The document provides a business plan case study for the redevelopment of the BCU International Stadium in Coffs Harbour, Australia. It was commissioned by Coffs Harbour City Council to develop a 3-5 year business plan based on recommendations to improve the stadium. The business plan defines the council's vision and objectives for the stadium and provides strategies around products/services, operating market, competitors, marketing, management, and finances. It delivers outcomes including a plan to strengthen the stadium's market performance in line with improvements, a financial analysis and projections, and a plan to make the stadium Australia's premier regional sporting venue.

1. BCU INTERNATIONAL STADIUM
BUSINESS PLAN CASE STUDY
Project Title: BCU International Stadium Business
Plan
Client: Coffs Harbour City Council (CHCC)
Project Description
Based on the strategies and recommendations presented
by ISFM in the BCU International Stadium and Coffs
Coast Sports and Leisure Park Strategy Masterplan
(stage one works), ISFM were engaged by CHCC to
develop a Business Plan for a redeveloped BCU Interna-
tional Stadium.
The Business Plan provides a 3-5 year outlook that con-
siders these improvements and their impact on business
operations and performance. Furthermore, the Plan
delivers the CHCC’s Sports Unit a working document that
defines Council’s overall vision and objectives for the
Stadium and identifies strategies with respect to the
Stadium’s:
− Products and services
− Operating market
− Competitors
− Marketing strategies
− Business structure and manage-
ment
− Finances
− Strategic priorities
Services
− Business Planning
− Financial Planning
− Organisational Analysis
− Market Analysis
Outcomes
The following key outcomes were delivered by ISFM:
− A comprehensive plan to strengthen
the Stadium’s existing market perfor-
mance in line with facility improve-
ments
− A detailed financial analysis and pro-
jections based on an improved stadium
product and utilisation
− A plan to assist the BCU International
Stadium in becoming Australia’s prem-
ier regional sporting venue
ISFM | AUSTRALASIA
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