ISFM was commissioned by Queensland Cricket to audit their commercial arrangements and provide recommendations to increase revenue. ISFM researched QC's current commercial deals and market trends, analyzed all assets and inventory, and created a strategic plan. ISFM delivered a detailed understanding of QC's operations, revenue opportunities, optimal operating options based on future partners, and strategies to maximize short and long-term revenue.

1. QUEENSLAND CRICKET
CASE STUDY
Project Title: Commercial Review
Client: Queensland Cricket (QC)
Project Description
ISFM were commissioned by QC to provide specialist
advice and support relating to their commercial rights.
QC required ISFM to audit their existing commercial
arrangements and provide recommendations on future
commercial structure options and strategies to increase
revenue.
In order to assist QC in maximising their returns from
commercial rights, ISFM undertook the following :
− Research into QC’s current com-
mercial arrangements and an as-
sessment of market trends likely to
affect future revenue growth
− An analysis of all current and poten-
tial assets as well as a valuation of
all inventory to allow future revenue
forecasts to be achieved
− Strategic operating options that
would ensure QC maximise the
commercial opportunities available
To ensure the on-going success of its commercial reve-
nue program, ISFM created a comprehensive plan to
allow QC to measure and track its commercial program,
and ensure operating efficiencies are achieved.
Services
− Market Analysis
− Commercial Review
− Organisational Analysis
Outcomes
ISFM provided the following key outcomes:
− A detailed understanding of QC’s
current commercial operations
− Revenue generation prospects
including commercial partner oppor-
tunities
− Operating options based on future
commercial partner landscape
− Strategies to assist QC in maximis-
ing revenue opportunities in both
the short and long-term
ISFM | AUSTRALASIA
Level 3, Members’ Stand, Edwin Flack Ave, Sydney Olympic Park, 2127 | www.isfm.com.au | P: +61 2 8765 2002 | E: info@isfm.com.au