1. SPONSORSHIP
CASE STUDY
Project Title: Sponsorship
Client: Various
Project Description
ISFM, and its staff, have been involved in providing stra-
tegic advice on all levels of venue sponsorship including
naming rights, for over 20 years.
The advice provided is generally to assist our clients to
gain an understanding and appreciation of what their
venue is reasonably valued at within the market.
To achieve this end, the following work is undertaken:
− Market analysis to predict demand and
pricing
− Strategy for achieving the optimum
financial outcome
− Structure of packages to create the
best return for the client
Armed with this background data the venue is able to
approach the market with knowledge and confidence.
Clients
− Acer Arena
− ANZ Stadium
− Telstra Dome
Telstra Dome (now Etihad Stadium) − WACA Ground
− South Sydney Rugby League Football
Club
− Queensland Cricket
− Cricket New South Wales
− Cricket Victoria
ISFM | AUSTRALASIA
Level 3, Members’ Stand, Edwin Flack Ave, Sydney Olympic Park, 2127 | www.isfm.com.au | P: +61 2 8765 2002 | E: info@isfm.com.au