1. Case Study On
Mr. Ganguly the CEO of the SRK Pharma Ltd.
By KIRAN SHIVAKUMAR
2. SRK Pharmaceuticals is One of the best Pharmaceutical
Organization in India
It is working under the strict regulation of manufacturing
medicines and following Guidelines of FDA, WHO, GMP,
Monographs
It’s Completely research based pharmaceutical organization
Envisage our Organization as Vibrant, Adaptive, Responsive,
and Open to Learning and innovative, and obviously caring
for the Careers of its employees.
3. Fears of the competition in pharmaceutical industry and the
company’s market share
The core group Discussed this issues for several Days
Decided to produce medicines based on extracts from the
plants.
Strategy for Diversification is formulated.
Implementation- Ganguly found that required skills of
existing employees were not available
He decided to provide training to existing employees
4. 1.How far Mr.Ganguly correct in deciding on introducing a
new plant extract based medicine in company’s product
mix?
Strategy for Diversification
2. What exactly the business strategy introduced by the
core group after days long deliberation and discussion.
In order to maintain stable market share in next decade
they decided to produce medicines based on extracts
from the plants.
5. 3. Why the company core group failed in deciding on the
exact date of starting the commercial production?
Because of labours were less skilled
4.If, you were in Ganguly’s position, what would have been
your strategy in deciding on the members of the core group
and starting the commercial production?
Rather than hiring new employees I would have understand
the situation then adopting the new technology which helps
to improve quality of the product
And also I would tried to provide training to Existing
employees to produce great and innovative product.
