1. FREMANTLE DOCKERS
CASE STUDY
Project Title: Facility and Business Strategy Devel-
opment
Client: Fremantle Dockers AFL Club
Project Description
The Fremantle Dockers commissioned ISFM to assist the
Club in the development of the following key strategies:
− Initiate and maintain a high profile
within the Fremantle community
− Develop a brand strategy to position
and raise the national awareness of
the Dockers brand
− Identify potential (commercial) de-
velopment opportunities to grow the
Dockers assets
− Develop a masterplan to accommo-
date the expansion of the Dockers
administration, training and rehabili-
tation facilities at Fremantle Oval
ISFM worked together with the Club to achieve the above
strategies.
Services
− Community Development Programs
− Facility Masterplanning
− Financial Analysis and Advice
Outcomes
ISFM achieved the following key outcomes:
− Facility masterplan that considered
the long-term needs of the club and
its community interests
− Identification of additional revenue
streams
− Increased community engagement
and awareness
− Successful stakeholder interaction
and engagement
ISFM | AUSTRALASIA
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