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CS2day  for Educators: Webinar 1
Agenda <ul><li>Introductions and overview of online community </li></ul><ul><li>Small group discussion </li></ul><ul><li>Q...
Introductions
Introductions <ul><li>CS2day initiative </li></ul><ul><li>CS2day web site and social media http://www.cs2day.com   http://...
Small Group Discussion
Small Group Discussion <ul><li>Toolkit review:  http://www.ceasesmoking2day.com/index.php/toolkit/203-toolkit-for-register...
Ask the Experts: TOP 10
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Keep an active email list or lists of g...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Offer to partner or assist with a plann...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Serve as a resource to your customers <...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Expand out to develop new relationships...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Promote your ability to assist them thr...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Provide your customers practical soluti...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Ask your customers to provide input on ...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Make sure you provide your customers so...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Cultivate new or existing organization ...
Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Repeat these tips over and over again. ...
Ask the Experts: Q&A
Thank You!
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CS2day Webinar 1

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CS2day for Educators: PowerPoint presentation from the first webinar for tobacco cessation educators of healthcare professionals

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CS2day Webinar 1

  1. 1. CS2day for Educators: Webinar 1
  2. 2. Agenda <ul><li>Introductions and overview of online community </li></ul><ul><li>Small group discussion </li></ul><ul><li>Q&A with Susanne and Kristine, UW-CTRI </li></ul><ul><li>Follow up: Gap analysis/Needs assessment survey </li></ul>
  3. 3. Introductions
  4. 4. Introductions <ul><li>CS2day initiative </li></ul><ul><li>CS2day web site and social media http://www.cs2day.com http://www.facebook.com/ceasesmokingtoday </li></ul><ul><li>Educator Online Community </li></ul><ul><ul><li>Facilitators: Julie Martinelli, Caroline Flood, UW-OCPD </li></ul></ul><ul><ul><li>Facebook Group: http:// www.facebook.com/home.php?sk =group_122571341158271&ap=1 </li></ul></ul><ul><ul><li>Webinar series </li></ul></ul><ul><li>Guest Experts: Susanne and Kristine of UW-CTRI </li></ul>
  5. 5. Small Group Discussion
  6. 6. Small Group Discussion <ul><li>Toolkit review: http://www.ceasesmoking2day.com/index.php/toolkit/203-toolkit-for-registered-users2 </li></ul><ul><li>Challenges you face as educators </li></ul><ul><li>Specific needs that are not being fully met </li></ul><ul><li>Successes you have had, and why </li></ul><ul><li>Case requirements – what cases would be most helpful? Format? </li></ul>
  7. 7. Ask the Experts: TOP 10
  8. 8. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Keep an active email list or lists of groups (determined by area of interest). </li></ul><ul><ul><li>Maintain outreach relationships by sending out reports, invitations to training events, webinars, etc. </li></ul></ul><ul><ul><li>Results in additional follow-up with contacts concerning additional information or possibly a request for training or technical assistance. </li></ul></ul>
  9. 9. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Offer to partner or assist with a planning committee, workgroup, or task force. </li></ul><ul><ul><li>You will have the opportunity to work and interact with potential new contacts while assisting on a worthwhile project such as a conference or a meeting. </li></ul></ul>
  10. 10. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Serve as a resource to your customers </li></ul><ul><ul><li>Inform them regarding new research, important updates, and other important resources. </li></ul></ul><ul><ul><li>Direct your contacts to your organization’s website to promote valuable information and educational materials. </li></ul></ul><ul><ul><li>Don’t forget to promote your outreach program on this site. </li></ul></ul>
  11. 11. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Expand out to develop new relationships through initial contact activities with potential customers. </li></ul><ul><ul><li>Send a brief letter or email of introduction, drop off brochures and outreach materials with your business card. </li></ul></ul><ul><ul><li>After that initial outreach activity, you have another opportunity to reach out to this contact by providing a follow-up call or email to see how you can be of assistance to them. </li></ul></ul>
  12. 12. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Promote your ability to assist them through clear communication regarding your program and purpose. </li></ul><ul><ul><li>Develop and distribute a fact sheet to define and describe your outreach program. </li></ul></ul><ul><ul><li>Utilize a map with contact information describing the services that you are able to provide. </li></ul></ul>
  13. 13. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Provide your customers practical solutions to meet their needs. </li></ul><ul><ul><li>Each organization is unique with varying priorities, patient/client populations, and values. </li></ul></ul><ul><ul><li>Consider doing an organizational or departmental needs assessment to determine how to focus your training and education to better meet the needs of the organization. </li></ul></ul>
  14. 14. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Ask your customers to provide input on a project you are working on. </li></ul><ul><ul><li>You will receive valuable information from those working on the front lines. </li></ul></ul><ul><ul><li>You may also build a reciprocal relationship in which your customer feels compelled to call on you for information in return. </li></ul></ul>
  15. 15. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Make sure you provide your customers something they value. </li></ul><ul><ul><li>Provide practical solutions to their problems. </li></ul></ul><ul><ul><li>Show them how treating tobacco dependence will benefit the organization (i.e. tied to mission, higher patient satisfaction ratings) and let them know that you are committed to help them succeed. </li></ul></ul>
  16. 16. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Cultivate new or existing organization champions. </li></ul><ul><ul><li>You will need someone ‘on the inside’ to carry your message forward. </li></ul></ul><ul><ul><li>Promote your champion in articles/publications/or news briefs. </li></ul></ul><ul><ul><li>Show them they are a valued and essential partner working toward shared goals and objectives. </li></ul></ul>
  17. 17. Ten Tips for Developing and Maintaining Relationships for Outreach Success <ul><li>Repeat these tips over and over again. </li></ul><ul><ul><li>Similar to treating tobacco dependence as a process, not an event, developing and maintaining relationships needs consistent care and treatment over time. </li></ul></ul><ul><ul><li>Repeat exposure to your services and/or resources by sending a report (or other communication) on a regular basis (i.e. monthly). </li></ul></ul>
  18. 18. Ask the Experts: Q&A
  19. 19. Thank You!

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