This document discusses strategies for success in sales and marketing in the pharmaceutical industry in North India. It defines sales and marketing, outlines the relationship between the two, and lists ideal qualities for salespeople. It also provides information on diabetes medications (anti-diabetics) and the types of diabetes. Finally, it lists major pharmaceutical companies located in North India and references used.

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Strategies to be successful in
Sales and Marketing

2. 2
 Sales of pharmaceutical product
 Marketing survey
 Pharmaceutical industries in North India
 Various drugs of Anti-diabetics

3. 3
 A sale is the exchange of
a commodity or money as the price of a good or a
service. Sales is activity related to selling or the
amount of sold goods or services in a given time
period.

4. The relationships between sales
and marketing
4
 Marketing and sales differ greatly, but have the
same goal. Selling is the final stage in Marketing,
which also includes Pricing, Promotion, Place and
Product. A marketing department in an
organization has the goals of increasing the
desirability and value to the customer and
increasing the number and engagement of
interactions between potential customers and the
organization.

5. Salesman
5
 A man whose job involves selling or promoting
commercial products, either in a shop or visiting
locations to get orders

6. 6
 The action or business of promoting and selling
products or services, including market research
and advertising.

7. Ideal Qualities
7
 Sound health
 Good posture
 Pleasant voice
 Good appearance
 Cheerfulness
 Imaginative
 Well dressed
 Alertness

8. 8
 Self confidence
 Patience and observations
 Sociability
 Honesty
 Loyalty
 Sincerity
 Maturity
 Effective delivery

9. Anti-diabetics
9
 Diabetes mellitus, is a chronic disease that
occurs when the pancreas is no longer able to
make insulin, or when the body cannot make
good use of the insulin it produces. Insulin is a
hormone made by the pancreas, that acts like a
key to let glucose from the food we eat pass from
the blood stream into the cells in the body to
produce energy.

10. Types of diabetes mellitus
10

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12. Pharmaceutical Companies in North India
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Name Address
Cipla Malpur, baddi, solan, Himachal Pradesh.
Alembic Plot no.21-22, phase-1, jharmjri, baddi, solan,
Himachal Pradesh.
Maxtar bio-genics KN no. 705, nalagarh road, mulkamajra, baddi,
solan, Himachal Pradesh.
Ranbaxy A-41, phase-8 industrial area, Mohali, Punjab.
Panacea biotech E-4, phase-2, industrial area Mohali, sec-58,
Mohali, Punjab

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Name Address
Lupin 46/47, A.village nande, taluka mulshi, dist. Pune.
Glaxosmithkline
healthcare
24-25 floor, one horizon center, golf course road, DLF
Phase, Gurgaon. 122002.
Zydus-cadila 1 R.M house, off CG road, navrangpura, Ahmedabad,
Gujrat.
Torrent
pharmaceuticals
Near baddi university, village bhud, makhumajra,
nalagarh, baddi, solan, Himachal Pradesh.
Marc india limited 112, hpsidc, baddi, solan, Himachal Pradesh

14. References consulted
14
 www.drugsupdate.com
 www.medindia.net
 www.indiamart.com
 Indian Pharmacopoeia

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