1. SOUTH SYDNEY RABBITOHS
CASE STUDY
Project Title: Strategic Business Planning
Client: South Sydney Rabbitohs Football Club
(SSFC)
Project Description
ISFM was engaged by SSFC in 2007 to develop a busi-
ness model to re-establish the financial viability of the
Club after privatisation. ISFM oversaw a restructure of
the SSFC business including renegotiation of the clubs
stadium agreement, increased focus on membership,
sponsorship and merchandise.
SSFC now has the number one membership in the Na-
tional Rugby League, the highest sponsorship portfolio in
NSW and a 10 year stadium agreement at ANZ Stadium.
The Club has returned a profit for the last 2 years with
limited on-field success and no grants from a Leagues
Club.
ISFM was also project manager and oversaw the delivery
of the $26m training facility at Redfern Oval including
new gymnasium, change rooms, player and coach facili-
ties, new grandstand and oval.
Services
− Business and Facility Masterplanning
− Community Consultation
− Financial Analysis and Advice
− Commercial Advice and Planning
− Stadium Negotiations
− Membership Advice and Planning
− Facility Needs Assessment
Outcomes
ISFM achieved the following key outcomes:
− Commercial review and benchmarking
of SSFC business
− Introduction of new sponsorship pack-
ages and sale strategies
− Introduction of new membership pack-
ages and new staff to focus solely on
membership
− Renegotiation of stadium agreement at
ANZ Stadium including having ANZ
Stadium investing $650k on capital
works on behalf of SSFC at stadium
− Oversee design and delivery of the
Redfern Oval project on behalf of Club
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