFT
HARD
Novice / Adept / Expert
BACKLINE MANAGEMENT Novice / Adept / Expert
COMMUNICATION Novice / Adept / Expert
ORGANIZATION Novice / Adept / Expert

7. I promise to provide my target audience with
exceptional tour management services,
delivering seamless experiences, and
ensuring the smooth execution of their
events while solving logistical challenges
and creating memorable moments.
PROMISE

8. CREDENTIALS
Work Experience:
• Operations: LA Clippers, Live Nation
• Tour Manager: Freelance
• Talent Manager: Fools Gold
• Social Media Specialist: Moxie, GDOT
• Promotions: iHeart Radio
Education:
• Music Business, B.S., Full Sail University
(2025)
Awards:
• Course Directors Award: Business
Management + Data Analysis and
Reporting
Picture Relevant
to Your Industry
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9. COMPETITION
KIM STEWART
Industry Experience:
• 0 YEARS
Education:
• FULL SAIL: MUSIC BUSINESS (2023)
Leadership Experience:
• N/A
Skills and Proficiencies:
• DIGITAL MARKETING
• MERCHANDISING
• PRESENTATION
DREW BELK
Overall Online Presence:
• Grade: 65
HEADSHOT HEADSHOT
Industry Experience:
• 10 YEARS
Education:
• FULL SAIL: MUSIC BUSINESS (2025)
Leadership Experience:
• TOUR MANAGER
• PROMOTIONS MANAGER
Skills and Proficiencies:
• WORD
• EXCEL
• POWERPOINT
Overall Online Presence:
• Grade: 85

10. COMPETITION
LOU ROCHDI
Noteworthy Experience:
• TOUR MANAGER
• COACHELLA
DREW BELK
HEADSHOT HEADSHOT
Industry Experience:
• 4 YEARS
Education:
• SCIENCES PO: ECON
Skills and Proficiencies:
• PRODUCTION VIDEO
• MONTAGE VIDEO
• ADOBE PREMIERE PRO
Overall Online Presence:
• Grade: 90
Industry Experience:
• 10 YEARS
Education:
• FULL SAIL: MUSIC BUSINESS (2025)
Leadership Experience:
• TOUR MANAGER
• PROMOTIONS MANAGER
Skills and Proficiencies:
• WORD
• EXCEL
• POWERPOINT
Overall Online Presence:
• Grade: 85

11. BRAND POSITION
Step into a world of captivating experiences, where every moment
comes alive with the magic of seamless coordination and heartfelt
connections; choose to work with me and let my passion for tour
management ignite your events, leaving a lasting impression that
surpasses the ordinary and transforms ordinary gatherings into
extraordinary memories. Unlike my competitors, I bring a unique
blend of meticulous organization, creative problem-solving, and a
genuine love for what I do, ensuring that every detail is flawlessly
executed while building authentic relationships that make each
experience truly unforgettable.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Event: International Music Conference (IMC)
• Date: October 15-17, 2023
• Location: Los Angeles, California
‣ Event: Tour Management Summit
‣ Date: February 5-7, YEAR+1
‣ Location: Nashville, Tennessee
• Event: Live Events Professionals Association (LEPA) Annual Conference
• Date: September 20-22, 2023
• Location: Las Vegas, Nevada
Digital Marketing
• The primary type of content I will produce and publish online on a regular basis
will be insightful articles and blog posts related to tour management best
practices, behind-the-scenes stories from successful tours, and tips for creating
exceptional live experiences.
• To promote and disseminate my content and build my platform, I will primarily
utilize social media tools such as LinkedIn and Instagram. LinkedIn will be used to
connect with industry professionals, share my expertise, and engage in relevant
discussions. Instagram will showcase captivating visuals, highlights from my
experiences, and promote upcoming events and projects.
• I will utilize my digital portfolio as a powerful marketing tool to showcase my
expertise, past successes, and testimonials from clients and collaborators. It will
feature a comprehensive overview of my professional journey, highlighting my
achievements, and providing a glimpse into the outstanding events I have
managed. This will help establish credibility, build trust, and attract potential
clients and collaborators to my personal brand online.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
MentorI will seek a mentor or coach who has extensive
experience in the tour management industry, someone who can provide
guidance, share practical insights, and help me navigate the challenges
and opportunities that arise in my career. I will dedicate regular time for
meetings, seeking their feedback, and learning from their experiences. I
aim to establish a mentorship relationship within the next three months.
Formal Education
MUSIC BUSINESS B.A., FULL SAIL UNIVERISTY
Technical Skills
To stay ahead of the competition, I will focus on developing
proficiency in industry-specific software and tools such as tour
management software, event planning software, and digital
marketing platforms. I will allocate dedicated time each week for
self-study, online courses, and hands-on practice to improve my
technical skills. I aim to become proficient in these tools within the
next six months.
Soft Skills
Recognizing the importance of effective communication, leadership,
and problem-solving in tour management, I will seek out
mentorship opportunities and workshops focused on these areas. I
will actively participate in industry conferences, networking events,
and leadership development programs to sharpen my transferable
skills. I aim to engage in at least two mentorship relationships within
the next year to gain valuable insights and guidance from
experienced professionals.

14. DREW BELK
As a highly skilled and passionate tour manager with a proven track record
of delivering exceptional live experiences, I orchestrate seamless logistics,
cultivate meaningful connections, and create unforgettable moments that
leave audiences in awe and clients beyond satisfied.

15. REFERENCES
National Center for O*NET Development. (n.d.).
Tour Managers. Retrieved from
https://www.onetonline.org/find/result?s=tour+ma
nager
Cota, H. (n.d.). Hannah Cota [LinkedIn profile].
Retrieved from
https://www.linkedin.com/in/hannahcota/
Stewart, K. (n.d.). K. Stewart [LinkedIn profile].
Retrieved from
https://www.linkedin.com/in/kstewartofficial/
Bontemps, L. (n.d.). Laura Bontemps [LinkedIn
profile]. Retrieved from
https://www.linkedin.com/in/laura-bontemps-
13527684/