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Increasing content reuse and user engagement on Open edX

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Here's a talk I gave at the 2016 Open edX conference. Link to session description here: https://2016openedxconference.sched.org/event/61Nc/increasing-content-reuse-and-user-engagement-across-open-edx

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Increasing content reuse and user engagement on Open edX

  1. 1. Increasing content reuse & user engagement Jane Park / @janedaily janepark@creativecommons.org +
  2. 2. Basics? State of the Commons New Strategy Open edX + CC Other OER platforms Discussion
  3. 3. •  What do your users want? •  What motivates them to share on your edX instantiation? •  What “gratitude” features might further motivate them to share? Your users
  4. 4. Basics
  5. 5. A simple, standardized, legally robust way to grant © permissions to cultural works and data
  6. 6. §  Enable © holders to grant copy and reuse permissions to the public §  6 licenses: §  Some grant commercial uses §  Some grant derivative uses §  All require attribution CC Licenses
  7. 7. §  Attribution §  ShareAlike §  NonCommercial §  NoDerivatives 4 Elements
  8. 8. Public Domain Dedication Licenses
  9. 9. State of the Commons
  10. 10. New Strategy
  11. 11.     Discovery Collaboration Advocacy Light up the Commons
  12. 12. We are working to make platforms more discoverable, collaborative, and user-driven. Each contribution to the commons should be a joyful act for users.
  13. 13. Open edX + CC Has: Base Integration Needs: - Discovery - Collaboration - Analytics
  14. 14. §  License display is hidden, not linked §  No clear indication that course can be reused and remixed §  Search filter for reusable CC courses? §  Course downloadability? §  Remix capability on platform? §  Automatic or easy attribution? Open edX integration
  15. 15. OER Platforms: Discovery
  16. 16. §  CC BY-licensed textbook platform §  1/5 degree-granting U.S. colleges have adopted the textbooks §  $39 million in savings so far for academic year 2015/16 §  Additional stats à OpenStax
  17. 17. §  Wordpress CC-licensing plugin: creating & managing more attributions on Lumen platform §  CC LTI plugin – embed CC content in LMS §  CC Thin Common Cartridge plugin – export CC content with LTI links to WP Lumen Learning
  18. 18. OER Platforms: Collaboration
  19. 19. §  CC BY-SA-licensed OER platform §  Organizes content into textbooks but also subject matter “hubs” §  Community of contributors §  Usage analytics; featured in 2015 State of the Commons Boundless
  20. 20. §  Attribution, credit §  Thanks for contributions; connecting users to creators; creators to creators §  Surfacing impact your work had in the community §  We’re still figuring it out! Ideas? What do we mean by Gratitude?
  21. 21. OER Platforms: Analytics
  22. 22. §  Total contributions under CC §  Inactive vs. active contributors §  Total views of CC content §  Geographic breakdown §  Type of user Boundless
  23. 23. Ø  2015 report à growth, some breadth, some use Ø  2016 report à keep baseline; increase global breadth; add usability, vibrancy… feat. super interesting content use stat or story from each platform State of the Commons
  24. 24. Discussion
  25. 25. •  What do your users want? •  What motivates them to share on your edX instantiation? •  What “gratitude” features might further motivate them to share? Your users
  26. 26. •  How can we clarify intent behind contributions? •  How can we encourage reuse of content across and off platforms? •  Can we create spaces that facilitate sharing and remix on the platform? •  Can we effectively creating a culture of sharing and remix through gratitude or other social features? Questions
  27. 27. Ø  One search, all CC-enabled platforms Ø  Information about platforms in results New CC search

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