1. TELSTRA DOME
CASE STUDY
Project Title: Bid Advisory Services
Client: Baulderstone Hornibrook Pty Ltd
Docklands Authority
Australian Football League
Project Description
ISFM was approached by the Baulderstone Hornibrook
group to assist them in developing a bid to secure the rights
to build and operate the new Docklands Stadium, now called
Etihad Stadium.
Baulderstone Hornibrook was the successful consortium and
completed construction during 2000. ISFM’s role during the
development of the bid was to provide an overall understand-
ing of the “sports industry” as well as providing the following
details:
− Event and attendance schedule
− Income projections for rights (naming,
advertising and catering), corporate
suites, lounges and memberships,
parking and ticketing
− Establishment of a financial model
− Establish partnership agreements with
tenants including AFL clubs Footscray,
North Melbourne and St Kilda
− Establish long term user agreements
with Cricket, Rugby League, Soccer
and Rugby Union
Services
− Facility Planning
− Financial Planning and Modeling
− Operational Planning
− Strategic Business Planning
− Tenant and Event Planning
Outcomes
ISFM achieved the following key outcomes:
− Industry knowledge and understand-
ing
− Financial planning and modeling
− Establishing user agreement
− Event planning
ISFM | AUSTRALASIA
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