Effective Business Presentations
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Assignment for CSU-Global Campus, ORG536
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Effective Business Presentations
- 2. Know Your Material Know Your Audience
- 3. Possible Technical Issues • Know How to Use Your Resources • Make Sure You Have Access • Have Contingency Plans
- 4. During the Presentation Dress Appropriately Maintain Eye Contact Be Professional but Not Arrogant Speak Clearly Speak in a Conversational Manner Do Not Read from the Presentation
- 5. Using PowerPoint • Organize Your Slides • Introduction > Details > Conclusion
- 6. Using PowerPoint • • • • • • • Make Slides Appealing Do Not Make Slides Too Use Large Fonts Use Contrasting Colors Use Pictures Use Charts Use Animations
- 7. Concluding the Presentation • • • • Allow for Questions Know the Answers to Questions Know where to find the Answers Follow-up on Unanswered Questions
- 8. Concluding the Presentation • Distribute Handouts • Make Presentation Available • Thank Audience • Give Your Contact Information • Invite Additional Questions Offline
Editor's Notes
- Giving effective presentations is important for any business communicator but is especially important for corporate trainers. This short presentation will give you some tips and pointers on how to deliver effective presentations. Giving a presentation is not rocket science; anyone can accomplish it with a little practice.
- Every effective presentation begins with determining the purpose of the presentation. Once you determine the purpose of the presentation, you can begin to create it. It is of vital importance that you know the material you are presenting to the audience. This may require you to learn it beforehand. For instance, if you are giving a presentation on how to use a new software package, you should have received extensive training on it before the presentation. Also important is to know your audience. This will help you know how much detail to put into your presentation. For example, if you are giving a presentation to a group of Systems Engineers, you will not want to explain the technical concepts they should already know. Terms like, “left mouse-click” are fine for technological novices but will offend more knowledgeable engineers.
- A crucial part of preparing for delivering your presentation is to deal with any potential technical issues. You must know how to use your resources. This means knowing how to use PowerPoint if this is the format of your presentation. You must also know how to use any projection or sound equipment at the venue. Especially important if you are presenting at an offsite venue, is to make sure you have the necessary access to your presentation and any systems needed. If you need to give a demonstration of a system located elsewhere, make sure you can access it before you begin your presentation. Make sure you have any Internet access or Virtual Private Network (VPN) access you need. You should have some contingency plans in case something goes wrong. If you have your presentation slides on your laptop, create a copy on a flash drive so you could use a borrowed laptop if yours malfunctions. Having a backup portable projector available is a wise decision in the event of a fixed projector malfunctioning.
- Once you are ready to deliver your presentation there are a few things to remember. First, dress appropriately. Wearing jeans in front of a group of attorneys is not a wise choice. Be professional but not arrogant. Speak clearly in a conversational manner. Speak to the audience as if you are telling them a story but do not read from the presentation slides. Maintain eye contact with the audience and pay attention to their reactions to your presentation.
- Microsoft PowerPoint is a very popular presentation software package. Many presenters use PowerPoint slides to augment their presentations. Organize your slide slow carefully. You should have an introduction—followed by details. A conclusion wraps up the slide portion of the presentation.
- When composing your slide presentation, make the slides visually appealing—without making them too flashy. It is far better to focus on content than have fancy slides that say nothing. Use large fonts and contrasting colors. Remember, there are people in the back of the room who need to see the slides. Use pictures, charts, and animations in your slides if they are appropriate to the material. Remember, content first.
- Everyone has questions. You should allow time for audience members to ask questions. Some may interrupt you in the middle of your presentation with a question and some will wait until you wrap-up your presentation. It is very advantageous if you know the answers to the questions so you should anticipate common questions and have the answers ready. No one ever has the answer to every question but you should know how to get the answers to unforeseen questions. You need to follow-up with attendees on unanswered questions.
- Once you conclude your presentation, you should distribute any handouts to the audience. Make sure you brought enough copies for everyone. Make your presentation slide deck available to those who want it or those who may have missed the presentation. Thank the audience for their time; in today’s business environment, everyone’s time is valuable. Thanking the audience for spending some of their valuable time with you will make a lasting impression. Make sure to give the audience your contact information. Invite the audience to contact you with additional questions or comments. Some may think of something after you have gone and need a way to follow-up.