This document compares the marketing strategies of companies that produce the antibiotic cefadroxil. It outlines the drug profile, including that cefadroxil is a broad-spectrum antibiotic effective against both Gram-positive and Gram-negative bacteria. Tables show the formulations, prices, and sales of major Indian and international companies producing cefadroxil tablets. The marketing strategies of top companies like Cipla, Mankind Pharma, and Zydus Cadila are described, including their slogans, logos, annual sales, and product portfolios.
1. COMPARATIVE STUDY ON EXISTINGCOMPARATIVE STUDY ON EXISTING
MARKETING STRATEGIES FORMARKETING STRATEGIES FOR
CEFADROXILCEFADROXIL
1
2. RationaleRationale
• To develop the skills of developing the newTo develop the skills of developing the new
marketing strategies for a product.marketing strategies for a product.
3. ObjectivesObjectives
• Comparison of marketing strategies of someComparison of marketing strategies of some
national as well as some internationalnational as well as some international
companiescompanies
• To carry out the market survey for theTo carry out the market survey for the
products.products.
5. • CefadroxilCefadroxil (formerly trademarked as Duricef)(formerly trademarked as Duricef)
is a broad-spectrum antibiotic of theis a broad-spectrum antibiotic of the
cephalosporin type, effective in Gram-positivecephalosporin type, effective in Gram-positive
and Gram-negative bacterial infections. It is aand Gram-negative bacterial infections. It is a
bactericidal antibiotic.bactericidal antibiotic.
6. Mechanism of actionMechanism of action
• Like all beta-lactam antibiotics, cefadroxilLike all beta-lactam antibiotics, cefadroxil
binds to specific penicillin-binding proteinsbinds to specific penicillin-binding proteins
(PBPs) located inside the bacterial cell wall,(PBPs) located inside the bacterial cell wall,
causing the inhibition of the third and lastcausing the inhibition of the third and last
stage of bacterial cell wall synthesis. Cell lysisstage of bacterial cell wall synthesis. Cell lysis
is then mediated by bacterial cell wallis then mediated by bacterial cell wall
autolytic enzymes such as autolysins; it isautolytic enzymes such as autolysins; it is
possible that cefadroxil interferes with anpossible that cefadroxil interferes with an
autolysin inhibitor.autolysin inhibitor.
7. • AbsorptionAbsorption: Cefadroxil is well absorbed on: Cefadroxil is well absorbed on
oral administration; food does not interfereoral administration; food does not interfere
with its absorption.with its absorption.
• ToxicityToxicity: Nausea, vomiting, diarrhoea, allergic: Nausea, vomiting, diarrhoea, allergic
rashes may occur.rashes may occur.
10. CiplaCipla
• Punch linePunch line
• Annual saleAnnual sale
• LogoLogo
• Caring for lifeCaring for life
• Above of Rs. 4,000Above of Rs. 4,000
crorecrore
11. MankindMankind
• Punch linePunch line
• Annual saleAnnual sale
• LogoLogo
• Mankind serving lifeMankind serving life
• Rs. 3,400 croreRs. 3,400 crore
12. Zydus cadilaZydus cadila
• Punch linePunch line
• Annual saleAnnual sale
• LogoLogo
• Dedicated to lifeDedicated to life
• Rs. 1,944 millionRs. 1,944 million
13. Micro lab ltdMicro lab ltd
• Punch linePunch line
• Annual saleAnnual sale
• LogoLogo
• Precision in healthPrecision in health
• Rs. 1,500 croreRs. 1,500 crore
14. NovagenNovagen
• Punch linePunch line
• Annual saleAnnual sale
• LogoLogo
• A promise of lifeA promise of life
• Rs. 572.51 croreRs. 572.51 crore
15. Ind-SwiftInd-Swift
• Punch linePunch line
• Annual saleAnnual sale
• LogoLogo
• Longer, happier andLonger, happier and
healthier liveshealthier lives
• Rs. 682.71 croreRs. 682.71 crore
